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3 Design Tips for Real Estate Websites

If you are the owner or manager of a real estate brand, you’re likely aware that a strong internet presence is vital for your organisation’s success.

But what is the secret to creating an excellent real estate website? Modern web design offers the opportunity to explore numerous specialist features and unique approaches – but it’s easy to get carried away with bells and whistles.

“Real estate websites are there to serve a simple and practical purpose. They need to clearly state who you are, attractively showcase your products and services and reveal how clients may access them or contact you,” comments James Durr of UK real estate sales company Property Solvers.

To that end, you really only need to follow a few basic approaches to ensure your site performs as well as possible. In this article, we explore three key tips that constitute a firm grounding in real estate web design.

Optimize Across Devices

As a real estate business, your target audience is likely to be broad. Those browsing property may be aged from their early twenties right through to their eighties and beyond.

This huge market comes with a massive variety of needs and preferences. Your website should reflect this. 

A potential client could be researching property related services on their phone during their commute to work, or they may be sitting at a desktop computer at home, browsing for a suitable house in which to spend their retirement.

For this reason, every page of your site must be easy to use across all devices. 

The layout should be adaptable to desktop, laptop, tablet and phone screens alike, with all text readable and images scalable to achieve the best layout possible for each.

A quick loading time is vital. An astonishing 53% of visitors will abandon a site if it takes more than 3 seconds to load, so the content of your site must be carefully compressed and optimized to make sure it loads as quickly as possible across devices.

Choose High Quality, Relevant Images

Text-heavy websites and pages are off-putting for visitors. Most users will be looking for only the most straightforward information and won’t want to trawl through several paragraphs to find what they need.

However, text is really the only way to share key details.

The best approach, then, is often to break up succinct and straightforward pieces of written information with attractive, high quality images.

A few carefully chosen pictures will go a long way towards improving the look and feel of your site. After all, aesthetics are extremely important in the world of real estate; one only has to look at the impact of curb appeal on a property’s value to understand this. 

In addition, web pages and sites with images tend to appear further up the search engine results.

Make sure that the pictures you choose are as relevant as possible. If you’re displaying images of properties you don’t actually have for sale, you’re likely to disappoint many visitors and lose their trust.

Keep it Intuitive

The easier your site is to use, the more successful it will be in terms of conversions. Your approach to accessibility and navigation must be as simple, straightforward and intuitive as possible. 

Real estate is a popular field with individuals of all ages and backgrounds – as we’ve previously mentioned – so access to your brand’s online information should be inclusive and convenient for people with almost any level of computer literacy.

Simply put, associated pages should be easy to navigate between, there should be a quick way to return to the homepage and all contact details should be easy to access.

Information must be presented in a way that is clear, concise and easy to grasp, and you must display CTAs (calls to action) on every page to help visitors understand the steps they should undertake in order to get in touch with you or to use your services.

The above guidance should help you to start planning a strong website for your real estate business. Anything above and beyond these basics is up to you.

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