{"id":17459,"date":"2023-10-19T16:51:48","date_gmt":"2023-10-19T16:51:48","guid":{"rendered":"https:\/\/www.webdesign-inspiration.com\/blog?p=17459"},"modified":"2023-10-19T16:51:49","modified_gmt":"2023-10-19T16:51:49","slug":"cheapest-pay-per-click-advertising","status":"publish","type":"post","link":"https:\/\/www.webdesign-inspiration.com\/blog\/cheapest-pay-per-click-advertising","title":{"rendered":"Cheapest Pay-Per-Click Advertising"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">PPC (Pay-Per-Click) is one of the best digital marketing strategies for businesses to drive targeted traffic and generate leads. It allows you to bid on specific keywords, relevant to the product or services your business offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your targeted customers search for any of those keywords on search engines, a PPC ad has the chance to appear at the top or bottom of the SERP (Search Engine Page Result). If a user clicks on that ad, you\u2019ll need to pay a fee against it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This marketing strategy allows you to connect your target audience with your product\/services to increase your sales. But what\u2019s the cheapest pay-per-click advertising platform out there? Read on to find the best option.<\/span><\/p>\n<h2><b>Factors to Consider While Choosing a Pay-Per-Click Advertising Platform<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The following are some of the most important factors that you should consider while opting for a PPC advertising platform.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevance to Target Audience:<\/b><span style=\"font-weight: 400;\"> Ensure that the platform you\u2019re considering aligns with the demographics and interests of your target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Suitability of Ad Formats:<\/b><span style=\"font-weight: 400;\"> Different platforms offer different ad formats, such as text ads or display ads. You need to choose the one that best suits your campaign goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad Placement Options:<\/b><span style=\"font-weight: 400;\"> Evaluate the available ad placements on each platform and determine which ones are most likely to generate high-quality traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Tracking Capabilities:<\/b><span style=\"font-weight: 400;\"> Look for a platform that provides high-quality conversion tracking tools so that you can measure the effectiveness of your campaigns.<\/span><\/li>\n<\/ul>\n<h2><b>Cheapest Pay-Per-Click Advertising Options to Choose From<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s our list of the cheapest PPC advertising platforms available in the market.<\/span><\/p>\n<h3><a href=\"https:\/\/ads.google.com\/home\/\"><b>Google Ads<\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17460\" src=\"https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Google-Ads-1300x867.jpg\" alt=\"\" width=\"1300\" height=\"867\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17460\" src=\"https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Google-Ads-1300x867.jpg\" alt=\"\" width=\"1300\" height=\"867\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads is the most commonly used Ad platform because of two major reasons. First, it\u2019s offered by Google, the company that runs the<\/span><a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/#:~:text=Google%20had%20a%20share%20of%20around%2085.53%20percent.\"> <span style=\"font-weight: 400;\">most popular search engine<\/span><\/a><span style=\"font-weight: 400;\">. Additionally, it\u2019s a part of the GDN (Google Display Network) that has a very large number of websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to<\/span><a href=\"https:\/\/services.google.com\/fh\/files\/misc\/creative_best_practices_guide.pdf\"> <span style=\"font-weight: 400;\">recent statistics<\/span><\/a><span style=\"font-weight: 400;\">, Google Display Ads appear on more than 650,000 apps and over 3 million websites. It means that this platform has the potential to display your ads, wherever your target audience is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Image by <\/span><a href=\"https:\/\/www.freepik.com\/free-photo\/loei-thailand-may-10-2017-hand-holding-samsung-s8-with-mobile-application-google-screen_1254945.htm#query=google%20adwords&amp;position=20&amp;from_view=search&amp;track=ais\"><span style=\"font-weight: 400;\">jannoon028 on Freepik<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Some of the main features of this platform include adjusting bids on a micro level, testing different bidding strategies, improving the quality score of your bids, monitoring your search impression share, and conducting remarketing.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supported Ad Formats:<\/b><span style=\"font-weight: 400;\"> Videos, images, text, and responsive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Placement:<\/b><span style=\"font-weight: 400;\"> Google SERPs, YouTube, mobile apps, Google Shopping, web placements on the GDN<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost: <\/b><span style=\"font-weight: 400;\">Google Ads uses the CPC (Cost Per Click) model and the price is calculated based on ad quality and competition. It\u2019s also possible to pay on the basis of cost per 1,000 impressions.<\/span><\/li>\n<\/ul>\n<p><b>Important Note: <\/b><span style=\"font-weight: 400;\">Although Google ads might be a bit more expensive than some third-party ad platforms, the benefits and features it brings to the table make it the best value for money.<\/span><\/p>\n<h3><a href=\"https:\/\/ads.microsoft.com\/?n1pq=0e10653c-b206-4228-b231-f37308620da5&amp;fdmkt=en-pk&amp;fdiso=pk&amp;fdtz=5\"><b>Microsoft Advertising<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">The second most popular search engine after Google is Bing, which is handled by Microsoft. It\u2019s also a powerful tool that allows you to advertise your products\/services on the Bing search engine, as well as Microsoft&#8217;s partner networks, including AOL and Yahoo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, it\u2019s the only platform out there, other than LinkedIn (discussed below) that you can use for LinkedIn profile targeting. This feature makes it an excellent option for B2B companies.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17541\" src=\"https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-Advertising-1300x484.jpg\" alt=\"\" width=\"1300\" height=\"484\" srcset=\"https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-Advertising-1300x484.jpg 1300w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-Advertising-768x286.jpg 768w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Microsoft-Advertising.jpg 1471w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another excellent feature of Microsoft Advertising is that it allows you to import your ad campaigns directly from Google ads. It can save you a whole lot of time, as you won\u2019t need to manually replicate your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other notable features of this platform include advertising locally and globally, measuring campaign performance in real-time with reports, evaluating keyword and ad performance, and tracking your budget and spending.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supported Ad Formats:<\/b><span style=\"font-weight: 400;\"> Text, app install, dynamic search, multimedia, and responsive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Placement:<\/b><span style=\"font-weight: 400;\"> Bing, Microsoft Audience Network, Edge browser, Outlook.com, and LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost: <\/b><span style=\"font-weight: 400;\">Microsoft Advertising also uses the CPC pricing model and the cost is calculated based on ad quality and competition. But considering its features and results, it makes for an affordable platform.<\/span><\/li>\n<\/ul>\n<h3><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ads\"><b>LinkedIn Ads<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn is the best ad platform for B2B marketers because of the nature of this network. It\u2019s known as a professional networking platform that allows you to connect with business leaders and C-level executives.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17549\" src=\"https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/LinkedIn-Ads-1300x866.jpg\" alt=\"\" width=\"1300\" height=\"866\" srcset=\"https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/LinkedIn-Ads-1300x866.jpg 1300w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/LinkedIn-Ads-600x400.jpg 600w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/LinkedIn-Ads-768x512.jpg 768w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/LinkedIn-Ads-1536x1023.jpg 1536w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/LinkedIn-Ads.jpg 1600w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">According to recent statistics, about<\/span><a href=\"https:\/\/about.linkedin.com\/#:~:text=About%20LinkedIn&amp;text=930%20million%20members%20in%20more,member%20of%20the%20global%20workforce.\"> <span style=\"font-weight: 400;\">930 million professionals<\/span><\/a><span style=\"font-weight: 400;\"> from more than 200 countries use this platform. You can target these individuals based on your own professional criteria, such as company type, seniority, job title, industry, location, and more, through LinkedIn Ads.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supported Ad Formats:<\/b><span style=\"font-weight: 400;\"> Text, images, and video ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Placement:<\/b><span style=\"font-weight: 400;\"> LinkedIn platform, mobile apps, LinkedIn Audience Network, and ad exchanges<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost: <\/b><span style=\"font-weight: 400;\">LinkedIn uses the CPC model to calculate the price of each ad in real time based on the ad relevance and competition. It also offers cost-per-impressions and cost-per-send models.<\/span><\/li>\n<\/ul>\n<h3><a href=\"https:\/\/www.facebook.com\/business\/tools\/meta-business-suite\"><b>Meta for Business (Facebook Ads)<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Meta for Business is yet another affordable advertising platform for businesses and digital marketers. What makes this tool an excellent choice is that it primarily targets Facebook, a social media platform with<\/span><a href=\"https:\/\/thesocialshepherd.com\/blog\/facebook-statistics#:~:text=There%20are%202.95%20Billion%20Monthly,they%20had%202.91%20billion%20users.\"> <span style=\"font-weight: 400;\">2.95 billion active monthly users<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17557\" src=\"https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Meta-for-Business-Facebook-Ads-1300x867.jpg\" alt=\"\" width=\"1300\" height=\"867\" srcset=\"https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Meta-for-Business-Facebook-Ads-1300x867.jpg 1300w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Meta-for-Business-Facebook-Ads-600x400.jpg 600w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Meta-for-Business-Facebook-Ads-768x512.jpg 768w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Meta-for-Business-Facebook-Ads-1536x1024.jpg 1536w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Meta-for-Business-Facebook-Ads.jpg 1600w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The ad platform allows you to target the right audience using different options such as location, age, gender, behaviors, interests, etc. It also supports retargeting using the information collected from user activities on Facebook.<\/span><\/p>\n<p><b>Supported Ad Formats:<\/b><span style=\"font-weight: 400;\"> Images, videos, slideshows, carousel, and canvas<\/span><\/p>\n<p><b>Placement:<\/b><span style=\"font-weight: 400;\"> Facebook, Instagram, Facebook Messenger, and Facebook Audience Network<\/span><\/p>\n<p><b>Cost: <\/b><span style=\"font-weight: 400;\">Facebook ads pricing works like an auction, where ads compete based on their bids and performance to get shown to people.<\/span><\/p>\n<h3><a href=\"https:\/\/ads.twitter.com\/onboarding\/18ce55mh8f4\/welcome\"><b>Twitter Ads<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">If your brand\u2019s target audience resides on Twitter, you can utilize the power of Twitter ads. While it doesn\u2019t allow you to display your ads on any place other than Twitter, it can still be very useful as there are over<\/span><a href=\"https:\/\/www.demandsage.com\/twitter-statistics\/#:~:text=Twitter%20has%20around%20450%20million,daily%20active%20users%20(mDAU).\"> <span style=\"font-weight: 400;\">450 million active monthly users<\/span><\/a><span style=\"font-weight: 400;\"> on this platform.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17565\" src=\"https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Twitter-Ads-1300x866.jpg\" alt=\"\" width=\"1300\" height=\"866\" srcset=\"https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Twitter-Ads-1300x866.jpg 1300w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Twitter-Ads-600x400.jpg 600w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Twitter-Ads-768x512.jpg 768w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Twitter-Ads-1536x1023.jpg 1536w, https:\/\/www.webdesign-inspiration.com\/blog\/wp-content\/uploads\/2023\/09\/Twitter-Ads.jpg 1600w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supported Ad Formats:<\/b><span style=\"font-weight: 400;\"> Promoted trends, promoted accounts, and promoted tweets containing, text, videos, images, and GIFs,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Placement:<\/b><span style=\"font-weight: 400;\"> Twitter web and mobile app<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost: <\/b><span style=\"font-weight: 400;\">The cost of promoted accounts and promoted tweets is calculated based on the CPC model. Whereas, the price of promoted trends is calculated in real-time by Twitter sales representatives.<\/span><\/li>\n<\/ul>\n<h2><b>Final Words<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">These are the best ad platforms out there that also make for the most affordable ones because of their advanced features and large user bases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that you first define your business\u2019s needs and then start looking for the advertising tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019ll allow you to choose the best option that suits all your unique needs the best.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PPC (Pay-Per-Click) is one of the best digital marketing strategies for businesses to drive targeted traffic and generate leads. It [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[420,127],"tags":[],"class_list":["post-17459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","category-search-engine-optimization"],"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/www.webdesign-inspiration.com\/blog\/wp-json\/wp\/v2\/posts\/17459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webdesign-inspiration.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webdesign-inspiration.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/blog\/wp-json\/wp\/v2\/comments?post=17459"}],"version-history":[{"count":3,"href":"https:\/\/www.webdesign-inspiration.com\/blog\/wp-json\/wp\/v2\/posts\/17459\/revisions"}],"predecessor-version":[{"id":18487,"href":"https:\/\/www.webdesign-inspiration.com\/blog\/wp-json\/wp\/v2\/posts\/17459\/revisions\/18487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/blog\/wp-json\/wp\/v2\/media\/17573"}],"wp:attachment":[{"href":"https:\/\/www.webdesign-inspiration.com\/blog\/wp-json\/wp\/v2\/media?parent=17459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/blog\/wp-json\/wp\/v2\/categories?post=17459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webdesign-inspiration.com\/blog\/wp-json\/wp\/v2\/tags?post=17459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}