Many questions arise when you’re building a launching a new website. Among them is, where should I base my website? We’re going to examine one popular market for websites, the United States, and show you why it’s such a good idea for you to promote your website in this market. We’ll go over why you want to be in the US and how to promote your site by using a dating service as an example of how each process works.
- 1 Why the USA for your website?
- 2 Features of promotion in the USA
Why the USA for your website?
This is a fair question. Why do you want to promote a website in the United States? The answer should be somewhat obvious: the US is good for many types of business. For example, the dating market in the United States is huge with projected end-2021 revenue of $ 797m. If that’s not a reason to think about promoting your site on the US dating market, then here are several reasons why a USA dating site makes a lot of sense, including:
- the US has a high population;
- the country’s dating culture is more permissive than others;
- online dating is widely accepted and embraced;
- established best practices are available to imitate successfully.
The truth is that the USA offers many benefits for many sorts of websites. As you can see from the aforementioned justifications for working within the US, the nation is perfectly situated to bolster the outreach and effectiveness of dating websites. If you find that your website, whether it’s a dating service or something else entirely, is capable of taking advantage of the financial and social factors in the US, then you would be wise to conduct business in the country.
Features of promotion in the USA
Merely operating in the US does not guarantee that your website will experience success. Many factors determine your outreach and whether customers will find their way to your site. We have come up with several features of promotion in the USA that you must learn about if your site is going to thrive. These seven elements should be used in some form to get the word out concerning your services.
Use Geotargeting in the USA
Geotargeting is the practice of making your advertisements operate in a specific area. Imagine if your dating website is only going to launch in major cities like Los Angeles or New York. Although it may seem very obvious, you have to geotarget these specific parts of the United States when launching your website. You want your ads to show in these areas and no others; otherwise, you’re wasting time and money on an audience that can’t interact with your service in a meaningful way. Many site builders come with extensions that can help you in this process.
Adjust Yourself to Google’s Search Algorithms
Have you ever heard the phrase “when in Rome, do as the Romans do?” In the case of operating a website in the United States, you need to adapt your SEO best practices to the search engine with the biggest audience and the most pull. In that regard, you need to learn about Google’s search algorithms. These behind-the-scenes processes help the search engine rank the content on the search engine results page. You have to know what parts of your content to work on so you have the highest chance of ranking well and drawing in visitors.
Focus on Local Keywords
Building off the previous point, the best means to rank well on Google’s search engine results page is by using relevant keywords. Going back to our example of a dating service, it’s very helpful if you identify the area in which you want to operate as well as the type of dating service you are providing.
You’ll want to use keywords in your area of operation, such as “Los Angeles Flirting Website,” “New York Flirt Site,” and “Miami Flirt Website.” Using these keywords will signal to Google what your dating service is all about, and it will suggest these pages to people searching for a flirting website in these parts of the country.
Research Local Ranking Factors
Keywords are not the only way to build an audience, though. Local ranking factors can impact the ranking and overall searchability of your website, and these factors include:
- having local content;
- on-page signals;
- using Google My Business.
These factors can help your website become more attractive to Google in your local area.
Emphasize Social Media Marketing
Social media marketing is simply on a different level in the US Influencers, the celebrities of the social media world, have tangible impacts on the habits of their followers. Social media sites should be used as a springboard for all your pertinent information and advertising feats, and if you can get local influencers to talk about your dating business, that will help too.
Focus on US Directories by Having Google and Yelp Reviews
You need to integrate your business into its local area, especially if you have a brick-and-mortar location. Using Google’s “Google My Business” element, you can add your business to a local directory that lists your location, what you provide to customers, and much more. Yelp has a limited version of this, but it’s something you’ll want to take advantage of so that your business gets all the notice it deserves.
Work with US-based Blogs and Podcasts
Your site needs a backlink profile to be successful, and one of the best ways to build yours is to work with other blogs and podcasts in the US. Write blog posts, encourage sites with complementary topics to review your work, and become a guest on podcasts to talk about your business.
All these ways of promoting yourself in the US require work, but they’re worth the effort for new and existing sites.
The USA is rife with opportunities for websites that are looking to offer a new product or even provide an old product in a better fashion. Getting the word out about your offerings is not always the simplest thing to do, though. You should expect to put in a significant amount of work on your websites to implement all the promotional tactics we’ve discussed here. However, you should also expect to see far more growth compared to other websites that do not follow these ideas.