Designing a website is something that you could get done in a couple of hours. It doesn’t have to take long to put together and you don’t necessarily have to have any skills, either. However, although you can build a website quickly and fairly easily, it doesn’t mean that you should just rush into it.
There’s a lot to think about when designing a website and it’s best if you can get some professional help with it. Whether you do it alone or you get someone to help you, avoiding some of these common mistakes will help to make your website design better.
Ignore Your Target Audience
Before you do anything else, you should think about your target audience. Your site needs to be designed with them in mind if you want it to be useful for your users. It’s essential to research your target market and what they want from your website before you start putting anything together. All of the decisions that you make about your website design should be made with them in mind. You should know about things like their demographics and interests but also about their online behavior and how you can expect them to interact with your site.
When users land on your website, they need to be able to get around it. Navigation is a key element of your website design that you need to get right. You should think about navigation before you start building your site, especially if you’re going to have a lot of pages. It can be helpful to use a custom ecommerce web design service if you need to put together an online store with a lot of products. Confusing navigation can be a big turn-off for your customers. If they can’t find what they’re looking for, they can simply leave.
Forget About CTAs
Calls to action are a crucial part of your website. They help to move your visitors along in their journey, encouraging them to take the next step. Your CTAs need to be prominent and clear, so that they’re visible and actionable, even if the user only skims the rest of your content. Without a clear CTA, you can struggle to get conversions on your site. On the other hand, be careful about having too many CTAs. You don’t want to confuse your users by telling them to do too many things at once.
Make It Too Busy
When there’s too much going on with your website, it can have several negative effects. Firstly, it can be confusing. Your users don’t know where to look or what to click on because there are too many elements. They need to be able to clearly and quickly identify what they’re looking for. A busy web page can also simply make your site look bad and out of date. It should look sleek and professional if you want it to be appealing. Too much going on can also slow down your site, affecting both usability and SEO.
Lack of Content Structure
As well as only having the most important elements on your page, you also need to ensure there is a good content structure. There needs to be some kind of organization to the content on the page. When you’re thinking about content structure, keep in mind that you want your content to be scannable. People should be able to find the key information quickly without having to read all of the content on the page. If you’re adding images or videos, think about how they can support your text to enhance the page, rather than act as a distraction.
Annoying Your Users
A lot of features on a website can be annoying to users, so be careful with what you include on your site. Anything that’s very intrusive can be annoying. This includes things like audio or video that plays automatically or pop-ups. Not all pop-ups or overlays are bad, but you should be careful about how and why you use them. They can be useful if you want to encourage people to sign up for your newsletter or offer them something beneficial along with a lead generation form. Just make sure not to put off your visitors completely.
You can’t forget about SEO when you’re designing your website. SEO includes technical elements and on-page elements, among other things. These are things to consider when designing your site so you can ensure it’s optimized for search engines. There are multiple steps you need to take, from doing keyword research to ensuring your site loads quickly. You should also make sure that your site has a responsive design. With over half of internet users using mobile devices, your site needs to be suitable.
Adverts feature on a lot of sites. This can be especially important for blogs, which earn their revenue from advertising. If you do have ads, you need to think carefully about where they will be placed and how often they appear. People don’t want to have to deal with a lot of adverts as they’re trying to browse your site. Try to keep them as unobtrusive as possible, while still ensuring they can be seen by anyone who is interested.
Everyone should be able to use your website. Although there is no clear rule in the ADA that websites must be accessible for disabled people, there is a chance there could be negative consequences if your site isn’t. There are several things to think about to make your site accessible, such as ensuring it can be used by people who use keyboard navigation or screen readers. You can take steps such as offering different font sizes and choosing colors with good contrast, as well as subtitling any videos that you have on your site.
Avoid these mistakes when designing your site and you can create a site that has everything your users need.