With the number of internet consumers exponentially growing each year, it is more important than ever for digital markets to have the best tools in their arsenal to appeal to audiences and effectively target their campaigns.
This article takes you through some of the most commonly used and time-tested marketing techniques employed by brands today, that will greatly increase audience engagement and boost leads, traffic and conversion rates. With the information presented in the article, you can then decide if you want to enroll in digital marketing courses! So, keep reading to find out more!
1. Social Media Marketing
In the golden age of social media, the bulk of marketing traffic comes from social media platforms, from Facebook and Twitter to TikTok, LinkedIn and Instagram.
These platforms also have in-built content-management tools to help business accounts analyse traffic, retention rates and other relevant analytics. These analytics can help brands tailor their content in real-time, and keep up with trends on the daily.
Success in social media marketing is highly dependent on how viral a piece of content or campaign becomes. This makes keeping up with trends highly important, along with engaging partnerships with content creators and influencers who boast a wide reach.
2. Online Public Relations
Phone calls and face-to-face PR meetings are quickly becoming a thing of the past, as online PR techniques are becoming more convenient and effective at increasing a company’s visibility on the internet.
One common method used by marketers is to engage with news reporters and journalists on social media platforms such as Twitter, which is also a highly effective way to establish long-term relationships and attain media opportunities.
Another method marketers can use is direct engagement with audiences in the comments or reviews section of their company website or blog. Audiences will feel more seen and heard through personalized interactions and are likelier to be retained this way. This can further boost the PR of your firm as well.
If comments or reviews turn out to be negative, it can also be a good PR practice to engage positively with those comments, as it further boosts the reputable and accountable image of your brand in the public eye.
3. Email Marketing
Email marketing remains one of the most effective forms of establishing a relationship with your customers. Through emails, marketers can create a distinct narrative about your company along with promoting events, discounts, and viral new content.
Various websites host email marketing templates that marketers can use to craft effective emails and ensure that each email sent can maximize clicks and retain as many customers as possible.
Email marketing content does not have to be limited to welcome emails, but can also include promotions for loyalty members, newsletters, and follow-up emails for customers who wish to make purchases or downloads.
4. Content Marketing
As the definition of “good content” continues to be shaped by trends and evolving norms in the digital space, there are still a set of proven content types that work best at boosting a company’s brand awareness and increasing customer and traffic growth as well.
These methods include but are not limited to the following:
Audio-Visual content: The most traditional form of marketing, creating effective audio-visual content for television, radio, and social media remains one of the most proven methods of reaching out to as many people as possible.
Blogs: Many audiences prefer written material for certain types of content such as explainers and industry information. Writing effective blog posts enables a greater spread of such content, and drives greater traffic to your website which can lead to higher conversion rates.
5. Search Engine Optimization (SEO)
Last but not the least, SEO is probably the most effective way for marketers to increase the visibility of their brand online.
SEO techniques allow you to further optimize your website and content to ensure that it is ranked higher in the results pages of search engines (predominantly Google search engine).
The SEO techniques that you can employ depending on the marketing and advertising needs of your company, and can include one or more of the following methods:
Technical SEO: The focus of this method lies in ensuring that the backend coding, compressions, and data structures are all highly optimized and geared toward increasing loading speeds and decreasing overall downtimes. This can further push your website higher up the ranks.
On-Page SEO: As the name suggests, on-page SEO focuses on optimizing the content on all the pages of your websites. This optimisation includes fine-tuning relevant keywords that align with popular search questions by users. This can make your webpage pop up for those questions, and further increase your search engine rankings.
Off-Page SEO: For this method of SEO optimization, backlinks are most important for pushing up ranking numbers. Generating a higher volume of credible content partners and publishers who provide links on their websites to your website has the added benefit of earning backlinks.
6. Marketing Automation
There are various software marketers can use to automate “boring” and repetitive marketing tasks such as uploading content, sending emails, or tracking campaign analytics.
Fortunately, with such software, automation can help eliminate time-consuming manual processes. This allows marketing teams to boost productivity as time can be better spent on developing more effective strategies and creating stronger, more engaging content.
7. Sponsored Content Marketing
By partnering with credible and influential online content creators for sponsored content, companies can optimize the power of social media to boost the visibility of products and services offered.
Influencers can further add a personalized touch which will greatly increase clicks and traffic flow to your website.
Aside from sponsoring products and services, companies can also consider other media types to sponsor such as written articles and blog posts or even video or podcast reviews.
It can be confusing to navigate the world of digital marketing, especially with so many tools at your disposal. Competition with larger firms with more access to resources and networks can also prove to be challenging, with shorter attention spans among audiences meaning content produced has to maintain high-quality levels at all times.
With these online marketing tips, you can further boost the competitiveness of your brand by using the power of techniques such as SEO and sponsorships to increase brand awareness among audiences.