If you are running a small- or medium-sized business, email marketing will be a necessity if your business is also online. Keeping your customers and potential customers engaged with your latest updates, newest offers, and announcements will keep you relevant and provide a good standing. One of the most common email marketing tools is Mailchimp.
Although once considered as a powerful and intuitive marketing companion, the stakes are low for the platform due to its questionable pricing options and usability. More and more businesses are switching to other platforms and have not looked back since. However, it’s good to look into it from a different perspective.
In this article, we’ll be focusing on the features of Mailchimp to find out if it is still the best marketing software for SMB (small and medium businesses). If you’re having second thoughts because of the backlash, this will help you decide.
Contrary to a lot of software review articles, we will start with the pricing. Running a business costs money so before you even consider investing in something, you need to see if you have the budget for it first. The pricing alone is making others raise their eyebrows and you’ll find out why.
Mailchimp offers a free plan for those who want to try the platform, which already has most of the tools that you need to start your campaigns. The only downside we can see from this free trial is that it’s limited to only 12,000 emails per month for up to 2,000 people. Meaning if you have more than 2,000 contacts and send out a ton of emails, you’re limited to what you have, and you have to start paying out.
The paid plans—which start at $10 per month—doesn’t mean unlimited sending and an infinite email list. The total cost of your subscription is entirely dependent on how many subscribers you have and how many emails you send in a month.
UI (User Interface)
For startup businesses who can’t fuss around with complex marketing tools yet, Mailchimp will be your best tool. The user interface is clean, simple, and minimalistic with colors that are pleasing to the eyes. All of your tools are easy to see and just a click away. The buttons and text are spaced out and easy to recognize.
The moment you log into your account, the dashboard will be the first thing that you’ll see. It includes your recent metrics from your audience growth to your recent campaign statistics. You’ll also be able to access your recent activity here.
There are no complicated settings and configurations for you to meddle with, as everything is almost straightforward. This will become a downgrade as your business progresses and you start to require more features and metrics. But for small- to medium-sized businesses, Mailchimp is a great marketing software to start with.
The features of Mailchimp are enough for those who want to keep their subscribers fully engaged. Once you start a campaign, you immediately have the option to choose what type: regular email, A/B testing, plain text email, or a Facebook Ad. In addition to that, you can also create a landing page using this software, which is a great feature to use for online stores.
If you choose the regular email, you’ll be greeted with a variety of design templates and themes to pick from. There are simple and clean email templates, to catalog styles, and even sale promotions and offers. There’s a template for your every need.
You can be personal to your subscribers and set up an automated response email when they sign up to your email list. You can also set up birthday gifts like discount coupons and a freebie along with a purchase.
The features vary depending on the line of business. But so far, almost everyone needs these essential features in their email marketing platform. The next point is more for eCommerce sellers and digital service providers.
One of the crucial parts of every email marketing tool is the editor. How it designs and presents your email will determine whether your subscribers will want to be updated with your business or not.
With that, you have to be sure your emails stay professional, presentable, and personal at the same time. Mailchimp’s email editor has most of the tools you need to customize and personalize every email you send. Choose a custom section to include then start designing it to your liking. The editor features different fonts, effects, and styles to make your email worth reading.
If you run an eCommerce store, you can also create personalized product recommendations based on your customer’s recent purchase history. Speaking of recent purchases, there’s a setting where you can send out an email asking for their feedback after a purchase. If they abandon a shopping cart, Mailchimp will help you give them a little nudge with via a reminder email.
The Final Verdict
Amidst all of the points mentioned above, overall, Mailchimp is just another email marketing tool for those who want it. Although, yes, it is not for everyone; especially for those who have been sending out campaigns for a while now. Mailchimp is still a really good and useful email campaign platform for small and medium businesses, but it’s not the best.
Mailchimp has all of the basic features and customization abilities every marketing campaign has to offer. With the different types of campaigns available, a wide variety of themes and templates, and the customizable features for each element, the software is not as bad for those who want to start their email marketing campaign and grow their email list.
Sure, the plans are a little wonky and there’s not much to work with at the moment; but it does the job if you need a reliable and easy-to-use email platform. As your business grows, you’ll require bigger and better tools that are built for the enterprise level, but for now, Mailchimp will not fail you.