Speed, performance, and functionality are what matters the most in an online business more than what you are selling. And be it any big branded platform you are using, it needs to be optimized for the optimal health of your store, and hence, today we are going to throw some light on ways to optimise a WooCommerce store for a successful print business.
Speed is the root of everything in an eCommerce store. What we mean to say is that the faster your site loads and you greet and serve your customers; the quicker you will achieve growth because the competition is tough and customers today don’t wait for anything. They neither have patience nor time and hence switch to your competitor within a blink of an eye. Therefore every site needs to be optimized, and WooCommerce is no exception.
There’s no doubt a WooCommerce store runs exceptionally well but since there is no harm in making it a bit better either, we present to you the right tactics to optimize your site that will help you gain improved SEO, increased ROI, and happier and repeat customers.
Since everyone wishes for a storefront that runs like a cheetah but just dreaming for it won’t make it happen for real, check out the following optimization tricks if you really want to stand out from the competition and want a traffic jam in your WooCommerce print store.
WooCommerce is undoubtedly one of the most popular eCommerce platforms with over 88 million downloads and running about 5 million websites worldwide and is free to use and tweak as per your requirements. But, no matter what features you add to your WooCommerce store to make it look appealing and provide a smoother buying experience, it might be the same ones that are slowing down your eCommerce site. So, what to do?
Optimize Your Site Performance
- Start by changing your login page URL that is domain.com/wp-admin/ as it is common and everyone knows about it, including bots and hackers. Changing it to unique will not only protect you from attackers but will also help you combat rate-limiting HTTP errors like 429 Too Many Requests.
- Limit the number of blogs on your blog feed.
- Disable pingbacks that usually generate worthless spam.
- Break down user comments and reviews into smaller chunks if you are getting too many on your site.
- Remove any unnecessary/outdated themes and plugins and troubleshoot performance issues.
Compress Your Media
No doubt visuals attract customers more and dramatically increases the conversions on your site but, they do make up the bulk and take a toll on your site’s performance. Optimize your images and videos using photo optimization tools and video compression tools and carry on with your visual information without putting any load on your web to print solution.
Choose any of the right format – JPEG, PNG, SVG, WebP for your images. Make them responsive to optimize delivery for various devices. Save 545 KB per page by lazy-loading hidden and offscreen images and offload image delivery to fast CDNs.
Improve Your Store Operations
- Go easy on WooCommerce plugins and extensions. Just because you are getting 54,000+ free plugins doesn’t mean you have to install dozens of them. In fact, many popular ones, especially performance and security related plugins, don’t work well in certain hosting environments.
- Remove unnecessary features like:
- Admins areas and widgets you don’t use
- AJAX cart fragment
- Internal and external embeds
- Emojis and pingbacks
- Query strings
- Upgrade your store analytics. Make use of analytics platforms like Glew.io to micro-target your customers by personalizing sales and finding more revenue opportunities.
- Adapt an excellent WordPress inventory and shipping plugin to streamline your shipping and fulfilment process and give you additional functionality.
Watch the video: https://www.youtube.com/watch?v=35WmbjI9VCI
Optimize For Mobile-First Experience
Mobile users and shoppers via mobile are increasing like crazy, and to take the advantage of this phenomenal growth in mobile commerce, you need to have a store that loads quickly and seamlessly on mobiles. Thus, make your WooCommerce print store mobile-friendly and don’t forget to run a check on Google’s Mobile-Friendly Test tool to know whether your site passes the minimum mobile usability standards.
Clear Out Database and Cache Your WooCommerce
A website is full of data. There’s site content, transaction data, and so much more that all of it can put up a tremendous load on your store if not optimised. They will make the site loading slower; hence it is necessary to remove the junk by:
- Deleting old revisions
- Limiting the number of revisions stored
- Cleaning up expired transients and database tables
- Disabling non-critical features that tax the database
Caching contributes a lot in accelerating the speed of your store. Caching is the process of temporarily storing resources (cache) from one request so that subsequent requests can be executed quickly. It is either stored on the server or on user’s device. Enabling the cache plugin on your print store can significantly improve the site loading time; that is all you need.
Make Sure You Have The Right Hosting Plan
A shared plan might be feasible but if you really want a fast-loading site; consider switching to either a managed hosting account that is optimized for WooCommerce or go for a VPS or dedicated server. So, if you are aiming for good website performance, choosing the right hosting service with 24/7 customer support, hassle-free scalability, strong uptime guarantees, and robust backup capacity will only give you the desired benefit.
There are countless ways one can optimize a website, and the above-mentioned ones are just a part of it. Just keep in mind that optimizing your WooCommerce website will convert more browsers to buyers that is all a business want. When customers start getting an intuitive and pleasurable experience on your WooCommerce product designer, you will get sales at a rocket speed just like your site after optimization.