{"id":3831,"date":"2023-02-09T14:12:21","date_gmt":"2023-02-09T13:12:21","guid":{"rendered":"https:\/\/www.webdesign-inspiration.com\/article\/?p=3831"},"modified":"2023-02-09T14:12:21","modified_gmt":"2023-02-09T13:12:21","slug":"les-enjeux-du-webdesign-en-2023-cro-vs-seo","status":"publish","type":"post","link":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/les-enjeux-du-webdesign-en-2023-cro-vs-seo\/","title":{"rendered":"Les enjeux du webdesign en 2023 (CRO vs SEO)"},"content":{"rendered":"<p>Le r\u00e9f\u00e9rencement naturel (SEO) a un grand impact sur la popularit\u00e9 d\u2019un produit et sur son taux de vente. Il doit \u00eatre bien \u00e9labor\u00e9 pour garantir un important pourcentage de conversion (CRO). C\u2019est dans cette optique qu\u2019intervient le webdesign ! Pour attirer ses cibles vers son site et les convertir en clients, l\u2019optimisation du contenu \u00e0 travers les mots-cl\u00e9s ne suffit plus. Le webdesign comporte de nombreux enjeux en termes de conversion en 2023.<\/p>\n<h2>Obtenir un meilleur classement<\/h2>\n<p>M\u00eame s\u2019il n\u2019est pas directement li\u00e9 au classement effectu\u00e9 par les moteurs de recherche comme Google, <strong>le webdesign reste incontournable pour un bon r\u00e9f\u00e9rencement seo<\/strong>.<\/p>\n<p>Un contenu pr\u00e9sent\u00e9 dans un format qui irrite l\u2019utilisateur (police trop petite, contenu qui d\u00e9borde, etc.) impacte n\u00e9gativement son exp\u00e9rience UI. Ce qui peut augmenter le taux de rebond ou dissuader les visiteurs de consulter d\u2019autres liens. En 2023, les internautes s\u2019attendent \u00e0 un site interactif et agr\u00e9able \u00e0 visiter, quelle que soit la taille de l\u2019\u00e9cran.<\/p>\n<p>Par ailleurs, la mise en place d\u2019une architecture de site Web est l\u2019une des \u00e9tapes importantes dans lesquelles intervient le webdesigner. Elle doit \u00eatre bien \u00e9labor\u00e9e pour ne pas g\u00eaner l\u2019exploration des robots des moteurs de recherche. Un webdesign peu \u00e9labor\u00e9 influe de mani\u00e8re significative votre classement. Dans certains cas, les pages peuvent m\u00eame ne pas \u00eatre index\u00e9es par Google.<\/p>\n<p>Si vous ne disposez pas en interne des comp\u00e9tences appropri\u00e9es pour \u00e9laborer un webdesign r\u00e9pondant aux nouvelles normes, confiez votre projet \u00e0 un expert comme <a href=\"https:\/\/beeween.com\">BEEWEEN.COM<\/a>.<\/p>\n<h2>R\u00e9pondre aux nouvelles tendances pour un meilleur CRO<\/h2>\n<p>Le webdesign d\u00e9finit <strong>l\u2019architecture d\u2019un site Web et sa pr\u00e9sentation en g\u00e9n\u00e9ral<\/strong>. Les couleurs, les polices d\u2019\u00e9critures, les dimensions et autres aspects graphiques sont laiss\u00e9s \u00e0 la port\u00e9e du Web designer. Il s\u2019agit d\u2019un ensemble de facteurs essentiels \u00e0 l\u2019obtention d\u2019un bon taux de conversion.<\/p>\n<p>De m\u00eame, les nouveaux types de consommateurs sont particuli\u00e8rement habitu\u00e9s \u00e0 naviguer sur les applications mobiles. Ce qui tient du fait que <strong>ces outils sont souvent plus dynamiques, anim\u00e9s<\/strong> et permettent une meilleure interaction. Les utilisateurs s\u2019attendent donc \u00e0 des designs de sites plus frappants avec des polices interactives, du glassmorphisme, des illustrations abstraites, etc.<\/p>\n<p>L\u2019ensemble de ces nouvelles tendances attendues en 2023 passent par <strong>une bonne structuration des pages<\/strong>. Le webdesign aura ainsi un enjeu majeur dans l\u2019exp\u00e9rience utilisateur et l\u2019incitation \u00e0 l\u2019achat.<\/p>\n<p>En d\u00e9finitive, pour obtenir un r\u00e9f\u00e9rencement de qualit\u00e9 et un bon taux de conversion, il faut miser sur la popularit\u00e9, le contenu, mais \u00e9galement la technique. Un site design qui offre du contenu qualitatif attire forc\u00e9ment vos cibles et am\u00e9liore votre CRO.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le r\u00e9f\u00e9rencement naturel (SEO) a un grand impact sur la popularit\u00e9 d\u2019un produit et sur son taux de vente. Il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[26,20],"tags":[],"class_list":["post-3831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-web","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les enjeux du webdesign en 2023 (CRO vs SEO) - Web Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdesign-inspiration.com\/article\/fr\/les-enjeux-du-webdesign-en-2023-cro-vs-seo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les enjeux du webdesign en 2023 (CRO vs SEO) - Web Design\" \/>\n<meta property=\"og:description\" content=\"Le r\u00e9f\u00e9rencement naturel (SEO) a un grand impact sur la popularit\u00e9 d\u2019un produit et sur son taux de vente. 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