Search Engine Optimization Web Design

Designing An SEO-Friendly Site For Top Rankings – A Complete Guide

Web Design

Someone once said that if you want to hide something so well that no one can find it, you should use the second page of Google search results. No one ever goes there! 

Even though this was supposed to be a joke, for many website owners and designers, it is a painful truth. After all, whenever you launch a new site, you want to see it bravely climb the SERPs and land in the top 3 results of the first page. However, the harsh reality and the fierce competition for these positions leave many people disillusioned with their online adventure.

But all is not lost. Even if your site doesn’t seem to like the spotlight and fame that the first page brings, you can use SEO to give it a nudge. In fact, SEO should be an integral part of the web design process.

If you are a beginner at integrating SEO with web design, here are a few tips to get you started:

On-Page SEO

On-page or on-site SEO is about making your pages and overall website look appealing to human users and search engine bots. This includes various strategies that focus on the main keywords you want to use, HTML tags, alt-text for images, and overall navigation and URL structure.

Here are a few steps to take:

  • Conduct keyword research to find the ones that will work best for your website
  • Understand how to use HTML tags like title, headers, meta description, and more
  • Create a well-organized URL structure that allows both users and bots to understand your website’s inner workings
  • Use visual content of various types and formats
  • Make sure your website is mobile-friendly

The great news about on-site SEO is that you have full control over what to implement and how. Still, the not-so-great news is that it can be confusing if you don’t know how each of these elements work or how to adjust them based on users’ responses and SERPs. 

So, if you feel a bit lost, you may want to work with an agency that has experience building SEO strategies that fit companies of all sizes. Plus, if they are a local business, they understand the market a lot better. 

Work on the User Experience

The way users behave on your website tells Google if they find it interesting and relevant for their searches. So, if someone lands on a page but immediately leaves, without clicking on anything or scrolling, this tells Google the user experience wasn’t positive. 

On the contrary, if the user spends some time on the page and then clicks on a link/button/another element to read more, it shows they found something interesting and worth their time. 

Overall, the user experience is about making the user happy. You can do this by: 

  • Offering valuable information for their search intent
  • Creating engaging content that keeps them entertained
  • Implementing a clean and elegant design
  • Using various elements to break text blocks and organize information (headings and subheadings)
  • Working on your page speed – Google and users like pages that load in under 5 seconds. Anything longer and your ranking may suffer
  • Pay attention to your Home page and make sure it is representative of your business and brand

Try to Get Quality Backlinks

Backlinks are the salt and pepper of the SEO world because they show Google and users that other websites appreciate your content and find it valuable. But, for things to work out in your favor, you need backlinks from authority sites that are relevant to your domain (which are not easy to obtain).

The more quality backlinks you get, the more your site will be able to climb the SERP. However, the reverse is true if the backlinks come from poor-quality websites. You may even get down ranked if Google suspects any foul play. 

In Summary

SEO is a complex process that requires time, patience, and good analytical and observational skills. So don’t hesitate to ask a specialist’s opinion whenever you feel stuck.

Leave a Comment