Web Design

Tips and Best Practices for Designing a Website that Sells Services

Web Design

Contrary to popular opinion, designing a website is not a walk in the park. While getting caught up in aesthetics and visuals is easy, a website requires much more to be effective in the marketplace. A website acts as your storefront, with millions of users forming opinions quickly. So it’s essential to make an excellent first impression with appealing, intuitive, and practical design. A well-designed website will allow you to represent your products and services better and boost your overall success.

With millions of websites on the net, standing out does not have to be as tricky as you think. Essentially, it all boils down to how easy your website is to use and how enjoyable it is to interact with your website.

An example of a logical web design is using menu bars at the top of your website’s homepage. Of course, there are many fundamental guidelines and best practices besides adding a menu bar to create a stellar site.

In this article, we’ll tell you some of the best practices and tips that you can use to build something that does more than look nice—a website that acts as a lead generator.

Easy navigation

One of the surefire ways to lose potential customers is not planning intuitive navigation on your site. The hallmarks of any web design lie in how easily users can navigate through your site. Ideally, easy navigation allows users to find what they’re looking for without hassle. It will enable a visitor to land on your site without thinking extensively about where to click next.

Good website navigation is characterized by a primary navigation bar (menu bar), so visitors can search by keywords. It’s also helpful to include a navigation map at the footer and breadcrumbs on each page that tracks the user’s journey throughout the website. Overall, an easy-to-navigate site will result in people staying on your site for much longer and even increase sales.

Simplicity

A neat and clean design is key to maximizing potential leads. According to research, 48% determine the credibility of a business by its web design. While a pretty design is nice to look at, many people aren’t approaching your site to evaluate how slick your design is. They’re looking to complete some action or get some specific information.

With too much information on your site, you risk overwhelming your visitors and making it difficult to accomplish what they’re trying to accomplish. Meanwhile, a simple design attracts users, helping them find what they need faster.

Simple does not have to be boring, though! You can experiment with some excellent minimal designs that look great and can be your best friend from a usability perspective.

In the end, your goal is to make the visitor convert. So, considering you are designing a website for a service company, you want the visitor to call or set up an appointment through the WordPress scheduling plugin or the service business scheduling software that you’re using.

Brand Credibility

Web design practices can help your brand appear more trustworthy and professional. Without credibility, your website lacks the element of trust that is essential to generate more sales. A well-designed website focusing on brand awareness and consistency is key to building credibility. This is why your website should reflect your brand as much as possible.

If you have a well-established brand, chances are that your customers will recognize your website logos, colors, and styles. It’s impossible to sell more products and attract more visitors without it.

Better SEO

A visually pleasing web design is essential, but it needs to appear in search results to help your business be more profitable. This is based on the tendency of people to search for what they’re looking for, particularly products and services.

Ideally, your website should appear on the first page of search results so that you have a more significant advantage over your competitors. While getting lost in clever designs with animated page transitions and technologies is easy, it can ultimately hurt your site’s optimization. Your goal should be to stick to a simple, fast, and optimized website that helps your business’s sales.

Consistency

Consistency is a golden rule in design! To create a quality experience for your users, your website’s overall look and feel should be similar across all your site’s pages. Having all the standard user interface elements in the same place throughout your website will ensure users know where the standard features are likely to be found when they navigate.

While using lots of different texts and fonts with other layouts can make your website appear funky, it’s the quickest way your website loses its identity. By using the same fonts throughout and sticking with similar writing styles, you can help to create your website’s own identity!

Mobile- friendly

There is nothing that affects sales more than having an unresponsive site. With this age and era, your site’s visitors should be able to enjoy your website, no matter the device they are browsing.

When designing your website, you should put yourself in the users’ shoes and test every page, user action, and button. The goal is to make your mobile site less cluttered than your desktop version. There are also many unique mobile features that you can use to enhance your mobile design.

Powerful CTAs

Your Call To Action (CTAs) is one of the most determining factors in making customers convert. Whether making a purchase, subscribing to your content, or booking a call or appointment, your CTAs should be loud and clear. This includes mentioning what is being offered and addressing potential objections so users are enticed and can cancel anytime.

Conclusion

No matter your company, you will be better served with a simple and clean website. While visual elements matter to a website, an easy user interface and consistency will boost conversions and attract more people to the simple design. This is particularly true if you’re going through a complete website redesign.

Thankfully it isn’t challenging to follow, though. You can better serve your customers by regularly optimizing and improving your content.

We hope that by following these tips and best practices, your website will land more significant traffic and sales.