Web Design

Advance UX by Understanding Human Psychology

Understanding Psychology Helps in UX design

It will come as no surprise to anyone to learn that by understanding a person’s psychology, we can understand the reasons for certain decisions. Our psychological health and beliefs have great power and influence our overall impression of the world, our speed of decision-making, and our assessment of the situations we encounter. It’s also no secret that marketers use psychology research to manage people’s buying power and sales goals. Similarly, customer success departments, during customer service in all areas. If we want to make a short conclusion, it is necessary to understand the way we think when working with people. It’s quite possible to create a productive business and satisfy the customers’ needs to the fullest extent. 

UX design is not an exception. Exactly the understanding of user experience psychology helps to adapt a specific product for specific purposes more productively. In this article, we propose to dissect the concept of UX design psychology and dive into ways to work successfully with users of any kind.

Definition of the UX: User Experience Design as Such

In order for user interaction to be as productive as possible, certain conditions must be met. For example, consider the case of a company that manufactures and sells clothing. Having his own business, its owner must make sure that: 

  • The product provided to consumers meets high-quality standards. 
  • The customer support that the company provides to the customer meets all current needs. 
  • The process of selling and delivering products is streamlined and does not cause inconvenience. 
  • The design of applications, websites, and other interfaces are user-friendly, simple, and visually appealing. 

The last line on the list is exactly what we call UX design. Correctly created UX design allows companies to showcase their product in a shell of user-friendly design. This helps increase the popularity of the product in the market and makes any type of interaction between the user and the business easy. Since it is not enough to have only a quality product, every company takes all possible steps to increase popularity among users. For example, a properly designed app helps users: 

  • Fastly find the service or product they want. 
  • Do not get distracted by other factors that are not of interest to the customer. 
  • Complete the purchase process easy and in a short amount of time.
  • Get customer support with just a few clicks of a button. 

Every company that understands the importance of UX design psychology tries to provide the best solution for its users. With the growing popularity of design services, specialized companies began to appear to help find a solution. For example, https://jatapp.com/services/application-development/ develop exceptionally user-friendly versions of designs and successfully help companies achieve their goals. It is a good decision to use the services of professionals also because they have considerable experience, they understand the psychology of UX design. We propose to consider the topic of how the psychological aspect affects the user’s perception of UX design as such.

Psychology Tips Used by Companies to Improve UX Design

Taking a person’s psychological factors into account is essential if you want to understand behavior, and needs, and get the necessary outcome. This does not only apply to situations where you as an individual need to understand what motives are behind the behavior of your friends and relatives. Psychology also has a direct impact on the interaction between a particular company and the client. Quite a lot of work is done by researchers of psychological phenomena to understand user behavior and preferences. About the main behavioral characteristics of people that designers will take into account, we offer to talk about below.

Observing the Level of Popularity of Companies and the Formation of The Product

If we are talking about relatively new companies operating in any of the markets for services and goods, then as a rule such companies try to learn from others’ achievements and mistakes. There is a phenomenon in psychology that proves the positive reaction of people to the behavior of other individuals who they consider to be similar to them in some sense. A person’s positive reaction to something familiar to him is a chameleon effect psychological definition. 

In relation to business, companies research the experiences of their predecessors in order to trace what triggers positive reactions in users when they use services or buy certain products. Such knowledge can determine the cognitive load of UX design and shape your own successful product. By researching people’s reactions to the interfaces and services provided by leaders in a particular field, the chances of creating your own quality product are greatly increased.

Shaping Design Based on Achieving Productivity

When you start to learn psychology tricks, the principles of many things become clearer. For example, by understanding the basics of psychology, you can surmise what guided the company during the creation of a particular interface. One of the interesting phenomena is the principle of the human brain, when a person has a specific goal, and he is pursuing it at the moment. For example, a large percentage of people don’t perceive working with an application or a website as a process that needs to spend a large amount of time on. This category of people come for the result and leave the website as soon as they have completed the current task. 

man holding smartphone looking at productivity wall decor

For example, you want to buy a shirt, and you clearly follow the steps to order it without being distracted by promotional offers or other closet items. Understanding the psychology of design, it will be quite easy to create an app that is comfortable for this type of user.

Shaping Design Based on the Desire to Create a Unique Customer Experience

Analyzing cognitive accessibility psychology, we can identify another group of users. This group, unlike the previous one, will be happy to spend extra time on the website, studying offers, discounts, and other available goods. For this category of buyers, it will be appropriate to add pop-up banners notifying them about current promotions and providing promo codes and discounts. 

Despite having a specific purpose, such users will enjoy devoting their attention to other details. 

There are algorithms and tools for collecting statistics that help to understand how much time a user spent on a particular page, at what stage he potentially had difficulties, and how chaotic his actions were while working with your website, application, etc. This helps to form an opinion about which interface your audience prefers more.

Using Design by Companies to Achieve Goals

The design profession was and still is in demand. With the progress of the Internet and online industry, web designers have taken their firm position in the marketplace of popular professions. What types of design in psychology can professionals use to make companies’ goals a reality? We sometimes do not even think about it, but from the first seconds of working with a website, an application, and so on, we immediately form our impression, which is reflected in subsequent actions. By analyzing customer preferences, designers can create types of interfaces that won’t have anything unnecessary (from the neutrality of colors to the absence of extra buttons and banners), or those that will attract attention with non-standard drawings, a lot of special offers, and other information. 

It’s very important to work with a designer who not only knows how to draw pictures and combine colors but also understands why most people react negatively to certain design decisions. 

Psychology and Design are Related to Each Other

Design should not only meet people’s expectations and satisfy their visual needs. The use of design when it comes to shaping interfaces should be closely linked to an understanding of audience needs. In turn, understanding needs is formed by analyzing data and obtaining statistics about people’s preferences, and also analyzing the psychological factors that influence decision-making. It has nothing to do with reading minds or predicting the future. Only deep research into the correct aspects will help achieve results. 

blue ballpoint pen on white notebook

An example of successful work with clients based on understanding their psychology is the work of customer support services. Every day, faced with complaints and problems, support agents develop a sequence of their own actions in order to make competent assistance to the person possible. One of the steps of an agent’s job is to analyze the user’s voice and behavior in terms of the globality of the problem and the ability to provide a simple solution. Over the years, such an agent learns to understand the moments when clients behave aggressively because they are afraid and when their aggression is related to an unstable moral state. 

Creating the correct UX design is designed to help companies and service providers, to provide a better collaborative environment. It is proved that quite often users prefer those services, the use of which satisfies their needs, such as quick ordering, simple interface design, and lack of a lot of additional information. Depending on the joy of the company, professional developers and designers can provide solutions based on existing research. This will help build a stronger connection with customers and increase the company’s popularity percentage. Consider getting help from professionals if you’re already on your way to improving your product’s interface based on human psychological factors.


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