{"id":5426,"date":"2024-01-09T09:23:05","date_gmt":"2024-01-09T08:23:05","guid":{"rendered":"https:\/\/www.webdesign-inspiration.com\/article\/?p=5426"},"modified":"2024-01-09T09:23:05","modified_gmt":"2024-01-09T08:23:05","slug":"anciennes-pratiques-seo-un-regard-sur-les-techniques-obsoletes","status":"publish","type":"post","link":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/anciennes-pratiques-seo-un-regard-sur-les-techniques-obsoletes\/","title":{"rendered":"Anciennes pratiques SEO : Un regard sur les techniques obsol\u00e8tes"},"content":{"rendered":"<p>Le SEO est un univers en constante \u00e9volution en raison du d\u00e9veloppement accru de nouveaux algorithmes pour les moteurs de recherche. Par cons\u00e9quent, certaines anciennes pratiques SEO sont devenues obsol\u00e8tes au fil du temps. D\u00e9couvrez ici quelques techniques SEO \u00e0 ne plus privil\u00e9gier si vous souhaitez am\u00e9liorer le r\u00e9f\u00e9rencement naturel de votre site.<\/p>\n<h2>Balise meta-keywords<\/h2>\n<p>La balise meta-keyword est un \u00e9l\u00e9ment HTLM qui aide \u00e0 fournir des mots-cl\u00e9s pour un site web. M\u00eame si ces mots-cl\u00e9s sont employ\u00e9s par les moteurs de recherche pour indexer un site, la balise <a href=\"https:\/\/www.keyweo.com\/fr\/seo\/encyclopedie\/meta-keywords\/\" target=\"_blank\" rel=\"noopener\">meta-keywords<\/a>\u00a0n\u2019est pas n\u00e9cessaire pour le r\u00e9f\u00e9rencement Google. Celui-ci n\u2019utilise pas de balise meta-keyword dans son programme de positionnement de site. En plus, de nombreux r\u00e9f\u00e9renceurs black hat utilisent abusivement et facilement la balise meta-keywords.<\/p>\n<h2>Bourrage de mots-cl\u00e9s<\/h2>\n<p>L\u2019usage excessif de mots-cl\u00e9s dans le contenu d\u2019un site \u00e9tait une technique d\u2019actualit\u00e9 pour booster son r\u00e9f\u00e9rencement. \u00c9galement appel\u00e9e \u00ab\u2009keyword stuffing\u2009\u00bb, cette pratique n\u2019est plus cependant courante aujourd\u2019hui. En r\u00e9alit\u00e9, Google a install\u00e9 des algorithmes tels que Panda et Pingouin pour sanctionner ou p\u00e9naliser les sites internet qui pratiquent abusivement le bourrage de mots-cl\u00e9s. Actuellement, le contenu bourr\u00e9 de mots-cl\u00e9s affecte n\u00e9gativement la lisibilit\u00e9 et la qualit\u00e9 du texte. De plus, Google pr\u00e9f\u00e8re d\u00e9sormais la qualit\u00e9 du contenu \u00e0 la quantit\u00e9 de mots-cl\u00e9s.<\/p>\n<h2>Netlinking de faible qualit\u00e9<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-5427\" src=\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2024\/01\/netlinking-600x400.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>Faire des liens vers des acteurs proches de votre domaine, c\u2019est optimiser \u00e0 coup s\u00fbr votre r\u00e9f\u00e9rencement SEO. Cependant, si vous r\u00e9alisez assez de liens de faible qualit\u00e9 ou inint\u00e9ressants pour vos visiteurs, vous freinez la progression de votre positionnement sur les moteurs de recherche. Vous pourrez en savoir plus sur les pratiques SEO obsol\u00e8tes en d\u00e9couvrant les <a href=\"https:\/\/www.laprovence.com\/article\/economie\/69258684287246\/mythes-seo-5-idees-recues-concernant-le-seo\">mythes SEO<\/a>, les id\u00e9es re\u00e7ues sur le SEO.<\/p>\n<h2>Article spinning<\/h2>\n<p>Encore connu sous le nom de contenu dupliqu\u00e9, l\u2019article spinning \u00e9tait autrefois utilis\u00e9 pour optimiser rapidement le positionnement d\u2019un site. D\u00e9sormais, cette pratique n\u2019est plus efficace. Elle peut affecter n\u00e9gativement le r\u00e9f\u00e9rencement de votre site sur les moteurs de recherche. Les articles spinning nuisent \u00e0 la qualit\u00e9 des r\u00e9sultats de recherche.<\/p>\n<p>Comme vous l\u2019aurez compris, certaines anciennes pratiques SEO ne sont plus d\u2019actualit\u00e9, car les algorithmes des moteurs de recherche sont en constante \u00e9volution. Il est donc crucial de ne plus utiliser les techniques obsol\u00e8tes du SEO si vous souhaitez optimiser le r\u00e9f\u00e9rencement de votre site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le SEO est un univers en constante \u00e9volution en raison du d\u00e9veloppement accru de nouveaux algorithmes pour les moteurs de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[26,20],"tags":[],"class_list":["post-5426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-web","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anciennes pratiques SEO : Un regard sur les techniques obsol\u00e8tes - Web Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdesign-inspiration.com\/article\/fr\/anciennes-pratiques-seo-un-regard-sur-les-techniques-obsoletes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anciennes pratiques SEO : Un regard sur les techniques obsol\u00e8tes - Web Design\" \/>\n<meta property=\"og:description\" content=\"Le SEO est un univers en constante \u00e9volution en raison du d\u00e9veloppement accru de nouveaux algorithmes pour les moteurs de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webdesign-inspiration.com\/article\/fr\/anciennes-pratiques-seo-un-regard-sur-les-techniques-obsoletes\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Design\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-09T08:23:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2024\/01\/pratiques-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"824\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anciennes pratiques SEO : Un regard sur les techniques obsol\u00e8tes - 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