{"id":2957,"date":"2022-08-26T11:48:50","date_gmt":"2022-08-26T09:48:50","guid":{"rendered":"https:\/\/www.webdesign-inspiration.com\/article\/?p=2957"},"modified":"2022-08-26T11:48:50","modified_gmt":"2022-08-26T09:48:50","slug":"copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience","status":"publish","type":"post","link":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/","title":{"rendered":"Copywriting Techniques: 10 Ways to Touch the Heartstrings of Your Audience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Don&#8217;t know how to stand out on social media? Copywriting techniques can help you get a user to take certain actions (contact a company, read a message, purchase a service, buy a product, etc.) using persuasive tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, by applying copywriting techniques to digital marketing, you&#8217;ll get closer to unlocking your potential in the world of creative writing and learn how to become the copywriter every agency or company wants to hire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without a doubt, this occupation requires strategy, planning, and cunning. Getting your message across to the reader is not as easy as it may seem. You have to be a <\/span><a href=\"https:\/\/us.essayassistant.net\/buy-persuasive-essay\/\"><span style=\"font-weight: 400;\">persuasive essay writer<\/span><\/a><span style=\"font-weight: 400;\"> who writes sellable texts. Do you want to create texts that will build loyalty and sell? In this article, we&#8217;ll share with you a list of social media copywriting techniques that will help you find the right words to make your audience fall in love with you.<\/span><\/p>\n<h2><strong>\u201cThe Perfect Way\u201d Formula<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When we plan something, whether in copywriting or any other aspect of life, we imagine a path laid out by connecting multiple dots, right? One of the best copywriting techniques is to trace the perfect path. The route would look like this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start by asking your readers a question<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create an initial situation on the topic you&#8217;re going to address<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer the reader a solution to their situation with your product\/brand\/service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share expert opinions or testimonials from satisfied customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide real and verifiable examples<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add statistical data to support your point of view<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a call to action (CTA)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This can help you by becoming a kind of foundation upon which you can build your persuasive copy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>AIDA Formula<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Among all copywriting techniques, the AIDA formula is the most popular. In &#8220;The Perfect Way&#8221;, we showed you a version of how to structure a note, but in this method, we suggest the sensations and actions that your persuasive text should make the user feel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where does the term AIDA come from? As Ionos makes clear, it comes from the following words:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attention:<\/b><span style=\"font-weight: 400;\"> it seeks to capture the user&#8217;s attention through a context with which he\/she can empathize.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interest:<\/b><span style=\"font-weight: 400;\"> when you have their attention, the next step of this copywriting technique is to arouse their curiosity and interest. Use statistics for this purpose.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Desire:<\/b><span style=\"font-weight: 400;\"> offer something that the reader wants. You already know that he has the need, you are just awakening it. Use testimonials to your advantage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Action:<\/b><span style=\"font-weight: 400;\"> the call to action. For example, get them to check out the blog, subscribe or click on a link, depending on your goal.<\/span><\/li>\n<\/ul>\n<h2><strong>Formula of the 4 P&#8217;s<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">This copywriting strategy is quite old, as it was used in the old letters sent by companies to their clients. Today, email marketing is used as a replacement for this copywriting technique, but it is still applied in newsletters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This copywriting method divides a letter into 4 parts and assigns a specific task to each. Let&#8217;s see how it works:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Picture:<\/b><span style=\"font-weight: 400;\"> captures the user&#8217;s attention and creates an image in his mind, which can visualize what you want to project.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promise:<\/b><span style=\"font-weight: 400;\"> highlights the benefits of your product and reaffirms how your brand will solve the situation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proof:<\/b><span style=\"font-weight: 400;\"> present statistics, testimonials, and recommendations to the customer. This will give you the necessary credibility to back up your words.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Push:<\/b><span style=\"font-weight: 400;\"> Inducing the user to act through a CTA.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><strong>BAB Formula<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The formula is known as Before-After-Bridge. It is one of the most used copywriting techniques in <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/23\/12-critical-aspects-of-copywriting-that-can-drive-sales\/?sh=7e4eb2617e97\"><span style=\"font-weight: 400;\">advertising copywriting<\/span><\/a><span style=\"font-weight: 400;\">. It works as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Before:<\/b><span style=\"font-weight: 400;\"> you show your readers the dilemma they are in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>After:<\/b><span style=\"font-weight: 400;\"> you offer an ideal situation, in which the problem no longer exists.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bridge:<\/b><span style=\"font-weight: 400;\"> the solution between the problem and the idyllic situation is what your brand has to offer them.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><strong>\u201cPearl Necklace&#8221; Formula<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Just as jewelry enthusiasts&#8217; eyes sparkle when they get a pearl necklace, so will your eyes sparkle when you hear more about this copywriting strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s one of the great copywriting techniques for social media. You just have to assemble value components and various elements that attract the user&#8217;s attention, one by one, until you have a &#8220;necklace&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These benefits, one after the other, will positively describe your persuasive text. Why do we say that these copywriting formulas are used in social networks? Because it is the best format for it, through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter threads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stories groups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram galleries<\/span><\/li>\n<\/ul>\n<h2><strong>&#8220;The use of imagination&#8221; Formula<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Imagination is one of the first great skills we unlock in our lives. Since we are children, we recreate in our minds images and situations to absurd extremes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Something we know from a very young age and that we forget as time goes by is the power of imagination. However, even as adults, we can develop it as one of the many copywriting techniques.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to know how? Through mirror neurons and their relationship with empathy. In copywriting (and in life), to touch someone&#8217;s heartstrings it is enough to take them through an imaginary process concerning some hypothetical situation:<\/span><i><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">A pain so excruciating that we feel as if our skin is being ripped off will make your reader feel anguish.<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this kind of situation, the mirror neurons are activated by the premise, you make the audience&#8217;s imagination work and focus it on your objective. This kind of copywriting technique connects with the idea that you should seek to solve your customer&#8217;s needs. In fact, this is the basis for understanding what copywriting is and how to apply it.<\/span><\/p>\n<h2><strong>&#8220;More verbs and fewer adjectives&#8221; Formula<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A very common copywriting technique is to want to sell in the most exaggerated (and desperate) way possible. For example:<\/span><i><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">This product is WONDERFUL!<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">There&#8217;s nothing like this FANTASTIC post on copywriting techniques!<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you tell your audience through persuasive copy that your product is the best thing they are going to get in their lives, don&#8217;t you think they will want to know why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Action verbs are there to answer this question. Use them and you will see how they change the meaning of a sentence. Let&#8217;s try the last example: with this FANTASTIC post, you will LEARN what you need to KNOW about copywriting techniques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also where exclamations come in. If you want to impact the reader with your persuasive writing, constantly exclaiming is not the way to go. Only apply these signs as much as necessary, just like we do!<\/span><\/p>\n<h2><strong>\u201c3 reasons why&#8221; Formula<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;3 Reasons Why&#8221; is another copywriting technique that will help you write compelling content. Basically, you have to answer three basic questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why is your service\/product better than others?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why should I believe you?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why should I buy it now?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This trio of questions makes all copywriters strive to answer: &#8220;Why?&#8221; Therefore, you must be clear on what the added value of your brand, product, or service is.<\/span><\/p>\n<h2><strong>The 4 C&#8217;s Formula<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In marketing, it is common for methodologies to be structured four by four. Similar to the 4 P&#8217;s formula, this copywriting technique focuses on the benefits for the reader. These are the 4 C&#8217;s of copywriting:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concise\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compelling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Credible<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you can create your social media posts or copy with these 4 C&#8217;s, you&#8217;re on the right track. To do this, you must keep your writing clear, and concise and find a compelling angle from which to write with credibility that what you are promising will happen.<\/span><\/p>\n<h2><strong>The 4 U&#8217;s Formula<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Speaking of 4 P&#8217;s and 4 C&#8217;s, there is another copywriting technique with the 4 U&#8217;s. These are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Useful:<\/b><span style=\"font-weight: 400;\"> be useful to the reader.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Urgent:<\/b><span style=\"font-weight: 400;\"> provide a sense of urgency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unique:<\/b><span style=\"font-weight: 400;\"> convey the idea that the main benefit is somehow unique.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ultra-specific:<\/b><span style=\"font-weight: 400;\"> be ultra-specific with all of the above.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Looking for a way to write a great <\/span><a href=\"https:\/\/www.wikihow.tech\/Write-a-Better-Twitter-Headline\"><span style=\"font-weight: 400;\">Twitter headline<\/span><\/a><span style=\"font-weight: 400;\">? The 4 U\u2019s formula seems to be ready for social media. The elements of urgency and specificity fit well with the fast pace of social media and the limited amount of text. If you can master this copywriting strategy, you can see excellent results for your online campaigns.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, copywriting is a method that is being used more and more. Not only to sell specific products or services but also to promote or simply post on social media using copywriting techniques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the digital age demands such persuasive, up-close, direct, engaging, and humanized texts for the viewer, no matter what field they see them in.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t know how to stand out on social media? Copywriting techniques can help you get a user to take certain [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[64,46],"tags":[],"class_list":["post-2957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","category-social-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Copywriting Techniques for Creating Selling Texts<\/title>\n<meta name=\"description\" content=\"Apply best copywriting techniques to digital marketing and sell more with your texts, we&#039;ll share winning copywriting strategies with you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Copywriting Techniques for Creating Selling Texts\" \/>\n<meta property=\"og:description\" content=\"Apply best copywriting techniques to digital marketing and sell more with your texts, we&#039;ll share winning copywriting strategies with you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Design\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-26T09:48:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/08\/cckf4tshauw.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Copywriting Techniques for Creating Selling Texts","description":"Apply best copywriting techniques to digital marketing and sell more with your texts, we'll share winning copywriting strategies with you.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/","og_locale":"en_US","og_type":"article","og_title":"10 Copywriting Techniques for Creating Selling Texts","og_description":"Apply best copywriting techniques to digital marketing and sell more with your texts, we'll share winning copywriting strategies with you.","og_url":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/","og_site_name":"Web Design","article_published_time":"2022-08-26T09:48:50+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/08\/cckf4tshauw.jpg","type":"image\/jpeg"}],"author":"Mark","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mark","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/#article","isPartOf":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/"},"author":{"name":"Mark","@id":"https:\/\/www.webdesign-inspiration.com\/article\/#\/schema\/person\/2669dfa3274bec8fc2520523d51795e6"},"headline":"Copywriting Techniques: 10 Ways to Touch the Heartstrings of Your Audience","datePublished":"2022-08-26T09:48:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/"},"wordCount":1424,"commentCount":0,"image":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/08\/cckf4tshauw.jpg","articleSection":["Copywriting","Social Medias"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/","url":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/","name":"10 Copywriting Techniques for Creating Selling Texts","isPartOf":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/#primaryimage"},"image":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/08\/cckf4tshauw.jpg","datePublished":"2022-08-26T09:48:50+00:00","author":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/#\/schema\/person\/2669dfa3274bec8fc2520523d51795e6"},"description":"Apply best copywriting techniques to digital marketing and sell more with your texts, we'll share winning copywriting strategies with you.","breadcrumb":{"@id":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/#primaryimage","url":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/08\/cckf4tshauw.jpg","contentUrl":"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2022\/08\/cckf4tshauw.jpg","width":1600,"height":1067,"caption":"Laptop copywriting"},{"@type":"BreadcrumbList","@id":"https:\/\/www.webdesign-inspiration.com\/article\/copywriting-techniques-10-ways-to-touch-the-heartstrings-of-your-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webdesign-inspiration.com\/article\/"},{"@type":"ListItem","position":2,"name":"Copywriting Techniques: 10 Ways to Touch the Heartstrings of Your Audience"}]},{"@type":"WebSite","@id":"https:\/\/www.webdesign-inspiration.com\/article\/#website","url":"https:\/\/www.webdesign-inspiration.com\/article\/","name":"Web Design","description":"Helping Creative People to Be Inspired Since 2007","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webdesign-inspiration.com\/article\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.webdesign-inspiration.com\/article\/#\/schema\/person\/2669dfa3274bec8fc2520523d51795e6","name":"Mark","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e51433e1de9eb7f353d69c4045ae3a4ded603a517d9310797e4e754f49985d16?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e51433e1de9eb7f353d69c4045ae3a4ded603a517d9310797e4e754f49985d16?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e51433e1de9eb7f353d69c4045ae3a4ded603a517d9310797e4e754f49985d16?s=96&d=mm&r=g","caption":"Mark"},"url":"https:\/\/www.webdesign-inspiration.com\/article\/author\/mark\/"},false]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/wp-json\/wp\/v2\/posts\/2957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/wp-json\/wp\/v2\/comments?post=2957"}],"version-history":[{"count":2,"href":"https:\/\/www.webdesign-inspiration.com\/article\/wp-json\/wp\/v2\/posts\/2957\/revisions"}],"predecessor-version":[{"id":2962,"href":"https:\/\/www.webdesign-inspiration.com\/article\/wp-json\/wp\/v2\/posts\/2957\/revisions\/2962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/wp-json\/wp\/v2\/media\/2958"}],"wp:attachment":[{"href":"https:\/\/www.webdesign-inspiration.com\/article\/wp-json\/wp\/v2\/media?parent=2957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/wp-json\/wp\/v2\/categories?post=2957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/article\/wp-json\/wp\/v2\/tags?post=2957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}