{"id":3290,"date":"2022-10-24T09:40:25","date_gmt":"2022-10-24T07:40:25","guid":{"rendered":"https:\/\/www.webdesign-inspiration.com\/article\/?p=3290"},"modified":"2022-10-24T09:40:38","modified_gmt":"2022-10-24T07:40:38","slug":"comment-la-business-intelligence-aide-les-grandes-entreprises","status":"publish","type":"post","link":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/comment-la-business-intelligence-aide-les-grandes-entreprises\/","title":{"rendered":"Comment la Business Intelligence aide les grandes entreprises"},"content":{"rendered":"<p>En entreprise, les donn\u00e9es sont d\u2019une tr\u00e8s grande importance. Leur analyse contribue \u00e0 l\u2019am\u00e9lioration des performances. C\u2019est l\u00e0 qu\u2019intervient le concept de Business Intelligence, un ensemble d&rsquo;outils technologique visant \u00e0 faire parler l\u2019ensemble des donn\u00e9es d\u2019une entreprise. Comment aide-t-elle les grandes entreprises ? D\u00e9couvrez plus de d\u00e9tails en lisant ce qui suit.<\/p>\n<h2>Utilit\u00e9 de la Business Intelligence<\/h2>\n<p>La <strong>Business Intelligence<\/strong> est une approche qui apporte une r\u00e9elle plus-value aux entreprises. Elle permet notamment :<\/p>\n<ul>\n<li>d\u2019acc\u00e9l\u00e9rer la prise de d\u00e9cisions ;<\/li>\n<li>de rendre l\u2019entreprise plus op\u00e9rationnelle ;<\/li>\n<li>d\u2019augmenter le chiffre d\u2019affaires de l\u2019entreprise ;<\/li>\n<li>d\u2019\u00eatre en avance sur la concurrence.<\/li>\n<\/ul>\n<p>Ce processus a pour finalit\u00e9 d\u2019apporter des informations aux d\u00e9cideurs d\u2019une entreprise afin qu\u2019ils prennent des d\u00e9cisions business justes ce qui leur sera\u00a0b\u00e9n\u00e9fique. Ces entreprises utilisent des logiciels sp\u00e9cialis\u00e9s leur permettant d\u2019identifier et d\u2019extraire la bonne information d\u2019un grand volume de donn\u00e9es. Dans la plupart des cas, elles font appel \u00e0 un <a href=\"https:\/\/www.next-decision.fr\/\">expert en Business Intelligence<\/a>.<\/p>\n<h2>Collecte des donn\u00e9es<\/h2>\n<p>Pour mettre en place une <strong>strat\u00e9gie de Business Intelligence<\/strong>, le plus important est de disposer des donn\u00e9es. Les sources de donn\u00e9es sont parfois nombreuses. Il faut alors les extraire et les transf\u00e9rer vers une base de donn\u00e9es.<\/p>\n<p>L\u2019op\u00e9ration consistant \u00e0 les envoyer dans une base de donn\u00e9es est appel\u00e9e ETL (Extract, Transform, Load). Notez qu\u2019une attention est port\u00e9e envers les donn\u00e9es sensibles. Dans la mesure du possible, certaines donn\u00e9es utilisateur peuvent \u00eatre laiss\u00e9es.<\/p>\n<h2>Stockage des donn\u00e9es<\/h2>\n<p>Les donn\u00e9es sont \u00e0 g\u00e9rer avec grande minutie. On est dans un monde o\u00f9 les gens se pr\u00e9occupent de l\u2019utilisation de leurs donn\u00e9es. Les donn\u00e9es utilis\u00e9es comprennent g\u00e9n\u00e9ralement les informations sur la <strong>cha\u00eene logistique<\/strong>, les analyses marketing, les donn\u00e9es d\u2019appel\u2026<\/p>\n<p>Les donn\u00e9es peuvent \u00eatre stock\u00e9es sur les serveurs de l\u2019entreprise. Cependant, c\u2019est une solution assez co\u00fbteuse en termes d\u2019\u00e9nergie. Heureusement, il est possible d&rsquo;avoir recours \u00e0 un Data Xarehouse (entrep\u00f4t de donn\u00e9es) pour le stockage des donn\u00e9es.<\/p>\n<h2>Mod\u00e9lisation des donn\u00e9es<\/h2>\n<p>Il s\u2019agit ici de <strong>d\u00e9finir un mod\u00e8le de donn\u00e9es<\/strong>, autrement dit l\u2019usage qui sera fait des donn\u00e9es pr\u00e9alablement stock\u00e9es. Les donn\u00e9es doivent \u00eatre correctement structur\u00e9es afin de rendre plus facile la prise de d\u00e9cisions.<\/p>\n<p>La plupart d\u2019entre elles proviennent de diff\u00e9rentes sources. Il faudra les organiser de fa\u00e7on \u00e0 mettre en \u00e9vidence des liens entre elles. Ainsi on pourra effectuer des croisements et des repr\u00e9sentations graphiques.<\/p>\n<h2>Analyse et exploitation des donn\u00e9es<\/h2>\n<p>Les utilisateurs finaux interviennent dans cette derni\u00e8re \u00e9tape pour exploiter et analyser les donn\u00e9es qui leur sont fournies. Ils sont ainsi en mesure de r\u00e9aliser des <strong>analyses multidimensionnelles<\/strong> et de faire des recherches de corr\u00e9lations.<\/p>\n<p>Ils sont \u00e9galement en mesure de faire ressortir les tableaux de bord avec les indicateurs cl\u00e9s sur la performance et de communiquer sur la performance avec les outils de reporting.<\/p>\n<p>Les donn\u00e9es essentielles peuvent \u00eatre visualis\u00e9es, ce qui rend l\u2019analyse plus facile. La Business Intelligence permet de comparer ces donn\u00e9es \u00e0 celles du pass\u00e9.<\/p>\n<h2>Prise de d\u00e9cisions<\/h2>\n<p>L\u2019objectif principal d\u2019un projet de Business Intelligence est de faciliter la prise de d\u00e9cisions au sein d&rsquo;une entreprise. Pour cela, tous les acteurs de l\u2019entreprise doivent \u00eatre au m\u00eame niveau d\u2019information. C\u2019est d\u2019ailleurs pourquoi ces derniers peuvent consulter les sorties graphiques et se faire une id\u00e9e des informations disponibles.<\/p>\n<p>Un autre aspect assez int\u00e9ressant consiste \u00e0 r\u00e9duire\u00a0la t\u00e2che aux acteurs de l\u2019entreprise. Il s&rsquo;agit en effet du <strong>Data storytelling<\/strong>. Cette technique consiste \u00e0 faire un r\u00e9cit des donn\u00e9es repr\u00e9sent\u00e9es graphiquement. Ce r\u00e9cit d\u00e9taille clairement et avec pr\u00e9cision le processus de d\u00e9cision. Elle repose ainsi sur les donn\u00e9es, la narration et la visualisation. Les utilisateurs pourront ainsi prendre leur d\u00e9cision un peu plus facilement et beaucoup plus rapidement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En entreprise, les donn\u00e9es sont d\u2019une tr\u00e8s grande importance. Leur analyse contribue \u00e0 l\u2019am\u00e9lioration des performances. C\u2019est l\u00e0 qu\u2019intervient le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[73,26],"tags":[],"class_list":["post-3290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-fr","category-marketing-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment la Business Intelligence aide les grandes entreprises - Web Design<\/title>\n<meta name=\"description\" content=\"En entreprise, les donn\u00e9es sont d\u2019une tr\u00e8s grande importance. Leur analyse contribue \u00e0 l\u2019am\u00e9lioration des performances. 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