The header on your website is one of the first things that any visitor will see, which means it\u2019s your chance to create a great first impression. The best website headers allow users to find what they\u2019re looking for quickly and easily. How can you create an awesome website header that guides every customer to the information they need? Here are our best tips for designing your website.<\/p>\n
When someone visits your site, what are they typically there to accomplish? You should think carefully about the most critical pieces of your website and how you can organize them into a single header. For example, an HVAC company might have a button in the header that reads \u201cSchedule an Appointment\u201d so that people with a broken air conditioner can rapidly get help. An eCommerce store header could have a quick link to the customer\u2019s shopping cart.<\/p>\n
Website headers can incorporate a variety of features and buttons, including:<\/p>\n
While there might be many things that you want to pack into your website header, you should ensure that it does not look too cluttered. Choose fonts that are easy to read on desktop computers and mobile devices. Place adequate spacing between each icon or link so that it\u2019s easy to click on the right thing when navigating.<\/p>\n
Many website visitors grow frustrated when they need to scroll back up to the top of the page to navigate elsewhere. Sticky headers solve the scrolling problem, as they will follow your customer down the page. Sticky headers are effective on both desktop and mobile websites, and they play a critical role on eCommerce sites to drive purchases.<\/p>\n
Many designers think of the call to action as the message placed at the bottom of a web page or blog. However, the website header should also incorporate a call to action. Why are you creating the website? What action do you want the visitor to take?<\/p>\n
For a promotional website advertising an event, the call to action could be a button to purchase tickets. If you are creating an eCommerce website, the call to action might feature a current sale or a free shipping deal that encourages the visitor to make a purchase now. Work with your team to determine the goal of your website. Remember that you can update the header in the future to reflect upcoming campaigns.<\/p>\n
A traditional website header is appropriate in most situations, but on a photography portfolio or other image-heavy website, an expandable menu is better. These menus require the visitor to click on a specific expansion icon to show the full range of menu options.<\/p>\n
Expandable menus are effective for optimizing websites on mobile devices, but they are growing in popularity for traditional websites. Your expandable menu can contain all of the information you would place in the header, but it will be nested to the side instead of appearing at the very top.<\/p>\n
An awesome website header is only effective if it contains accurate information. Anything from changes to your phone number to changes to the amount users need to spend for free shipping should be updated immediately. When you have wrong information displayed in the header, it can frustrate the customer and lead to a lost sale.<\/p>\n
Working with a web design professional will keep your website header up to date and ensure that it captures all of the essential information about your business.<\/p>\n","protected":false},"excerpt":{"rendered":"
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