{"id":6876,"date":"2022-08-22T01:04:00","date_gmt":"2022-08-22T01:04:00","guid":{"rendered":"https:\/\/www.webdesign-inspiration.com\/blog?p=6876"},"modified":"2022-08-25T03:26:20","modified_gmt":"2022-08-25T03:26:20","slug":"omnisend-vs-klaviyo-email-marketing-platforms-compared","status":"publish","type":"post","link":"https:\/\/www.webdesign-inspiration.com\/blog\/omnisend-vs-klaviyo-email-marketing-platforms-compared","title":{"rendered":"Omnisend vs Klaviyo: Email marketing platforms compared"},"content":{"rendered":"

For ecommerce brands, email marketing platforms are the backbone of success.<\/p>\n

However, picking the wrong one could prevent your brand from scaling correctly.<\/p>\n

You\u2019ll want to pick the best of the best to get the job done. This includes platforms like Omnisend<\/a> and Klaviyo<\/a>, two industry giants that support thousands of businesses around the world.<\/p>\n

Both Omnisend and Klaviyo have avid supporters. They both offer direct integrations with main ecommerce platforms, advanced automations and email building features, and native analytics that identify trends and drive sales.<\/p>\n

But which will be best for your ecommerce business?<\/p>\n

Let\u2019s dive into the details of both platforms by comparing their most critical features.<\/p>\n

Pricing<\/h2>\n

The dollar amount of an email marketing platform isn’t always a make-or-break factor. However, picking a platform within your price range will keep your expenses low and your budget open to new opportunities.<\/p>\n

The prices between Omnisend are Klaviyo are fairly similar.<\/p>\n

Omnisend offers three tiers:<\/p>\n

    \n
  1. Free plan: <\/strong>$0 per month for 250 contacts, 500 emails per month, and up to 60 SMS.<\/li>\n
  2. Standard plan: <\/strong>$16 per month for 500+ contacts, 6,000 emails per month, and 60+ SMS.<\/li>\n
  3. Pro plan: <\/strong>$59 per month for 500+ contacts, unlimited emails per month, and up to 3,933 SMS per month.<\/li>\n<\/ol>\n

    Klaviyo also offers three tiers with similar email and SMS limits:<\/p>\n

      \n
    1. Free plan: <\/strong>$0 per month for 250 contacts, 500 monthly emails, and 150 free monthly SMS and MMS credits.<\/li>\n
    2. Email plan: <\/strong>$20 per month for 500 contacts, 5,000 monthly emails, and 150 free monthly SMS and MMS credits.<\/li>\n
    3. Email & SMS plan: <\/strong>$35 per month for 500 contacts, 5,000 monthly emails, and 1,250 free monthly SMS and MMS credits.<\/li>\n<\/ol>\n

      For both platforms, the price you pay depends on the number of contacts you have. You can see the full list of pricing comparisons between Klaviyo and Omnisend here:<\/p>\n\n\n\n\n\n\n\n
      Contact size<\/strong><\/td>\nKlaviyo<\/strong><\/p>\n

      Email<\/strong><\/td>\n

      		Omnisend<\/strong><\/p>\n

      Standard<\/strong><\/td>\n

      		Klaviyo<\/strong><\/p>\n

      Email and SMS<\/strong><\/td>\n

      		Omnisend<\/strong><\/p>\n

      Pro<\/strong><\/td>\n<\/tr>\n

      1,000<\/td>\n$45<\/p>\n

      15,000 emails<\/em><\/p>\n

      150 free SMS<\/em><\/td>\n

      		$20<\/p>\n

      12,000 emails<\/em><\/p>\n

      60 free SMS<\/em><\/td>\n

      		$60<\/p>\n

      15,000 emails<\/em><\/p>\n

      1,250 SMS<\/em><\/td>\n

      		$59<\/p>\n

      Unlimited email<\/em><\/p>\n

      3,900 SMS<\/em><\/td>\n<\/tr>\n

      10,000<\/td>\n$175<\/p>\n

      105,000 emails<\/em><\/p>\n

      150 free SMS<\/em><\/td>\n

      		$115<\/p>\n

      120,000 emails<\/em><\/p>\n

      60 free SMS<\/em><\/td>\n

      		$265<\/p>\n

      105,000 emails<\/em><\/p>\n

      10,000 SMS<\/em><\/td>\n

      		$150<\/p>\n

      Unlimited email<\/em><\/p>\n

      10,000 SMS<\/em><\/td>\n<\/tr>\n

      50,000<\/td>\n$790<\/p>\n

      550,000 emails<\/em><\/p>\n

      150 free SMS<\/em><\/td>\n

      		$330<\/p>\n

      600,000 emails<\/em><\/p>\n

      60 free SMS<\/em><\/td>\n

      		$1,150<\/p>\n

      550,000 emails<\/em><\/p>\n

      40,000 SMS<\/em><\/td>\n

      		$650<\/p>\n

      Unlimited email<\/em><\/p>\n

      43,000 SMS<\/em><\/td>\n<\/tr>\n

      100,000<\/td>\n$1,440<\/p>\n

      1,050,000 emails<\/em><\/p>\n

      150 free SMS<\/em><\/td>\n

      		$720<\/p>\n

      1,200,000 emails<\/em><\/p>\n

      60 free SMS<\/em><\/td>\n

      		$2,115<\/p>\n

      1,050,000 emails<\/em><\/p>\n

      75,000 SMS<\/em><\/td>\n

      		$1,150<\/p>\n

      Unlimited email<\/em><\/p>\n

      76,000 SMS<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Keep in mind that Klaviyo has announced price hikes<\/a> that will take effect later this year.
      \n

      \n\n
      <\/i> VERIFIED September 2026<\/div>\n\n\t\t\t\t
      \n\t\t\t\t

      Free up too 500 emails\/month<\/h3>\n\t\t\t\t

      Click here to get this special offer \ud83d\udc47<\/p>\n\n\t\t\t\tCheck Omnisend Pricing<\/a>\n\t\t\t\t<\/center>\n\t\t\t\t<\/div><\/p>\n

      Email builder<\/h2>\n

      Your marketing platform of choice should make email creation the easiest part of your day.<\/p>\n

      Both Klaviyo and Omnisend have email tools that are easy to use and simple to customize. They both provide drag-and-drop building as well, which lets you create emails using without needing to use code or time-consuming research.<\/p>\n

      Klaviyo\u2019s email builder tools let you customize text fields, display columns, CTA buttons, and tables and images. You can also add projects from your store straight into the email builder, which will save you hours during the initial campaign creation process.<\/p>\n

      \"Omnisend\"<\/p>\n

      Omnisend provides similar customization support, including instant product imports for your email campaigns. There are also several ecommerce-specific customizations that are not available in Klaviyo, including the creation of gamified scratch cards, gift boxes, and unique discount codes.<\/p>\n

      \"Omnisend<\/p>\n

      You can compare the specific email building features of Klaviyo and Omnisend below:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
      Email Builder Features<\/strong><\/td>\nOmnisend<\/strong><\/td>\nKlaviyo<\/strong><\/td>\n<\/tr>\n
      Drag and Drop Builder<\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
      Email templates<\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
      Mobile responsive<\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
      A\/B Testing<\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
      Savable content blocks<\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
      Product recommendations<\/td>\nYes<\/td>\nFor certain categories<\/td>\n<\/tr>\n
      Discount codes<\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
      Gamification<\/td>\nYes<\/td>\nNo<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Gamification is the biggest difference between Klaviyo and Omnisend.<\/p>\n

      Omnisend\u2019s features may entice readers to browse or buy your products with a playful twist. In contrast, Klaviyo does not offer gamification options at all.<\/p>\n

      List building<\/h2>\n

      The best email list builders allow you to capitalize on qualified web traffic while still curating your subscriber list to a performant ROI.<\/p>\n

      Similar to many of the categories here, both Omnisend and Klaviyo offer a multitude of robust list building tools.<\/p>\n

      Klaviyo offers targeted popups that can be set to appear on specific pages or to specific audiences. These can be customized to your preferences and monitored in separate campaign results under the analytics suite.<\/p>\n

      \"Klaviyo\"<\/p>\n

      Targeted popups are also provided by Omnisend. Unlike Klaviyo, the platform also offers additional list building features that are targeted to a visitors\u2019 search intent. These include gamified discounts or even free shipping forms, both of which can be set to appear after a specific amount of time has passed.<\/p>\n

      \"Omnisend\"<\/p>\n

      Other list building tools offered by Omnisend include:<\/p>\n