Productivity Web development

5 Ways to Get Visitors to Spend More Time on Your Website

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The amount of time spent by visitors on your website determines the credibility of your website, which ultimately affects your business. If visitors are spending more time on your website, it means they have found what they were looking for and have engaged with your content. 

This ultimately gets counted as a low bounce rate, and search engines categorize your website as a helpful and credible source. So, the question is, how can you make your users spend more time on your website? Below are some realistic ways that will help you with this question. 

1. Make Your Website Design Neat

You may have heard that funky website design is more appealing and entertaining, but this is completely not the case. Classic is always better. A clean and tidy website design can engage your visitors as no other design can. 

Within the first few seconds of visiting, a user will decide whether to leave your website or stay. So, it’s your call how you make your visitors stay by ensuring a great user-centric design. 

To ensure this approach, you will have to work with a proficient web design company that will help you make your website more intuitive and consumer-oriented. 

2. Write Content Relevant to Your Title

One of the biggest reasons visitors bounce back instantly is that they don’t find the website’s content relevant to the title mentioned in search engine results. Most people write catchy titles just for the sake of ranking in search engine results and don’t write content that is true to the provided headline. 

It doesn’t only result in bad customer reviews but also demotes your website rankings in Google search results. Make sure to discuss what you have promised in the headline or title of your webpage. It will engage visitors and will generate more leads for your business. 

3. Make Your Webpage Scannable

During the first few seconds of visiting, a user doesn’t dig deep into your content. He just scans the information and makes the decision if it’s worth staying or not. So, you will be thinking, how can I make the page more scannable? 

It’s quite easy. All you have to do is think from a user’s perspective. If you were a user, how would you find content more scannable? Obviously, if the content has hefty paragraphs, no one is likely to stick around to read that. 

So, the best practice is to divide the content into shorter chunks and add visual aids along with it. You can also find some of the best web design ideas over the internet or consult a professional web designer to do the job for you. 

4. Make the Navigation Easy

As mentioned above, a user is always searching for reasons to leave your website. What you have to do is not provide them with that. If your website is difficult to scan and confusing for visitors, they are likely to bounce back right away. 

So, you will have to make things easy for your visitors. Making navigation easy means listing your main website pages within one click. All websites have the main navigation panel on the top header or on the left or right side. 

In this header, you will have to list the pages that are most important for your website. If you have an eCommerce website, you can list product pages and landing pages on the navigation menu. It will increase user traffic on those pages and will also increase your business revenue.

If you are looking for some inspiring ideas for eCommerce websites, you can look them up on the internet or consult a web design company.  

5. Publish Fresh Content on a Regular Basis

You may have read somewhere that “Content is king,” and it’s actually 100% true. Tech trends are always changing, and so is scientific information. The information that is useful today may not be of any importance tomorrow. So, it’s a good idea to create fresh content on a regular basis. 

This content doesn’t only involve written pieces, but it also covers videos, audio, eBooks, and infographics. One way to do this is to create new content from scratch, but this can be time-consuming. So, we will go the other way. 

Marketers and SEOs are using content repurposing to edit the already published content. If you also have some old blog posts and articles on your website, you can update them with new information and use them to create more useful content.