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The Importance of User Experience in Modern Business Websites

User experience (UX) is one of the most crucial aspects of website design – especially for modern businesses. It provides benefits for your website and overall business growth. But you might wonder where to start with your UX strategies.

In this article, you will further understand the importance of UX and its beneficial practices to improve your business website. Read along.

What Is UX Design?

UX design covers both the user interface (UI) and experience. It focuses on the users to deliver a smooth user journey. UX designers think about the what, why, and how of the design – resulting in improved usability, functionality, and visual design.

With UX design, you can resource efficiently and cut down the web development cost, increasing business revenue. Customers can also enjoy a seamless experience, resulting in increased satisfaction. You’ll even know how to improve your content quality from it.

The same principle applies to mobile app development. User-friendliness and device compatibility are the two of the most important success factors achievable through good UX practices. From it, businesses increase sustainability and create a lasting impression.

UX Design Trends to Apply to Your Business Website

UX design trends are constantly changing because they follow the latest market trends to deliver the best user experience. However, consider these best UX design trends to implement to your business website:

  • Using AI features. Artificial intelligence (AI) in UX design. Examples of AI features are Sketch App’s color variables, Instagram’s AI feature, Pixelmator’s graphic editor.
  • Simplified UX. This trend is about skipping complicated sign-up and sign-in processes where users can input their phone number or email address instead. Some examples include Spotify, IFTTT, and Netflix.
  • Prioritize minimalism. Minimalistic design focuses on eliminating distractions and providing a simple, clutter-free website experience. Check out Syan’s website to understand minimalist design better.
  • Adding personalization. By adding details, such as birthdate, favorite topics, and content types, users gain more control from the personalization. One example is YouTube’s homepage recommendations.

Research other business websites and treat them as useful examples to draw inspiration from. After understanding the UX design trends to apply, the next part lists the importance of UX for business websites.

Improve Usability

An effective UX design always focuses on usability. The characteristics of usability include effective, efficient, easy to learn, engaging, and error-tolerant. It allows users to understand your website’s intent better, maintains website traffic, and increases its quality.

Improving usability begins by setting your goals, as they help guide the process. Improve your site’s loading speed, cater to different devices, and understand the users’ intent. It also combines the website’s functionality and design to increase usability.

Conduct a usability test to know what to improve. However, phase the testing because it’s an iterative process. Include someone from your target audience to participate and provide feedback. Analyze the data and create actionable steps for success.

Grow Your Revenue

Investing in UX design requires a full understanding of your audience’s preferences and the product or service you offer. Effective UX design saves cost and resources, allowing you to focus on maintaining and growing revenue.

UX design also provides long-term business success, quicker ROI, and achieving its financial goals. With a stable revenue system, you can continue to grow the business and continue serving the current and new customers.

To grow the revenue, focus on the sales funnel or conversion rate and understand where the customers are coming from. Have a success standard to set accomplishable goals. Regularly monitor the website, consider website redesigning, and fix broken links or attachments.

Improve SEO

For business websites, improving SEO is one of the priorities to settle to compete with others. It’s an excellent long-term investment for your marketing strategy. Business-wise, it’s a way to acquire new customers, attract website traffic, and increase conversion rates.

Good UX design also benefits SEO. Improving UX will encourage users to stay on your site longer, and explore more, which reduces bounce rates, and improves website ranking on the search engine results pages (SERP). There are plenty of SEO strategies and methods, and you can consider settling the on-page and website SEO.

To do so, start by adding relevant keywords to your content, copy, images, and video. Prioritize fast loading times and add consistency to maintain them. However, SEO isn’t a one-size-fits-all solution, so create strategies based on your website needs.

Increase Web Traffic

Gaining website traffic affects your site ranking. Websites with enough traffic seem more trustworthy and credible – in short, Google likes your website better. For your business, web traffic gains more organic traffic and supports long-term marketing strategies.

The key to increasing website traffic is by providing reasons for visitors to stay, decreasing the bounce rate. Aside from having a fast-loading time, create quality content or interactions that align with the audience’s preferences.

Your UX design must match Google’s goals on providing accurate search results to increase web traffic further. It helps when you understand the users’ search intent and reflect them on the website content.

Engage Website Visitors

Prioritizing website visitors is also about building engagement. Engaged visitors are more likely to convert and share the content. For the website, it reduces the bounce rate and makes you stand out from other website businesses.

Communication is one of the first things to establish. Engage in conversations and see them as more than just paying customers. Creating engagement is also about giving them control. Allow freedom within your website and provide options for a better user journey.

Another way to do it is by humanizing the technology, like how Mailchimp does with their confirmation messages. By getting in touch with the audience’s emotions, you can create effective engagement. Try incorporating trigger words into your UX design.

Increase Customer Loyalty

Customer loyalty is developed over time yet beneficial for business continuity. Aside from recurring sales, social media engagement, and increased customer interest, it opens opportunities to create brand ambassadors for user-generated content.

Using UX design, increasing customer loyalty is about making decisions based on the audience’s preferences. This begins by actively listening to them. Get in touch via the website, email newsletters, or social media.

In the long-term, create a customer loyalty program with added perks. Additionally, be transparent with the customers as much as possible. Do this by keeping them in the loop for any website updates, feature changes, or other product-related information.

Improve Credibility

Business websites often focus on building credibility to increase competitive values and influence potential customers. In the long term, it opens opportunities for more business referrals or brand collaboration – making credibility a vital part of business success.

For credibility, it starts with branding consistency. Include the small details like media placements on the website and the words you use when communicating. Aside from a fast loading speed, high-quality media also helps. Therefore, optimize your website content.

Include web accessibility to cater to everyone. Only include top-notch UX elements that answer the audience’s questions or pain points to improve credibility.

Save Long-Run Costs

Due to the naturally intricate process, website or mobile app development can be costly. From the wireframe, prototype, testing, and launching, businesses can spend quite a bit of money. However, you can save long-run costs with effective UX design.

You don’t need to change or redesign the website design every so often. Additionally, you can avoid adding or developing unnecessary features – saving on costs further.

Saving long-term costs starts from valid resources, like audience insights, marketing, and sales planning, budgeting, and UX elements to add. Focus on creating user-centered design and plan the estimated ROI for positive outcomes.

Stand Out From Competitors

By standing out from competitors, you can establish long-lasting connections. This is further supported by your brand’s authenticity and creativity. To do so, stay consistent with your branding and focus on perseverance.

To gain a competitive advantage, prioritize the said authenticity of your UX design. Be genuine and make your cause relevant – possibly time-sensitive issues. Meet and exceed audience expectations. Most importantly, maintain your online presence.

Once you’ve met their expectations, try exceeding them by analyzing the customer-related data. Regularly monitor your competitors and learn from them.

Lower Support Costs

As people become more tech-savvy, you can add more automated processes to save support costs. The support costs include hiring or investing in customer service representatives and tools. For time factors, you can reduce training time and costs.

However, be smart about lowering the support costs. The key is understanding what the customers prefer or need. Work your way based on the customers and keep the UX elements that help them.


Effective UX design is about keeping up with the latest market trends. This article explained the importance of UX design in modern business websites. It ranges from short and long-term benefits to ensure business success and sustainability.

Consider incorporating all of the practicable ways to improve your website’s UX design. Match the ones with your business strategy and budget plans. Remember to always track and monitor progress. Good luck!

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