Landing pages can give your business a new life. Targeted for your audience, containing the right keywords, providing amazing content about you, such a page can drive thousands of people 100% interested in your products.
But you should make it SEO-friendly first. Even top-notch content won’t catch many people if they aren’t targeted or if you don’t have proper KWs in the text. The URL makes a difference as well, among all other things.
We’ll quickly run over everything you need to do to achieve the best landing page SEO optimization and drive lots of traffic to the main website.
Find an Opportunity to Use a Custom URL
Find services that will allow you to have a standalone URL without any additions. If you choose between ‘yourcompany.com/landingpage’ and ‘yourcompany.hostname.com/landingpage’, always go for the first one. Such a link doesn’t seem spammy or temporary and helps build trust with your service early on.
Both for landing page SEO and users that will find the page, such placement will be perfect.
Actually, if you have landings on your own domain, that’s even better and will help increase website traffic due to the authority your site already has.
Keyword Research and Placement Are Essential for SEO Landing Page
The choice of a focus keyword and supporting phrases is crucial. Our best tip is to go for long-tail keywords that combine who you are, what you do, where you do it.
Here are some examples:
- You’re a florist;
- You’re based in NYC;
- You’re specialized in wedding decor.
Keywords like ‘New York wedding florist’ or ‘wedding flower decor New York City’ will suit well.
Then, use digital tools (even Google Search will help) to find out whether the keyword is present and what competitiveness it has. Aim for low to middle, as you may rank high for those keywords faster.
Also, the location of every keyword matters. Make sure you include them in:
- Meta title and description;
- H1 title;
- H2, H3, etc. headings;
- The first paragraph of the page;
- Throughout the text;
- Media file names and alt-tags.
Build Links to the Page to Rank Higher and Attract More Visitors
Choose relevant dofollow links to promote your landing page. Building links is one of the best off-page SEO practices for all websites. How to do it:
- Write unique, creative content that may be valuable to other websites;
- Encourage readers to share the link;
- Hire specialized services to build backlinks for lead generation and other purposes;
- Cooperate with influential figures in your industry;
- Reach out to relevant websites with an offer;
- Consider guest posting for other bloggers.
Why is this strategy important?
Backlinks are like reviews when you’re looking for a reliable service or a recommendation letter when you’re applying for a new job. Search engines see that a credible source mentioned you, which means that your site is worth a higher ranking as well.
Build inbound links gradually. If 100 new mentions appear overnight, this means you’re either a spammer or was mentioned on the Late Night Show.
Make User Experience Your Priority
UX is very important for landing pages and SEO. You may have the best backlinks and keywords, but if the page can’t be easily viewed, all of that won’t matter. By user experience, we mean:
- The loading speed.
Almost 50% of Internet users expect a page to load in 2 seconds. So, they are most likely to leave if their expectations aren’t met. Kissmetrics reports that 40% will leave if the site loads for over 3 seconds. So, use lighter design elements, shrinking media files, or opting for a faster host.
- Responsive design.
In 2021, all SEO is mobile SEO. If your website is optimized for viewing on smartphones, you’re good to go. But if there are difficulties, this is one of the first problems to solve.
Customer support, overall design, and more elements are considered a part of the user experience. Make sure it’s worth the attention and time of your target audience.
Bonus: Consider Not Deleting Landings When They Are Not in Use
An interesting tactic is not to remove the pages after the campaign is over, especially if you have an annual event like a Christmas Sale. Why lose all the authority and inbound links you got from those credible websites if you can use it to grab more attention with it next year?
If someone finds it in summer, it’s fine, they will just leave the page. But next year, you can change the content to a more relevant one, refresh the design and change the number of the year, getting a brand-new landing page that already has a great reputation and a high Google ranking.
Several mentions that the page has been renewed, and you’ll have everyone rushing to it to find out what’s new for Christmas.
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and SEO. He also loves traveling and speaks Spanish, French, German and English.