A propos de nos Inspirations site web E-Commerce
Having a website that your visitors engage with, trust, and want to buy from is essential to your success as an eCommerce business. You want users to be able to find what you sell and complete the checkout process without any problems. For successful eCommerce websites, it is often the case that they will never directly interact with or hear from their customers. A well-designed, functional website will help facilitate this, and will make people want to buy from you rather than your competitors.
Use our inspirational designs to find the best eCommerce website design that showcases your products and inspires people to shop with you.
Why is eCommerce web design important?
A high-quality web design will positively affect your eCommerce business in many ways.
From a user perspective, a well-designed website means it’s easy for your customers to both find what they’re looking for and buy it from you. Many eCommerce websites do a fantastic job of highlighting the products they sell, but the process of buying turns many people away. As well as making it easy for people to buy your products, an exceptionally designed site will also structure data in such a way that users get all the information they need to make a purchase. Having attractive images of your products is great, but if your customers know nothing about the products themselves, how likely are they to buy? Your design can help address this.
Furthermore, the creative design of your eCommerce site can also help to affect things like your SEO performance, directly influencing how many people visit your website on a daily basis.
What color schemes should I use in eCommerce web design?
There isn’t a specific color scheme that should be used across eCommerce in general. Instead, you should consider color schemes that match your brand. If you’re building your brand identity at the same time you’re creating your website, look for colors that convey the emotions you want to associate with your brand, and that do the best job of making your products look incredible.
Remember you can use one of our suggested creative designs as inspiration and then apply your own color scheme!
What website design styles work best for eCommerce websites?
Various website design styles can work for modern eCommerce websites. The most successful eCommerce sites often combine a selection of design styles. For example, for category pages, you might use a card-based or tiled design, to help showcase as many of your products as possible. On specific product pages, you might go for a minimalistic design that focuses primarily on the product. This is a great way to limit distractions and make sure your customers are focused solely on what you’re trying to sell them!
What should an eCommerce website be looking to achieve?
You want your eCommerce site to sell things to people. As such, ensure you use your design to create a user friendly buying experience, from being able to identify and find products to clicking the “Confirm Purchase” button at the end of the user journey.