Web Design

The Correlation between UI/UX and SEO

What is SEO?

According to Wikipedia:

” Search engine optimization (SEO) is the process of improving the quality and quantity of website. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.”

SEO is the strategy that you use to create and enhance traffic on your webpage. It helps you increase your rank in search engines.

Different strategies are used by the owners to create a user-friendly and high-traffic website.

What is UI/UX:

User Interface, commonly referred, as UI is the layout of the webpage. This helps you increase the traffic in real-time.

The more users find your webpage easy and attractive, the more they are attracted to it.

User Experience (UX) is the experience of the user after he has gone through your website. Users visit the website once. His first visit is the chance to grab his attention and interest.

The Correlation:

SEO is all about grabbing the traffic to your website and keep them engaged in that. Different strategies are followed and various steps are taken to make SEO-friendly content.

All of these efforts are made to satisfy the user. Different users have different tastes and interests. But the UI must be made so compatible so every user may like it.

UI and SEO are correlated because both of them need users’ attention. Both are user-oriented and made to please users.

The better the UI is made, the better the UX will be received.

User experience is the key to success which is directly attached to SEO strategies and better UIs. If the interface is made user-friendly and readable, the user will surely like it.

But on the other hand, if made complex and difficult, you are going to lose your traffic soon.

The relation between SEO and UI/UX is like air and breath. If one is excluded, the other is going to explode.

Using low-quality UI and SEO strategies will cause you a heavy loss of organic traffic.

A quality SEO and a good UI are made by following some strategies.

  • Simple Layouts
  • Utilizing UX designs to SEO friendly layouts
  • Keywords Search
  • Original Content
  • Being Fast
  • Mobile Activeness

Simple Layouts:

The layouts must be kept simple and readable. The simpler the layout is, the more the reader will be engaged with it.

Users like simple layouts that can be easily read and understood. Google also filters websites according to the layouts. If the layouts are complex or odd, Google may not rank them.

This is because the Google bots are trained to give priority to simple layouts. If Google is not ranking it, it means no user is going to visit your website.

SEO is simply the UX as it is all about the users’ experience. If the experience goes positive, both UX and SEO are working. But in case there are negative experiences of users, neither is working.

Receiving bad impressions because of layout is not common but can result in disasters. Layouts must be kept as simple as your narrative.

Utilizing UX designs to SEO friendly layouts:

There are a lot of examples in which layout design and content formatting have disturbed SEO. The only reason for this is, having the perfectly sized headers and the right amount of text. These situations can get in the way of SEO.

But what if UX finds a great companionship with SEO? This would be the ideal situation for the website as more and more traffic would be attracted towards the website.

Some of the principles utilizing UX designs to support the SEO layouts are:

  • Easily digestible content: As word count is a necessary thing in SEO, but it doesn’t mean to write bulky pages of content. Don’t let users think they are reading some technical manual. Create easy to digest and readable content for your SEOs. Organize the content with headers and imagery. Don’t forget to use bullets and listing in the layouts and designs. It will help users read and understand more easily.
  • Infuse images and videos wherever possible: Providing visual media like images and videos is also a weapon to keep users engaged at your website. These are the elements that can also be optimized for SEOs. Including relevant images and videos will provide a high aid to rank your SEO and the UI/UX engagements.
  • Include elements that link to related content: Using links to related content is also a powerful strategy in the aspect of the page layout. A user will like it if he is provided with the link to a related citation. This will make users stay at your website longer as relevant searches and cross-links are highly appreciated by the users.

Keywords Search:

Keyword searching is the prior part of any market or content writing.

It has effects on almost all the aspects of online marketing, search optimization, and content. Though it is not the foremost thing to do in marketing it can have bad impacts, if not done well.

Search engines use only the keywords to check and suggest websites to users. The best keywords can help the website increase traffic and user engagement.

Keywords give us a clear gist of how the users see and search our website and content. They tell us about the searches which can be beneficial for our SEO.

Many keywords have the same meanings as they seem to be. But on the other hand, some keywords look the one way but mean the other.

The intent of the searchers must be kept in mind as well as in the content.

Searching keywords will help you construct a user-friendly SEO and UI. This will raise the traffic and ultimately the responsibility of the users. The keyword search can help you in getting better UX.

Original Content:

The most important thing in creating a user-friendly UI and SEO is to use original content. Copied content is never encouraged from users.

Suppose a user is visiting your website and boom! He gets plagiarized or copied content.

What do you think he will do? Surely, he is going to leave it on your website and then never coming back.

To reduce this risk, you may use a plagiarism checker. This will help you find if your content is original or not. Plagiarism detectors help you finding the originality of your content.

There is the online availability of plagiarism checker all the time. You can check plagiarism and then start engaging people in your talks.

Being Fast:

In modern optimization, speed is playing one of the major roles.

Creating fast-loading pages will help you optimize your searches.

No matter on what platform you are uploading it, speed is going to be one of the leading factors behind the success of your searches.

Mobile Activeness:

As most of the traffic is coming through mobile phones, mobile activeness and responsiveness have become a major part.

Either for SEO or the UI layouts, mobile activeness has become more or less mandatory.

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