Technological advancement has changed how businesses interact and engage with their target audiences over the last few years. Gone are the days when you were constrained by physical location to target the local market. Nowadays, you can easily reach out to a wide customer base, regardless of their location. Businesses have been using websites and social media platforms to have a strong online presence.
Although social media and sites may both help improve your online presence, the latter may have a bigger impact than you think. Having a website shows that you’re professional and trustworthy. Also, the customers will use the site to learn more about your business, goods, and services offered, and purchase or read your blogs, improving the chances of customer retention.
However, developing an accessible site is time-consuming, expensive, and challenging, especially when you don’t have the necessary know-how. Failure to develop a reliable and accessible site may affect the user experience, leading to a lower return on investment (RoI). Over the years, there has been the introduction of many site builders you can choose from. However, most of these site builders require you to have specialized skills and know-how, making them unfavorable for beginner business owners. For this reason, there was a need to introduce a more accessible site builder. Thus, enter Squarespace.
The following is a quick rundown of what you need to know about Squarespace. To begin with, keep reading, and you’ll learn what Squarespace is, the opportunities it can offer to your business, the challenges you might encounter, and more.
What Is Squarespace?
In simple terms, Squarespace is a site builder designed to help creatives develop and own accessible sites in just a handful of super-easy steps. Unlike other site builders, when using Squarespace, you don’t need coding knowledge. With just a few steps, you’ll end up with an incredible site with features, such as built-in eCommerce tools, a domain name, SSL protection, and more.
To begin your site creation, create an account and choose a template for your website. Then, edit the template to ensure it meets your needs and expectations. In Squarespace, there are many design options you can choose from, ensuring your site stands out and leading to improved customer flow and retention.
Although Squarespace has simplified the process of creating and developing incredible sites, it’s important to consider its accessibility. Ensuring your site follows the widely accepted accessibility standards and regulations is vital when developing it using Squarespace. However, it’s your responsibility to ensure your site becomes Squarespace ADA compliance when using this site builder. Conduct extensive research to identify the rules and regulations surrounding web accessibility. It will save you from accessibility lawsuits, which could affect your public image and revenue margin.
What Are The Opportunities And Challenges In Squarespace Accessibility?
Squarespace accessibility has offered the following opportunities and challenges you might experience when developing your site using Squarespace:
Improved Customer Experience
Your site accessibility will play a great role in influencing the customer experience. If the site complies with the set regulations and standards, it’ll be easier for most people to navigate and use your site, regardless of their physical situation. A satisfied customer is more likely to purchase from your brand again, increasing your profit margin. Also, they might recommend your business to their friends and family, increasing your customer reach.
Developing an inaccessible site may affect the experience of your visitors. And the user might be challenged to maneuver your sites, forcing them to visit your rivals and reducing customer flow.
It is another opportunity for Squarespace accessibility. Your marketing strategy will play a huge role in improving your upper hand in this competitive marketplace. Using traditional methods to market may increase your chances of making an error, affecting the efficiency of your marketing effort. It will affect your reputation and may lead to lowered cash flow.
On the other hand, Squarespace makes it easier to automate your marketing efforts. With this site builder, you can easily add email marketing and other advanced marketing solutions, improving its efficiency. With the rise of cloud computing, your team members can access important information about your marketing strategy, regardless of the location. It increases collaboration and teamwork, leading to improved sales and revenue.
Events such as pandemics have changed how team members work over the last few years. Gone are the days when a team member had to be physically available to achieve business goals and objectives. Nowadays, team members can collaborate and work regardless of their physical location.
As mentioned above, Squarespace may include cloud computing and other advanced solutions to make it easier for team members to access important business information whenever needed. However, confirming whether your site is mobile-friendly and accessible to all users is necessary to avoid inconveniences.
Squarespace doesn’t have a free plan. Instead, it gives you a 14-day free trial. The amount of money you’ll pay will depend on the type of plan and subscription you choose. The type of subscription is categorized into two sections. If you choose to pay your subscription annually, it’ll be cheaper than paying monthly. It can be a challenge, especially when you always settle all your bills monthly.
There are four types of plans you can choose from. They include personal, business, basic commerce, and advanced commerce. Although a personal plan is the cheapest of all, it might not have built-in eCommerce checkouts; thus, it’s not ideal if you want to start an online business. Ensure you understand your needs and objectives, guaranteeing you get the ideal plan for your business.
Limited SEO Customizations
Search engine optimization (SEO) plays a major role in improving the efficiency of your site. SEO helps the search engine rank your site higher on the landing page, making it easier for customers to access your content. So, the challenge that you have to do on Squarespace SEO-wise is to edit your site title and meta description. It might be hard to add specific keywords and backlinks, affecting your ranking on the landing page. But ones you successfully edit your title and meta description, it will boost your site’s accessibility.
As mentioned above, developing sites can be overwhelming and time-consuming, especially when you don’t have the necessary knowledge. However, choosing the right site builder will go a long way in simplifying the process. Conduct extensive research to gauge whether Squarespace is capable of developing a site that meets your needs and expectations.