{"id":1688,"date":"2022-02-25T10:23:44","date_gmt":"2022-02-25T09:23:44","guid":{"rendered":"https:\/\/www.webdesign-inspiration.com\/article\/?p=1688"},"modified":"2022-02-25T10:23:44","modified_gmt":"2022-02-25T09:23:44","slug":"3-tendances-pour-le-marketing-digital-en-2022","status":"publish","type":"post","link":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/","title":{"rendered":"3 tendances pour le marketing digital en 2022"},"content":{"rendered":"

Gr\u00e2ce au d\u00e9veloppement de la technologie en g\u00e9n\u00e9ral et de l\u2019internet en particulier, le marketing digital a connu une grande \u00e9volution ces derni\u00e8res ann\u00e9es. Le d\u00e9but de l\u2019ann\u00e9e 2022 a \u00e9t\u00e9 marqu\u00e9 par l’apparition de plusieurs nouveaut\u00e9s dans ce domaine. D\u00e9couvrez ici les 3 plus grandes tendances du marketing digital en 2022 !<\/p>\n

 <\/p>\n

Business en ligne : de plus en plus de D2C (direct 2 consumer)<\/h2>\n

L\u2019\u00e9volution du business en ligne vers le D2C est \u00e9galement une tendance du marketing digital en 2022. Avec le d\u00e9veloppement de l\u2019e-commerce, les fabricants ont d\u00e9sormais la possibilit\u00e9 de vendre leurs produits aux consommateurs sans passer par un interm\u00e9diaire. Cela leur permet non seulement d\u2019accro\u00eetre leur production, mais aussi de trouver des clients de fa\u00e7on rapide.<\/p>\n

Pour atteindre les clients, les entreprises utilisent plusieurs strat\u00e9gies de marketing digital. On vous recommande par ailleurs, \u00e0 ce sujet, de suivre r\u00e9guli\u00e8rement le blog Market & Digital<\/a>. En plus des sites de vente en ligne, elles passent par les r\u00e9seaux sociaux. Ceux-ci sont d’ailleurs devenus l\u2019un des moyens les plus efficaces pour faire du business en ligne. Elles se servent \u00e9galement des panneaux publicitaires pour trouver des prospects.<\/p>\n

Disparition progressive des cookies<\/h2>\n

La disparition progressive des cookies est une autre tendance du marketing digital en 2022. En r\u00e9alit\u00e9, la protection des donn\u00e9es des utilisateurs fait partie des principales priorit\u00e9s de L\u2019UE ces derni\u00e8res ann\u00e9es. En 2018, elle avait r\u00e9ussi \u00e0 mettre en place un R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es. Sur la m\u00eame lanc\u00e9e, Google, la soci\u00e9t\u00e9 qui d\u00e9tient 65 % des navigateurs web utilis\u00e9s, a d\u00e9cid\u00e9 d\u2019interdire l\u2019utilisation des cookies dans le but de prot\u00e9ger les donn\u00e9es des utilisateurs.<\/p>\n

Toutefois, cette d\u00e9cision pourrait beaucoup impacter sur le marketing digital<\/strong>, car l\u2019utilisation des cookies tiers fait partie des strat\u00e9gies de marketing les plus efficaces. Leur disparition va beaucoup limiter la personnalisation faite sur les publicit\u00e9s. Pour faire face \u00e0 cette restriction, les projecteurs utiliseront les first-party-data<\/strong>. Ceux-ci repr\u00e9sentent une solution alternative aux cookies. En effet, ils d\u00e9signent les donn\u00e9es des internautes stock\u00e9s sur un site ou une application web \u00e0 la suite d\u2019une simple visite ou d\u2019un achat.<\/p>\n

M\u00e9tavers, web3, R\u00e9alit\u00e9 augment\u00e9e<\/h2>\n

Le M\u00e9tavers, le web 3 et la R\u00e9alit\u00e9 Augment\u00e9e repr\u00e9sentent l\u2019une des principales tendances du marketing digital en 2022.<\/p>\n

Le M\u00e9tavers<\/h3>\n

Le M\u00e9tavers<\/strong> est bas\u00e9 sur la R\u00e9alit\u00e9 Virtuelle. Son but, c\u2019est de limiter les contraintes g\u00e9ophysiques qui existent actuellement, ce qui permettrait de faciliter les interactions humaines. Depuis que Facebook a annonc\u00e9 le changement de sa strat\u00e9gie d\u2019orientation, la m\u00e9diatisation de ce concept a beaucoup augment\u00e9.<\/p>\n

Dans les 7 prochaines ann\u00e9es, le M\u00e9tavers va transformer le monde du marketing digital. En effet, il propose des exp\u00e9riences clients plus pouss\u00e9es. De plus, il offre plus d\u2019interactions et donne aux internautes la possibilit\u00e9 d\u2019exp\u00e9rimenter les produits et les services qu\u2019ils ach\u00e8tent sur internet. En plus de Facebook, plusieurs autres entreprises se sont tourn\u00e9es vers le M\u00e9tavers. Parmi ces derni\u00e8res, il y a Twitter et Microsoft.<\/p>\n

Le web 3<\/h3>\n

Le web3<\/strong>, quant \u00e0 lui, repose sur le m\u00e9tavers et la blockchain. Il repr\u00e9sente l\u2019internet de troisi\u00e8me g\u00e9n\u00e9ration. Son but, c\u2019est de permettre aux internautes de pouvoir contr\u00f4ler la toile eux-m\u00eames sans solliciter les services propos\u00e9s par les g\u00e9ants comme Facebook, Apple et Google. L\u2019internet serait donc d\u00e9centralis\u00e9<\/strong>, c\u2019est-\u00e0-dire le web ne serait plus domin\u00e9 par les GAFAM<\/strong>, ce qui permettrait \u00e0 tout le monde de pouvoir faire du marketing digital.<\/p>\n

De plus, les internautes n\u2019auront plus besoin de passer par des interm\u00e9diaires pour effectuer des transactions. Ainsi, leur confidentialit\u00e9 sera mieux prot\u00e9g\u00e9e, car la majeure partie des probl\u00e8mes actuels li\u00e9s \u00e0 la collecte des donn\u00e9es est caus\u00e9e par ces autorit\u00e9s interm\u00e9diaires. Avec le web3, les transactions financi\u00e8res effectu\u00e9es dans le monde r\u00e9el sur la blockchain pourront \u00e9galement \u00eatre men\u00e9es sans l\u2019intervention des \u00e9tablissements financiers.<\/p>\n

La R\u00e9alit\u00e9 Augment\u00e9e<\/h3>\n

La R\u00e9alit\u00e9 Augment\u00e9e<\/strong>, encore appel\u00e9e RA, repr\u00e9sente une nouvelle version du monde physique r\u00e9el. Cette derni\u00e8re est obtenue gr\u00e2ce \u00e0 l\u2019exp\u00e9rimentation des stimuli sensoriels et d\u2019autres \u00e9l\u00e9ments visuels. Elle permet aux entreprises de proposer \u00e0 leurs clients une nouvelle fa\u00e7on d\u2019exp\u00e9rimenter les produits et services qu\u2019elles fournissent. Cela leur permettra de se familiariser avec ces derniers avant de les acheter.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gr\u00e2ce au d\u00e9veloppement de la technologie en g\u00e9n\u00e9ral et de l\u2019internet en particulier, le marketing digital a connu une grande […]<\/p>\n","protected":false},"author":1,"featured_media":1689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[21,26],"tags":[],"class_list":["post-1688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-fr","category-marketing-web"],"yoast_head":"\n3 tendances pour le marketing digital en 2022 - Web Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 tendances pour le marketing digital en 2022 - Web Design\" \/>\n<meta property=\"og:description\" content=\"Gr\u00e2ce au d\u00e9veloppement de la technologie en g\u00e9n\u00e9ral et de l\u2019internet en particulier, le marketing digital a connu une grande […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Design\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-25T09:23:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/02\/1841158.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 tendances pour le marketing digital en 2022 - Web Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/","og_locale":"fr_FR","og_type":"article","og_title":"3 tendances pour le marketing digital en 2022 - Web Design","og_description":"Gr\u00e2ce au d\u00e9veloppement de la technologie en g\u00e9n\u00e9ral et de l\u2019internet en particulier, le marketing digital a connu une grande […]","og_url":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/","og_site_name":"Web Design","article_published_time":"2022-02-25T09:23:44+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/02\/1841158.jpg","type":"image\/jpeg"}],"author":"Marc","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Marc","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/#article","isPartOf":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/"},"author":{"name":"Marc","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#\/schema\/person\/06988f6849911e4f5542fc7b5fb92d2c"},"headline":"3 tendances pour le marketing digital en 2022","datePublished":"2022-02-25T09:23:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/"},"wordCount":809,"commentCount":0,"image":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/02\/1841158.jpg","articleSection":["Business","Marketing Web"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/","url":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/","name":"3 tendances pour le marketing digital en 2022 - Web Design","isPartOf":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/#primaryimage"},"image":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/02\/1841158.jpg","datePublished":"2022-02-25T09:23:44+00:00","author":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#\/schema\/person\/06988f6849911e4f5542fc7b5fb92d2c"},"breadcrumb":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/#primaryimage","url":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/02\/1841158.jpg","contentUrl":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/02\/1841158.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-tendances-pour-le-marketing-digital-en-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/"},{"@type":"ListItem","position":2,"name":"3 tendances pour le marketing digital en 2022"}]},{"@type":"WebSite","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#website","url":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/","name":"Web Design","description":"Helping Creative People to Be Inspired Since 2007","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#\/schema\/person\/06988f6849911e4f5542fc7b5fb92d2c","name":"Marc","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/6576d2bfcfdd7a1312111714d22cf6b0d3fb19a38d2cf8ba7640108f578f298e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6576d2bfcfdd7a1312111714d22cf6b0d3fb19a38d2cf8ba7640108f578f298e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6576d2bfcfdd7a1312111714d22cf6b0d3fb19a38d2cf8ba7640108f578f298e?s=96&d=mm&r=g","caption":"Marc"},"sameAs":["https:\/\/www.webdesign-inspiration.com\/article"],"url":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/author\/faba\/"},false]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/posts\/1688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/comments?post=1688"}],"version-history":[{"count":1,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/posts\/1688\/revisions"}],"predecessor-version":[{"id":1691,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/posts\/1688\/revisions\/1691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/media\/1689"}],"wp:attachment":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/media?parent=1688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/categories?post=1688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/tags?post=1688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}