{"id":6017,"date":"2024-06-12T11:06:17","date_gmt":"2024-06-12T09:06:17","guid":{"rendered":"https:\/\/www.webdesign-inspiration.com\/article\/?p=6017"},"modified":"2024-06-12T11:28:39","modified_gmt":"2024-06-12T09:28:39","slug":"creation-social-ads-concevoir-des-contenus-impactants-et-performants","status":"publish","type":"post","link":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/","title":{"rendered":"Cr\u00e9ation social Ads : concevoir des contenus impactants et performants"},"content":{"rendered":"

Faire de la publicit\u00e9 sur les r\u00e9seaux, dans le jargon du marketing digital, on appelle cela les \u201cSocial Ads\u201d. Comme beaucoup de formats publicitaires, les social ads d\u00e9pendent d\u2019un contenu cr\u00e9atif. Il s\u2019agit du contenu (photo ou vid\u00e9o) que la marque va pousser aupr\u00e8s de ses audiences cibles : on parle de \u201ccr\u00e9ation social ads\u201d. Nous allons d\u00e9crypter \u00e7a pour vous dans cet article.<\/p>\n

Pourquoi utiliser les Social Ads ?<\/h2>\n

Visibilit\u00e9 et ciblage pouss\u00e9<\/h3>\n

La publicit\u00e9 sur les r\u00e9seaux sociaux (Social Ads) permet d\u2019adresser un message \u00e0 un public identifi\u00e9 (on parle d\u2019audience).<\/p>\n

Gr\u00e2ce \u00e0 une exploitation sans pr\u00e9c\u00e9dent de la data, les social ads offrent des crit\u00e8res de ciblage pr\u00e9cis, tels que l\u2019\u00e2ge, le sexe, les centres d\u2019int\u00e9r\u00eats et les comportements en ligne (visite de site, BDD email, etc).<\/p>\n

La diff\u00e9rence avec les social ads<\/h3>\n

L\u00e0 ou Google Ads vous permet d\u2019afficher une annonce publicitaire sur sa SERP au format texte (m\u00eame si avec le d\u00e9veloppement de Google Shopping, cela a \u00e9volu\u00e9), les\u00a0social ads\u00a0permettent de mettre en place du storytelling au sein de ses campagnes.<\/p>\n

Nous allons ici vous expliquer pourquoi travailler sa\u00a0cr\u00e9ation social ads\u00a0de fa\u00e7on sp\u00e9cifique peut vous permettre de performer. Vous pouvez \u00e9galement faire confiance \u00e0 une\u00a0agence cr\u00e9ation social ads<\/a>\u00a0pour vous accompagner sur le sujet.<\/p>\n

\u00c9tapes d\u2019une cr\u00e9ation social ads r\u00e9ussi<\/h2>\n

Comprendre le contexte marketing<\/h3>\n

Avant de d\u00e9buter vos campagnes Social Ads, il est primordial de bien comprendre le contexte marketing dans lequel vous \u00e9voluez. Pour cela, il faut bien conna\u00eetre vos cibles et vos produits.<\/p>\n

\u00c9tudier le param\u00e9trage des campagnes.<\/h3>\n

Vous pouvez faire confiance \u00e0 une agence social ads qui va avoir pour mission de param\u00e9trer et de structurer la campagne : objectifs de campagnes, zone de diffusion, param\u00e9trage des audiences, mise en place du tracking, etc.<\/p>\n

Bien choisir son format.<\/h3>\n

Le choix du format est essentiel, vous avez \u00e0 votre disposition 2 formats :<\/p>\n

    \n
  • La vid\u00e9o, format le plus adapt\u00e9 pour performer.<\/li>\n
  • Le visuel statique, format le plus simple \u00e0 produire.<\/li>\n<\/ul>\n

    C\u00f4t\u00e9 d\u00e9clinaison, deux formats sont tr\u00e8s pr\u00e9sents sur les r\u00e9seaux sociaux : 1:1 et 9:16.<\/p>\n

    Avoir une approche \u00e9ditoriale de vos cr\u00e9ations<\/h3>\n

    En social ads, vous pouvez raconter diff\u00e9rentes histoires, avoir diff\u00e9rentes approches. La mise en place d\u2019une trame \u00e9ditoriale pour vos cr\u00e9ations social ads peut aider \u00e0 tester diff\u00e9rentes typologies de contenus.<\/p>\n

    Quelques exemples d\u2019approche :<\/p>\n

      \n
    • UGC.<\/li>\n
    • Avis clients.<\/li>\n
    • Parution presse.<\/li>\n
    • Comparatif.<\/li>\n
    • etc.<\/li>\n<\/ul>\n

      Avoir des d\u00e9clinaisons.<\/h3>\n

      Il est courant en cr\u00e9ation social ads de tester des d\u00e9clinaisons de vos contenus. C\u2019est une fa\u00e7on simple de r\u00e9aliser de l\u2019AB Test afin d\u2019arriver \u00e0 un contenu cr\u00e9atif performant. Pour cela rien de compliqu\u00e9, il vous suffit de tester diff\u00e9rentes accroches, diff\u00e9rents wording, diff\u00e9rents montages sur un m\u00eame concept cr\u00e9atif et d\u2019analyser les retours de vos campagnes.<\/p>\n

      Tester et it\u00e9rer<\/h3>\n

      La data est juge de paix, vous ne devez pas avoir d\u2019id\u00e9es pr\u00e9con\u00e7ues. Il est important d\u2019\u00e9tudier les performances de vos campagnes et d\u2019it\u00e9rer.<\/p>\n

      Les KPI Social Ads \u00e0 analyser pour vos cr\u00e9ations :<\/p>\n

        \n
      • CTR (Click-through rate), ou taux de clic en Fran\u00e7ais.<\/li>\n
      • CPV (co\u00fbt par vue).<\/li>\n
      • CPM (co\u00fbt pour mille impressions).<\/li>\n
      • CPC (Co\u00fbt par clic).<\/li>\n
      • ROI (Return on Investment), retour sur investissement en Fran\u00e7ais.<\/li>\n
      • Hook rate, taux d\u2019accroche en Fran\u00e7ais.<\/li>\n<\/ul>\n

        Conclusion<\/h2>\n

        Les Social Ads sont un outil puissant pour r\u00e9pondre \u00e0 vos enjeux business. En associant cette puissance \u00e0 une d\u00e9marche cr\u00e9ative ad\u00e9quate, vous avez l\u00e0 l\u2019alignement des plan\u00e8tes de votre marketing digital sur les plateformes.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Faire de la publicit\u00e9 sur les r\u00e9seaux, dans le jargon du marketing digital, on appelle cela les \u201cSocial Ads\u201d. Comme […]<\/p>\n","protected":false},"author":1,"featured_media":6018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[53,26,47],"tags":[],"class_list":["post-6017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-fr","category-marketing-web","category-reseaux-sociaux"],"yoast_head":"\nCr\u00e9ation social Ads : concevoir des contenus impactants et performants - Web Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9ation social Ads : concevoir des contenus impactants et performants - Web Design\" \/>\n<meta property=\"og:description\" content=\"Faire de la publicit\u00e9 sur les r\u00e9seaux, dans le jargon du marketing digital, on appelle cela les \u201cSocial Ads\u201d. Comme […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Design\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-12T09:06:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-12T09:28:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2024\/06\/social-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"827\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cr\u00e9ation social Ads : concevoir des contenus impactants et performants - Web Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/","og_locale":"fr_FR","og_type":"article","og_title":"Cr\u00e9ation social Ads : concevoir des contenus impactants et performants - Web Design","og_description":"Faire de la publicit\u00e9 sur les r\u00e9seaux, dans le jargon du marketing digital, on appelle cela les \u201cSocial Ads\u201d. Comme […]","og_url":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/","og_site_name":"Web Design","article_published_time":"2024-06-12T09:06:17+00:00","article_modified_time":"2024-06-12T09:28:39+00:00","og_image":[{"width":827,"height":550,"url":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2024\/06\/social-ads.jpg","type":"image\/jpeg"}],"author":"Marc","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Marc","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/#article","isPartOf":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/"},"author":{"name":"Marc","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#\/schema\/person\/06988f6849911e4f5542fc7b5fb92d2c"},"headline":"Cr\u00e9ation social Ads : concevoir des contenus impactants et performants","datePublished":"2024-06-12T09:06:17+00:00","dateModified":"2024-06-12T09:28:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/"},"wordCount":643,"image":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2024\/06\/social-ads.jpg","articleSection":["Communication","Marketing Web","R\u00e9seaux sociaux"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/","url":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/","name":"Cr\u00e9ation social Ads : concevoir des contenus impactants et performants - Web Design","isPartOf":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/#primaryimage"},"image":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2024\/06\/social-ads.jpg","datePublished":"2024-06-12T09:06:17+00:00","dateModified":"2024-06-12T09:28:39+00:00","author":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#\/schema\/person\/06988f6849911e4f5542fc7b5fb92d2c"},"breadcrumb":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/#primaryimage","url":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2024\/06\/social-ads.jpg","contentUrl":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2024\/06\/social-ads.jpg","width":827,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/creation-social-ads-concevoir-des-contenus-impactants-et-performants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/"},{"@type":"ListItem","position":2,"name":"Cr\u00e9ation social Ads : concevoir des contenus impactants et performants"}]},{"@type":"WebSite","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#website","url":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/","name":"Web Design","description":"Helping Creative People to Be Inspired Since 2007","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/#\/schema\/person\/06988f6849911e4f5542fc7b5fb92d2c","name":"Marc","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/6576d2bfcfdd7a1312111714d22cf6b0d3fb19a38d2cf8ba7640108f578f298e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6576d2bfcfdd7a1312111714d22cf6b0d3fb19a38d2cf8ba7640108f578f298e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6576d2bfcfdd7a1312111714d22cf6b0d3fb19a38d2cf8ba7640108f578f298e?s=96&d=mm&r=g","caption":"Marc"},"sameAs":["https:\/\/www.webdesign-inspiration.com\/article"],"url":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/author\/faba\/"},false]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/posts\/6017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/comments?post=6017"}],"version-history":[{"count":2,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/posts\/6017\/revisions"}],"predecessor-version":[{"id":6022,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/posts\/6017\/revisions\/6022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/media\/6018"}],"wp:attachment":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/media?parent=6017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/categories?post=6017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/fr\/wp-json\/wp\/v2\/tags?post=6017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}