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When it comes to web design, you have many tools at your disposal to help you build a website that's both engaging and will deliver a high number of conversions. Sometimes, building a successful website means taking a chance with your design, and doing something that you might not have already thought about or that would be considered traditional or conventional.
Video background website designs would definitely fall into this category, allowing to you utilize a strong, central element and feature in your design, while also incorporating other features to create an exceptional user experience, all while helping people understand what your business does. If you get a video background website design right, you’ll create an attractive and engaging website while demanding users focus what your video is telling them about your business.
What is video background website design and why would I want to use it?
The concept behind video background website design is simple. Instead of having a traditional static background for your website, you incorporate a video into your website background. How you make this work for your business is up to you. You might decide to have a different video on every page that highlights a different feature of your product. Alternatively, you might have a video that shows your product in use. If you sell automobiles, for example, then dashcam footage of one of your cars being driven across an attractive landscape is a wonderful way of making people engage with your product and website from the moment they land on your website.
In recent years, increasing numbers of brands have started to use video backgrounds. Having such a feature is still enough to make a website stand out as being something different while also being a great way to drive conversions and get people interested in you.
What is the best way to use video background website designs?
Using video background website designs isn’t as simple as just putting your video in your website background and waiting for success. However, the simpler you keep your use of these designs, the more likely you are to create an engaging website that your visitors love.
When it comes to using video, opt for something relatively short, at most 20 to 30 seconds long. This way, you minimize the chances of your audience getting bored but have enough time to highlight the benefits and features of your product, too.
What else do I need to consider when using video background design?
The main question to answer is whether you’re planning to utilize a video background across your website as a whole or will use it only on your homepage or across key pages of your site. Whichever method you choose, you’ll also need to think about how you use navigation and other design colors alongside your use of video.
Another key consideration is how you’ll use written text on your site. You’ll need to choose text that doesn’t clash with your video and make sure you don’t put too much text and dilute the impact of using a video background website design.