{"id":2040,"date":"2022-06-20T18:39:09","date_gmt":"2022-06-20T16:39:09","guid":{"rendered":"https:\/\/www.webdesign-inspiration.com\/article\/?p=2040"},"modified":"2022-06-20T18:39:09","modified_gmt":"2022-06-20T16:39:09","slug":"3-moyens-dameliorer-lexperience-client-de-votre-site-ecommerce","status":"publish","type":"post","link":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-moyens-dameliorer-lexperience-client-de-votre-site-ecommerce\/","title":{"rendered":"3 moyens d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience client de votre site ecommerce"},"content":{"rendered":"<p>La rentabilit\u00e9 d\u2019un site de commerce \u00e9lectronique passe par le nombre d\u2019achats faits par ses visiteurs. Le montant du panier\u00a0d\u2019achat d\u00e9pend essentiellement du parcours des clients sur votre site et de leur niveau de satisfaction. Parmi les diff\u00e9rents moyens pour am\u00e9liorer l\u2019exp\u00e9rience client de vos sites e-commerce, cet article vous en propose trois.<\/p>\n<h2>Soignez le packaging de vos envois<\/h2>\n<p>Le service de packaging passe d\u2019abord par le choix des emballages personnalis\u00e9s. Le package doit contenir le logo de votre entreprise, son nom et l&rsquo;identit\u00e9 visuel du site. \u00c0 sa vue, l\u2019emballage doit permettre au client de reconna\u00eetre l&rsquo;exp\u00e9diteur. D\u00e8s lors, une ambiance de confiance s\u2019installe entre le client et vous. Vous pouvez faire une <a href=\"https:\/\/www.bizay.fr\/groupe\/boites-en-carton\">s\u00e9lection de boites en carton chez Bizay.fr<\/a>. En outre, choisissez des packages \u00e9cologiques pour montrer votre int\u00e9r\u00eat pour la protection de l&rsquo;environnement et penser \u00e0 ins\u00e9rer des surprises ou bonus dans vos emballages. Que le client\u00a0sera touch\u00e9 par l\u2019attention. Et cela vous permet aussi de vous diff\u00e9rencier de la concurrence.<\/p>\n<h2>Ajoutez un Live chat sur votre site web<\/h2>\n<p>Pour maintenir la relation entre vous et vos clients, il est important d\u2019interagir avec eux. Pour ce faire, vous devez ins\u00e9rer un Live chat sur votre site de commerce. Le live chat permet de fournir en temps r\u00e9el des renseignements aux clients sur vos services, leurs modalit\u00e9s, les modes de livraison, etc. Il facilite ainsi le parcours d&rsquo;achat de l&rsquo;internaute, mais aussi les retours apr\u00e8s la livraison. Avec un Live chat, vous assurez le suivi et la\u00a0satisfaction des besoins de vos clients. Votre client\u00e8le\u00a0peut aussi utiliser ce canal\u00a0pour laisser des commentaires et des suggestions.<\/p>\n<h2>Offrez une remise sp\u00e9ciale aux nouveaux clients<\/h2>\n<p>Les promotions ont pour ultime but d\u2019attirer\u00a0les nouveaux clients, mais \u00e9galement d\u2019inciter les anciens clients \u00e0 acheter plus. Pour qu&rsquo;ils mordent \u00e0 l\u2019hame\u00e7on, r\u00e9duisez directement le prix de vos articles ou pr\u00e9voyez un jeu-concours. Vous pouvez aussi offrir un cadeau \u00e0 la suite de chaque achat, offrir des r\u00e9ductions sur le deuxi\u00e8me achat ou proposer deux articles pour le prix d\u2019un. Proposez \u00e9galement une offre personnalis\u00e9e pour des clients sp\u00e9cifiques ou offrez des r\u00e9ductions pour les gros achats. Les internautes adorent aussi les essais gratuits et sont attir\u00e9s\u00a0par les \u00e9v\u00e9nements promotionnels. Organiser des\u00a0repr\u00e9sentations et des \u00e9v\u00e9nements pour faire la promotion de votre marque et de vos produits est une bonne technique pour attirer du trafic \u00e0 votre site web. Vous pourrez ainsi convertir des visiteurs en clients effectifs.<\/p>\n<p>En somme, pour am\u00e9liorer l\u2019exp\u00e9rience client de votre site e-commerce, vous devez chercher \u00e0 vous distinguer des autres sites qui offrent les m\u00eames services que vous. Pour ce faire, vos packages doivent \u00eatre soign\u00e9s, personnalis\u00e9s et reconnaissables parmi tant d\u2019autres. Vous devez ins\u00e9rer un Live chat \u00e0 votre site pour faciliter la communication entre vous et vos clients. Pour finir, offrez une remise \u00e0 tous vos nouveaux clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La rentabilit\u00e9 d\u2019un site de commerce \u00e9lectronique passe par le nombre d\u2019achats faits par ses visiteurs. Le montant du panier\u00a0d\u2019achat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[53,56],"tags":[],"class_list":["post-2040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-fr","category-ecommerce-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 moyens d&#039;am\u00e9liorer l&#039;exp\u00e9rience client de votre site ecommerce - Web Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdesign-inspiration.com\/article\/fr\/3-moyens-dameliorer-lexperience-client-de-votre-site-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 moyens d&#039;am\u00e9liorer l&#039;exp\u00e9rience client de votre site ecommerce - Web Design\" \/>\n<meta property=\"og:description\" content=\"La rentabilit\u00e9 d\u2019un site de commerce \u00e9lectronique passe par le nombre d\u2019achats faits par ses visiteurs. 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