1. Use the Right Language<\/h2>\n
If you understand your audience, choosing language they\u2019ll relate to should be a bit easier. For example, if you\u2019re talking to someone in the UK, they\u2019ll call a shopping cart a trolley or buggy. Make sure you dig into language differences between locations and generations.<\/p>\n
![\"\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/07\/cricut-600x400.jpg\")
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Source: https:\/\/cricut.com<\/p>\n
Cricut<\/a> has audiences of all ages. They use fairly straightforward words for their headline and call to action (CTA) buttons. However, they draw in younger users with the pops of color from paper flowers one can create on their Cricut Maker.<\/p>\n It\u2019s natural to have a list of frequently asked questions (FAQs) that your chatbot or agents can answer easily. What about the customers who don\u2019t quite fit into the FAQs file, though? You must train your live agents to answer questions outside the norm.<\/p>\n You may even want to route leads based on their audience segmentation so the person they speak with is extremely knowledgeable about the product or service based on their specific needs.<\/p>\n When you have multiple audiences, you need separate CTAs to move them toward the next phase of the buyer\u2019s journey. One sales funnel will go in one direction, and the other in a different one.<\/p>\n Source: https:\/\/www.nuvoair.com<\/p>\n Nuvoair<\/a> has customers who are patients and ones who are doctors. They highlight the two areas of their website by having two side-by-side CTA buttons. One reads, \u201cI am a patient.\u201d The other reads, \u201cI am a doctor.\u201d<\/p>\n Use cookies and user accounts to keep track of past browsing behavior or purchase history. You can then serve up fresh material when people come back to your page. For example, if someone last searched for peach dresses, you can show them any new peach dresses in inventory since their last visit.<\/p>\n You should greet people by name and take them to what you think they\u2019re most interested in seeing. You can also offer options and let new visitors go through a series of options toward what they want to know or see.<\/p>\n It\u2019s better to have one centralized website than multiple ones. However, you can separate information into sections of your site and guide the person where they need to go. Start by asking questions and moving the user forward after each response.<\/p>\n Source: https:\/\/www.sephora.com\/beauty\/skin-care-quiz<\/p>\n Sephora<\/a> offers a skincare finder quiz. It starts by asking how you want to shop and moves through a series of questions from there. Each selection moves the user forward along the buyer\u2019s journey.<\/p>\n Don\u2019t be afraid to have multiple landing pages for your users. A landing page should have a single goal so adding too many audiences to a page may not work well. It\u2019s best to have a single audience and purpose for each landing page on your site.<\/p>\n By creating more than one landing page, you\u2019ll also have an easier time tracking results from marketing campaigns. Tweak any pages not getting the results you\u2019d like and repeat successful ones with the same audience.<\/p>\n One of the biggest challenges with serving multiple target audiences is finding photos relevant to both. You can separate into different sections if you\u2019d like, which also can help move the user toward their next step in the buyer\u2019s journey.<\/p>\n Source: https:\/\/coppercreekcanyon.com\/residential-commercial-design-projects<\/p>\n Copper Creek Canyon<\/a> offers a gallery of their home design projects. They separate them into residential and commercial. It makes sense that a commercial client might want to see the way they\u2019ve designed homes to get a feel for the overall style and vice versa.<\/p>\n Look for similarities between audiences here you can share content with both and have some crossover. At the same time, separate things that are vastly different, such as the pricing structure for bulk products for businesses and the cost to individual consumers. With a bit of extra work, you\u2019ll have two or more separated buyers\u2019 journeys on your site. You\u2019ll easily meet the needs of all your audience members.<\/p>\n _<\/p>\n Eleanor<\/a> is the founder and managing editor of Designerly Magazine. She\u2019s also a web design consultant with a focus on customer experience and user interface. She lives in Philadelphia with her husband and dogs, Bear and Lucy. Connect with her about marketing, design and\/or tea on LinkedIn<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":" Although you likely have a core demographic of customers, most businesses serve various buyer personas. For example, you might have […]<\/p>\n","protected":false},"author":1,"featured_media":2798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[57,16,52],"tags":[],"class_list":["post-2785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business","category-communication-2"],"yoast_head":"\n2. Train Your Agents<\/h2>\n
3. Use Multiple CTAs<\/h2>\n
![\"\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/07\/nuvoair-600x400.jpg\")
<\/p>\n4. Personalize Content<\/h2>\n
5. Quiz Visitors<\/h2>\n
![\"\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/07\/skincare-600x400.jpg\")
<\/p>\n6. Create Multiple Landing Pages<\/h2>\n
7. Share Relevant Photos<\/h2>\n
![\"\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/07\/share-photos-600x400.jpg\")
<\/p>\nFind Relationships Between Audiences<\/h1>\n
![\"\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/07\/eleanor-150x150.jpg\")
<\/p>\n