BeTheme is one of the world\u2019s most popular and highly-rated WordPress Themes<\/a> with 268,000+ sales, a 4.83\/5 star-rating, and a well-deserved reputation for putting beneficial and effective design trends to good use.<\/p>\n Before they can create digital experiences that users will find more appealing, web designers first have to look into larger issues that can impact these experiences, both positively and negatively. Only then can consequential design trends, like the following ones for 2023, be put forth.<\/p>\n One of the leading web design priorities is to create interfaces that are so intuitive that even those who may be unfamiliar with them can confidently interact with them. Web designers can at times, however, take shortcuts that have the opposite effect and create obstacles that make accessibility more difficult.<\/p>\n This is particularly true with iconography. The meaning of some icons is indisputable; partly because of their designs, and partly because of their familiarity.<\/p>\n For example, the three icons on the BeBiker 4<\/a> website for<\/p>\n are commonplace:<\/p>\n <\/p>\n As long as the same icons are used from site to site, users have no trouble recognizing their meanings.<\/p>\n On the other hand, less frequently used icons can be tricky, as they can be misinterpreted or not understood at all. An ingenious method of avoiding problems that may be associated with using unfamiliar icons is to include hover-triggered helper text in a web design when or where it will be helpful.<\/p>\n An example of hover-triggered helper text is demonstrated on the BeJeweler 2<\/a> site:<\/p>\n In this case, helper text is useful when users hover over product icons, and even more so when they hover over variant swatches. A proper use of text will leave no room for misinterpretation and will boost user confidence in the website content going forward.<\/p>\n It takes an element of trust to build a relationship, whether it is personal or professional like a brand can have with its clients or customers.<\/p>\n In today\u2019s world, the initial touchpoint between a brand and its potential customers occurs on a website, and it is at the website where trust building needs to begin. In 2023, web designers will address this need to initiate trust building in two ways, by utilizing social proof, and by the use of trust marks.<\/p>\n There are several ways to incorporate trust builders on websites and one that appears to be particularly promising is illustrated in the BeDoctor<\/a> site in which both a page on the site and a section on the home page are dedicated to genuine customer testimonials and\/or reviews:<\/p>\n Note the three different types of content use for trust building in this example:<\/p>\n The latter type could be linked to a ratings platform like Google or Yelp.<\/p>\n A business that has just gotten started may not have a wealth of testimonials, a satisfaction rate, or an average rating to share. In this case, a use of trust marks would be the way to go.<\/p>\n A security seal could be one form of a trust mark, an example being an icon placed next to a \u201cCheckout\u201d button to assure visitors their transactions will be secure. Yet another approach is demonstrated in the as BeMarketing 2<\/a> website:<\/p>\n The asterisk next to the headline\u2019s claim is used to boost credibility and trust by expanding it down below to direct the visitor to a page that provides proof to the claim.<\/p>\n Responsive design requirements have been easier to accommodate than in years past. For one thing, web designers have come to know and understand the rules. In addition, the majority of WordPress themes are designed to be responsive.<\/p>\n As is the case with many trends, once we think there is little more to learn stagnation can set in. Responsive design websites usually provide users with good <\/em>experiences, but they could be made to be even better.<\/p>\n That\u2019s about to change in 2023 as designer will once again start paying more attention to responsive design; specifically, how to address mobile-specific obstacles that still exist.<\/p>\n See how the BeLanguage 4<\/a> pre-built website has made changes in navigation design for example:<\/p>\n Why? To better accommodate mobile users needs and habits.<\/p>\n Take the BeFurnitureStore<\/a> approach for example. Whereas the desktop display would feature a familiar multi-level header design, the account, cart, and favorite links on the top bar now appear on the sticky bottom bar.<\/p>\n Many years ago, skeuomorphism was all the rage in the web design world. This trend had a definite place in web design because most users were still on a learning curve and \u201creal world\u201d textures and depictions played an important role in helping them navigate their way around.<\/p>\n As the using communities web experience matured, skeuomorphism began to be looked upon as distracting rather than helpful and eventually fell by the wayside as a design trend.<\/p>\n Digital texturization in itself was not, and is not, a bad idea, however. It has simply become more subtle, yet strategically <\/em>important. The\u00a0 BeRenovate 5<\/a> website is an excellent example of this latest trend:<\/p>\n The rounded shapes and lines in the background accomplish a couple of important things. They soften the overall image slightly, and they make it visually more interesting. And, they do not <\/em>add clutter.<\/p>\n BeCoaching 3<\/a> is a good example of how digital texturization can be put to strategic use; in this case to draw visitors\u2019 attention to a certain area of a page:<\/p>\n The consistency in texturization of the two shapes used throughout this one-page website serve their purpose admirably. They help direct visitors\u2019 eyes to where you want them to go.<\/p>\n Different users have difference preferences in the way they ingest content online. Those who enjoy taking the time to read something will be attracted to blogs, those who would rather watch or listen tend to prefer video posts or vlogs.<\/p>\n Trying to please both user types by trying to deliver both visual and text can quickly get out of hand and make a website cluttered, difficult to navigate, and subject to slow loading speeds.<\/p>\n The home page of the BeBusiness 6<\/a> site features a full-width video section that\u2019s impossible to miss:<\/p>\n A video section doesn\u2019t have to take up half a page either. A small cutout in the hero section of BePregnancy<\/a> turns out to be a very effective way to present a video:<\/p>\n5 New Web Design Trends for 2023<\/strong><\/h2>\n
1. <\/strong>Hoverable Iconography<\/strong><\/h3>\n
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![\"bebiker-header-icons\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2023\/01\/bebiker-header-icons.png\"){kind=icon}
<\/a><\/p>\n![\"bejeweler-hoverable-icons\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2023\/01\/bejeweler-hoverable-icons.gif\"){kind=icon}
<\/a><\/p>\n2. Greater Emphasis on Social Proof <\/strong><\/h3>\n
![\"bedoctor-testimonial-section\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2023\/01\/bedoctor-testimonial-section.png\")
<\/a><\/p>\n\n
![\"bemarketing-small-print-example\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2023\/01\/bemarketing-small-print-example.png\")
<\/a><\/p>\n3. Responsive Design Trend Examples<\/strong><\/h3>\n
![\"belanguage-custom-mobile-menu-order\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2023\/01\/belanguage-custom-mobile-menu-order.jpg\")
<\/a>The page links present on a desktop display are still there, but the \u201cCall Us\u201d button has been moved to the top of the list of links, whereas on the desktop it appeared at the very end.<\/p>\n![\"befurniturestore-sticky-bottom-bar\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2023\/01\/befurniturestore-sticky-bottom-bar.jpg\")
<\/a>While the above changes may at first glance appear incremental, they do remove some of the friction and obstacles mobile users face, and should web designers choose to continue to revolutionize the mobile web experience good things are bound to happen in the years to come.<\/p>\n4. Digital Shape Texturization<\/strong><\/h3>\n
![\"berenovate-shape-textures\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2023\/01\/berenovate-shape-textures.png\")
<\/a><\/p>\n![\"becoaching-shape-textures\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2023\/01\/becoaching-shape-textures.gif\")
<\/a><\/p>\n5. Supplemental Video<\/strong><\/h3>\n
![\"bebusiness-embedded-video\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2023\/01\/bebusiness-embedded-video.jpg\")
<\/a>This video section could be used to show off testimonials, introduce or summarize content, explain a products technical features, or for any number of purposes.<\/p>\n
![\"bepregnancy-embedded-video\"](\"https:\/\/www.webdesign-inspiration.com\/article\/wp-content\/uploads\/2023\/01\/bepregnancy-embedded-video.png\")
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