{"id":287,"date":"2021-03-10T22:13:38","date_gmt":"2021-03-10T21:13:38","guid":{"rendered":"https:\/\/www.webdesign-inspiration.com\/article\/?p=287"},"modified":"2021-03-10T22:15:59","modified_gmt":"2021-03-10T21:15:59","slug":"limportance-du-webdesign-et-de-lux-dans-les-criteres-de-referencement-seo","status":"publish","type":"post","link":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/limportance-du-webdesign-et-de-lux-dans-les-criteres-de-referencement-seo\/","title":{"rendered":"L’importance du webdesign et de l’UX dans les crit\u00e8res de r\u00e9f\u00e9rencement SEO"},"content":{"rendered":"

Le r\u00e9f\u00e9rencement naturel (ou le SEO) est l\u2019ensemble des moyens et techniques mis en \u0153uvre pour augmenter ou am\u00e9liorer la position d\u2019un site web sur les moteurs de recherches. Il se base sur plusieurs crit\u00e8res, \u00e0 savoir les exp\u00e9riences des utilisateurs ou UX, les liens, le contenu et le webdesign. En ce qui concerne le UX et le webdesign, en quoi sont-ils importants dans le r\u00e9f\u00e9rencement SEO ?<\/p>\n

L\u2019importance de l\u2019UX dans les r\u00e9f\u00e9rencements SEO<\/h2>\n

L\u2019UX (pour User eXperience<\/a>) est l\u2019ensemble des diff\u00e9rentes mani\u00e8res qui permettent de rendre un site web performant, une application mobile conforme aux attentes des utilisateurs. Son but est de convertir, de transformer les visiteurs d\u2019un site web en clients fid\u00e8les en se basant sur les exp\u00e9riences positives. L\u2019UX fait partie des derniers moyens pris en compte par le moteur de recherche Google.<\/p>\n

Un site web qui a un design bien pens\u00e9<\/a> et muri est caract\u00e9ris\u00e9 par son ergonomie (qualit\u00e9 et apparence), par un taux de rebond, par un taux de reconversion et par un parcours utilisateur. Ces \u00e9l\u00e9ments permettent \u00e0 votre site web de gagner de nombreuses places, d\u2019occuper une bonne position dans les r\u00e9sultats et d\u2019assurer une meilleure visibilit\u00e9.<\/p>\n

L\u2019exp\u00e9rience utilisateur (UX design) d\u2019un site web a plusieurs r\u00f4les. Elle permet de rendre un site web facilement plus trouvable dans les moteurs de recherche et de convertir le trafic des internautes. Elle permet de tester et de s\u2019adapter aux cibles. Il permet \u00e9galement d\u2019aider les visiteurs dans leur recherche et permet de fid\u00e9liser les clients.<\/p>\n

Un site web de qualit\u00e9 dispose d\u2019une exp\u00e9rience utilisateur de qualit\u00e9, d\u2019un marketing digital<\/a> travaill\u00e9 et d\u2019un content marketing bien fait.<\/p>\n

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L\u2019importance du Webdesign dans les r\u00e9f\u00e9rencements SEO<\/h2>\n

Le Webdesign<\/a> est repr\u00e9sent\u00e9 par l\u2019UI design. L\u2019interface d\u2019utilisateur (UI) correspond \u00e0 l\u2019esth\u00e9tique. Il prend en compte les textes, les boutons, les images, les couleurs et bien d\u2019autres choses.<\/p>\n

Le webdesign sert \u00e0 transmettre ou envoyer des informations sur le support internet. Il permet de mettre de l\u2019esth\u00e9tisme en \u00e9quilibrant les espaces entre les textes, le positionnement, la police, la coh\u00e9rence des couleurs et la typologie. Il prend \u00e9galement en compte la pertinence de l\u2019iconographie et la hi\u00e9rarchisation de l\u2019information.<\/p>\n

De plus, il permet d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur. En effet, les couleurs, par exemple, transmettent des informations non verbales et procurent des sensations visuelles et auditives (avec les sons ou les musiques).<\/p>\n

Le Webdesign permet de renforcer l\u2019ergonomie du site web gr\u00e2ce au graphisme, \u00e0 l\u2019emploi des ic\u00f4nes ou des boutons graphiques. Il apporte de la valeur ajout\u00e9e \u00e0 savoir une impression positive et un sentiment de fiabilit\u00e9.<\/p>\n

On sait tous qu\u2019une personne est tr\u00e8s sensible \u00e0 l\u2019apparence des choses. Ainsi, le premier jugement qu\u2019elle se fait par rapport \u00e0 un site web concerne souvent l\u2019affichage de la page, la police des textes. Elle porte aussi plus d\u2019attention sur le contenant (le design web) de la plateforme que sur le contenu (le texte, les fonctionnalit\u00e9s).<\/p>\n

Enfin, il assure la transmission de messages publicitaires. \u00c0 ce niveau, le marketing digital joue un tr\u00e8s grand r\u00f4le en ce sens qu\u2019il permet la p\u00e9rennisation des ventes d\u2019un produit, d\u2019un service. Il permet \u00e9galement de mettre en place une strat\u00e9gie afin de se diff\u00e9rencier de la concurrence ce qui facilite beaucoup les transmissions de messages publicitaires.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le r\u00e9f\u00e9rencement naturel (ou le SEO) est l\u2019ensemble des moyens et techniques mis en \u0153uvre pour augmenter ou am\u00e9liorer la […]<\/p>\n","protected":false},"author":1,"featured_media":288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[20,25],"tags":[],"class_list":["post-287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-webdesign-2"],"yoast_head":"\nL'importance du webdesign et de l'UX dans les crit\u00e8res de r\u00e9f\u00e9rencement SEO - Web Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdesign-inspiration.com\/article\/fr\/limportance-du-webdesign-et-de-lux-dans-les-criteres-de-referencement-seo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'importance du webdesign et de l'UX dans les crit\u00e8res de r\u00e9f\u00e9rencement SEO - 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