{"id":2053,"date":"2022-06-23T21:51:42","date_gmt":"2022-06-23T19:51:42","guid":{"rendered":"https:\/\/www.webdesign-inspiration.com\/article\/?p=2053"},"modified":"2022-06-23T21:53:53","modified_gmt":"2022-06-23T19:53:53","slug":"making-your-brand-stand-out-with-graphic-design","status":"publish","type":"post","link":"https:\/\/www.webdesign-inspiration.com\/article\/making-your-brand-stand-out-with-graphic-design\/","title":{"rendered":"Making your brand stand out with graphic design"},"content":{"rendered":"<p>Branding is one of the most critical aspects of a business. It\u2019s what sets you apart from your competitors. Most importantly, people use branding to identify themselves with the companies they want to support.<\/p>\n<p>As important as it is, branding is a very complex concept. How does one stand out when there are possibly thousands of businesses out there that are doing the same?<\/p>\n<p>If you\u2019re a business owner, graphic design is the best way to establish your branding. With this helpful guide, you can set up effective branding.<\/p>\n<h2>Get To Know Your Audience Better<\/h2>\n<p>This is the most important step with regard to creating brand identity. Keep in mind that to create a good brand, you must first know who you\u2019re catering to.<\/p>\n<p>The best way to define your target audience is by answering these questions:<\/p>\n<ul>\n<li>Who do you cater to (gender, age, economic status, location)?<\/li>\n<li>How much do they earn?<\/li>\n<li>How much are they willing to spend on products?<\/li>\n<li>What industry do they work in?<\/li>\n<li>How do they communicate?<\/li>\n<li>Which online platforms do they use?<\/li>\n<li>What companies does your target audience support?<\/li>\n<\/ul>\n<h2>Create A Logo<\/h2>\n<p>Once you\u2019ve determined the people that you cater to, the next best step is to create your company\u2019s logo. A good logo will help people recognize the business in just one look.<\/p>\n<p>Take a look at Apple\u2019s logo for instance. Once people see that simple icon stamped on a product, they already know what to expect from it. A good logo features a few important elements.<\/p>\n<p>First, you\u2019ll need to pick what type of logo you want to create.<\/p>\n<ul>\n<li><strong>Monogram &#8211; <\/strong>A logo made out of texts and it relies heavily on font choice for effectiveness. A good example of a brand that relies on this type of logo is KFC.<\/li>\n<li><strong>Mascot &#8211; <\/strong>This uses a specific character to represent the brand. One of the most popular mascot logos is Geico\u2019s lizard.<\/li>\n<li><strong>Pictorial &#8211; <\/strong>This refers to logos made of pictures representing the brand. Take Footlocker, for instance. The logo is of a referee, and the brand sells sporting goods.<\/li>\n<li><strong>Hybrid &#8211; <\/strong>In most cases, businesses use a mix of logo types. This gives you more freedom to design your logo as you please.<\/li>\n<\/ul>\n<p>Next up, you must pick a great logo color scheme. With this, you need to take extra time as this color will represent your company.<\/p>\n<p>The most popular colors used by the top brands are <strong>Red, Green, Orange, Blue, Green, <\/strong>and <strong>Yellow. <\/strong>These colors are eye-catching, and they invoke good emotions too.<\/p>\n<p>Logos need to be simple. You don\u2019t need to go over the top. If you haven\u2019t noticed yet, brands like Nike, Apple, Coca-Cola, and many more, have logos so easily, you can recreate them by hand.<\/p>\n<h2>Choose Your Typography<\/h2>\n<p>This applies to your website or online platform if you plan on having one. Believe it or not, the font you choose for your website will tell your target audience a lot about your business.<\/p>\n<p><a href=\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/1337385.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2058\" src=\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/1337385-1250x834.jpg\" alt=\"typography\" width=\"810\" height=\"540\" srcset=\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/1337385-1250x834.jpg 1250w, https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/1337385-300x200.jpg 300w, https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/1337385-768x512.jpg 768w, https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/1337385-1536x1024.jpg 1536w, https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/1337385-810x540.jpg 810w, https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/1337385-1140x760.jpg 1140w, https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/06\/1337385.jpg 1600w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/a><\/p>\n<p>Take a look at these two samples:<\/p>\n<pre>The most trusted family attorneys in the bay area.<\/pre>\n<p>The most trusted family attorneys in the bay area.<\/p>\n<p>It doesn\u2019t take a second look to see which of the two lines better fits a legal practice\u2019s branding. Ultimately, you want your font to represent the image you want to convey. If you\u2019re a professional brand, fonts like <strong>Times New Roman, Georgia, <\/strong>and <strong>Merriweather <\/strong>work well.<\/p>\n<p><strong>\u00a0<\/strong>If you want something more friendly or casual, go for <strong>Arial, Calibri, or Monserrat.<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Establishing your brand through graphics design may be complicated. Still, it\u2019s something that all businesses have to go through if they want a shot at success. These tips above will help you understand what it means to make your brand recognizable through logos, colors, and fonts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding is one of the most critical aspects of a business. It\u2019s what sets you apart from your competitors. Most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[52,40],"tags":[],"class_list":["post-2053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-2","category-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making your brand stand out with graphic design - Web Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdesign-inspiration.com\/article\/making-your-brand-stand-out-with-graphic-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making your brand stand out with graphic design - Web Design\" \/>\n<meta property=\"og:description\" content=\"Branding is one of the most critical aspects of a business. 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