What are you planning on using your portfolio website for? Many businesses and service providers use their portfolio website as their site for their entire business. Others use their portfolio website effectively as a âlive resumeâ of their work. Instead of filling a LinkedIn profile with your achievements or writing a long job application, why not simply send people to a website where they can see what youâre about?
No matter how youâre using a portfolio website design, you need to ensure that it does a great job of showing off your skills at whatever it is you do.
What is the purpose of a portfolio? To highlight your skills. As such, you should choose a portfolio website design that gives you the best opportunity to highlight what you do, no matter whether youâre a web designer, an architect, or a landscape gardener!
Many service providersâ websites do a great job of talking about what they can do, but donât show anyone examples of their work! Choosing a portfolio website design is your opportunity to put yourself in front of all those websites and really stand out from the crowd.
Itâs equally as important that you choose the format that best highlights your portfolio.
This really depends on what it is youâre looking to showcase. However, one approach that works well is that of using a tile layout to get as many examples as possible onto a page, and then having clickable elements so people can look closer at what you can do.
Another great way to highlight your skills is to use your portfolio as a case study section. As well as highlighting your portfolio, choose a format that allows you to add some written content explaining what the impact of your work was. This might be anything from a successful building project to increased web traffic or a delighted couple on their wedding day, depending on what you do.
There isnât really a right color scheme for a portfolio website. Instead, you should stick to colors that represent your brand or help you to convey and provoke a specific emotion.
Above all, you should choose a color scheme that helps your portfolio to stand out. For example, if youâre an architect, you might be tempted to make your website background an image of a blueprint. Yet, if youâre going to have tiles of blueprints on your layouts, the colors will clash!
Opt for eye-friendly contrasts that people will enjoy looking at.
This is a crucial consideration. If youâre using your portfolio website design for business purposes, you should ensure it makes it obvious how you want people to contact you or the next steps you want them to take.
Showing off your portfolio isnât great for attracting new business if people canât get in touch with you!
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