{"id":2719,"date":"2022-06-30T16:17:28","date_gmt":"2022-06-30T14:17:28","guid":{"rendered":"https:\/\/www.webdesign-inspiration.com\/article\/?p=2719"},"modified":"2022-06-30T16:17:28","modified_gmt":"2022-06-30T14:17:28","slug":"cest-quoi-un-referenceur-web-ou-consultant-seo","status":"publish","type":"post","link":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/","title":{"rendered":"C&rsquo;est quoi un r\u00e9f\u00e9renceur WEB ou consultant SEO ?"},"content":{"rendered":"<p>Avoir un site internet est capital pour les entreprises, mais il est ensuite essentiel de s\u2019assurer que cette plateforme jouisse d\u2019une bonne visibilit\u00e9. C\u2019est par rapport \u00e0 ce dernier point qu\u2019intervient le r\u00e9f\u00e9renceur web ou consultant SEO. Son r\u00f4le est de propulser votre site sur le web gr\u00e2ce \u00e0 son excellente connaissance des moteurs de recherche et des points \u00e0 mettre en avant sur un site internet.<\/p>\n<h2>La mission du r\u00e9f\u00e9renceur web<\/h2>\n<p>Un bon\u00a0<a href=\"https:\/\/www.referenceur-web.pro\/\">r\u00e9f\u00e9renceur web<\/a> est un sp\u00e9cialiste qui a pour mission principale de faire appara\u00eetre votre site en haut du classement de moteurs de recherche comme Google ou Bing par exemple. Dans un contexte o\u00f9 les internautes privil\u00e9gient les premiers r\u00e9sultats et ne consultent que rarement les pages secondaires, il est important de gagner les meilleures positions possible. Le r\u00e9f\u00e9renceur web a donc des objectifs clairement mesurables \u00e0 se fixer, pour des r\u00e9ponses satisfaisantes \u00e0 ses clients.<\/p>\n<h2>Quels sont les axes d\u2019action du consultant SEO ou r\u00e9f\u00e9renceur web<\/h2>\n<p>Sa bonne connaissance des moteurs de recherche permet au r\u00e9f\u00e9renceur web d\u2019organiser, de modifier ou de structurer le site en fonction des besoins et des crit\u00e8res de classement les plus forts. Il travaillera par exemple des \u00e9l\u00e9ments aussi divers que les mots cl\u00e9s utilis\u00e9s dans les contenus du site. Il s\u2019occupera du balisage et du formatage des textes, ou encore de la r\u00e9partition des backlinks. Pour \u00eatre aussi efficace que possible, le consultant SEO peut r\u00e9aliser des audits SEO r\u00e9guliers afin de d\u00e9terminer les probl\u00e8mes emp\u00eachant un site d\u2019\u00eatre visible. Qu\u2019il s\u2019agisse de mauvaises structures URL, de mots cl\u00e9s mal choisis, de chargement lent du site ou encore de contenus de mauvaise qualit\u00e9, le consultant SEO doit pouvoir poser un diagnostic clair. Ses comp\u00e9tences lui permettront ensuite de conseiller, et d\u2019apporter les solutions appropri\u00e9es pour une meilleure optimisation des pages du site et des contenus divers, afin de le booster\u00a0<a href=\"https:\/\/www.leparisien.fr\/societe\/ma-vie-avec-google-07-09-2008-203784.php\">sur Google<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avoir un site internet est capital pour les entreprises, mais il est ensuite essentiel de s\u2019assurer que cette plateforme jouisse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[26,24],"tags":[],"class_list":["post-2719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-web","category-seo-referencement-naturel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C&#039;est quoi un r\u00e9f\u00e9renceur WEB ou consultant SEO ? - Web Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C&#039;est quoi un r\u00e9f\u00e9renceur WEB ou consultant SEO ? - Web Design\" \/>\n<meta property=\"og:description\" content=\"Avoir un site internet est capital pour les entreprises, mais il est ensuite essentiel de s\u2019assurer que cette plateforme jouisse [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Design\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-30T14:17:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-30-a\u0300-16.16.02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1386\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C'est quoi un r\u00e9f\u00e9renceur WEB ou consultant SEO ? - Web Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/","og_locale":"fr_FR","og_type":"article","og_title":"C'est quoi un r\u00e9f\u00e9renceur WEB ou consultant SEO ? - Web Design","og_description":"Avoir un site internet est capital pour les entreprises, mais il est ensuite essentiel de s\u2019assurer que cette plateforme jouisse [&hellip;]","og_url":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/","og_site_name":"Web Design","article_published_time":"2022-06-30T14:17:28+00:00","og_image":[{"width":1386,"height":920,"url":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-30-a\u0300-16.16.02.png","type":"image\/png"}],"author":"Marc","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Marc","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/#article","isPartOf":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/"},"author":{"name":"Marc","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#\/schema\/person\/06988f6849911e4f5542fc7b5fb92d2c"},"headline":"C&rsquo;est quoi un r\u00e9f\u00e9renceur WEB ou consultant SEO ?","datePublished":"2022-06-30T14:17:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/"},"wordCount":361,"commentCount":0,"image":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-30-a\u0300-16.16.02.png","articleSection":["Marketing Web","SEO R\u00e9f\u00e9rencement naturel"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/","url":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/","name":"C'est quoi un r\u00e9f\u00e9renceur WEB ou consultant SEO ? - Web Design","isPartOf":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-30-a\u0300-16.16.02.png","datePublished":"2022-06-30T14:17:28+00:00","author":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#\/schema\/person\/06988f6849911e4f5542fc7b5fb92d2c"},"breadcrumb":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/#primaryimage","url":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-30-a\u0300-16.16.02.png","contentUrl":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-30-a\u0300-16.16.02.png","width":1386,"height":920},{"@type":"BreadcrumbList","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/cest-quoi-un-referenceur-web-ou-consultant-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/"},{"@type":"ListItem","position":2,"name":"C&#8217;est quoi un r\u00e9f\u00e9renceur WEB ou consultant SEO ?"}]},{"@type":"WebSite","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#website","url":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/","name":"Web Design","description":"Helping Creative People to Be Inspired Since 2007","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#\/schema\/person\/06988f6849911e4f5542fc7b5fb92d2c","name":"Marc","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/6576d2bfcfdd7a1312111714d22cf6b0d3fb19a38d2cf8ba7640108f578f298e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6576d2bfcfdd7a1312111714d22cf6b0d3fb19a38d2cf8ba7640108f578f298e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6576d2bfcfdd7a1312111714d22cf6b0d3fb19a38d2cf8ba7640108f578f298e?s=96&d=mm&r=g","caption":"Marc"},"sameAs":["https:\/\/www.webdesign-inspiration.com\/article"],"url":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/author\/faba\/"},false]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/posts\/2719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/comments?post=2719"}],"version-history":[{"count":1,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/posts\/2719\/revisions"}],"predecessor-version":[{"id":2723,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/posts\/2719\/revisions\/2723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/media\/2720"}],"wp:attachment":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/media?parent=2719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/categories?post=2719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/tags?post=2719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}