Our modern world now revolves around the internet and online platforms. It is the reason why creating websites and web pages became in demand as of today. It is estimated that 500 thousand websites are made every day worldwide. What are those websites for? It can be for offering products and services or a platform for information.
Designing a website can be challenging, especially for starters. There are several things that you need to consider for your site to be successful. If you are one of those who want to design a website but still lacks knowledge, listed above are the tips that can help you start your dream website.
Determine the Purpose of the Website
The crucial starting point in creating your first website is establishing a clear objective. Ask yourself; what is the purpose of this website? What am I trying to achieve? It would help if you contemplated those things to know what will be your content strategy. It looks like an easy point to make, but you need to be clear about its purpose before you build your website.
Your website’s design is directly related to your brand and needs to be seen as genuine and engaging. Once your intent is clear, the focus switches to what action you want people to take when they land on your website.
Consult Someone With Web Design Knowledge
This tip can be optional, but either way still beneficial. What does it mean? If you don’t have at least one knowledge about web designing, then it is recommended for you to consult with a web designing professional to help you. They will guide you to build your website from scratch, help you in web strategy, and assist you in technical difficulties. As seen on Webadvisor, numerous tips can help you to start your website. As long as you follow those and some advice from web designers, then you’re all set to go.
On the other hand, if you already have a web designing background, you can still consult with a professional for your website’s improvement. Teaming up with a web designer can be beneficial for your website’s success.
Select a Theme/Layout for Your Website
Now that you’re particular about your site’s purpose, it’s time to check out the latest web design trends and have a platform in mind. You’re expected to get a much clearer understanding of what you need from a template. It needs to have a connection with the purpose of your website. For example, when your website is about e-commerce, your layout should have sections for previewing products and categories to give order and structure. It should also be straightforward and navigate-friendly so the visitors can explore your site smoothly.
Most platforms will give you a variety of template styles to choose from, which are pre-filled with example content and built-in features that are relevant to your choice of industry, saving you time and effort to add them later.
Keep It Simple
Simple web design is by far the best strategy for website designing. It is a reality that countless case studies and market research have backed up. Simplifying your website design could make a difference for the future direction when it comes to the website of your own. Google’s research has shown that users don’t like visual complexity. To keep it short, the more complex your design, the less appealing it is perceived by users.
Apart from that, you should create a flexible and scalable website. Remember that you might want to add pages and features as your business expands or you change direction, launch new products, and so on.
Focus on the Important Details
Use Descriptive yet Short Headline on Homepage
Headlines are one of the critical factors for attracting visitors. It is an opportunity to use a target keyphrase and show relevance. Although a lot of promoters write something creative or ambiguous, remember that simple is better than anything. Rather than writing fancy headlines, think of something descriptive yet appealing. Make sure you clarify the website’s purpose and what it’s offering to customers.
Place the Right Images
The imagery of people’s faces is uniquely powerful. The magnetic power of people’s photographs is beneficial in web design. Basecamp’s prominent case study showed a significant performance improvement when web developers incorporated faces and testimonials on the sales page.
Use Color to Grab Visitors’ Attention
Colors have emotional connotations; red is urgent, and blue is calm, and they are part of brand norms. Colors can also be the reason to point the visitors’ attention towards the buttons. Select an “Action Color” for all of your buttons, links, and rollover effects. Make it a color that is distinct from the used brand colors in the web design. Use the action color nowhere else except in clickable objects.
Creating a website can be complicated at first. You need to understand and learn many things and consider several factors such as visual branding, usability, and the overall web content. There is more to it, but the point is you need to focus on every possible detail to improve the website. Make sure to follow these tips, and your website will surely become successful.