A big percentage of online customers nowadays do not shop directly from a company website. They have multiple options, ranging from social media to smartphone apps. This change in customer behavior keeps companies in a rush to improve customer experience, mainly due to the market being more dynamic than ever.
Businesses have no option but to create a solid digital presence where the customers are. To make it happen, they are creating new touchpoints between them and customers. The old monolithic systems are no longer sustainable. Most business owners are adopting headless commerce solutions to boost their customer experience.
- 1 The evolution of frontend eCommerce
- 2 How headless commerce works
- 3 How headless commerce influences user experience
- 4 How headless eCommerce boosts sales
- 5 Headless commerce is agile
The evolution of frontend eCommerce
Headless commerce is a new phenomenon gaining pace fast in the eCommerce world. It provides business owners with various options for managing customers who visit the platform for accessing information and buy products.
The front end of a website is the part from which customers interact. In simple terms, it is the user’s website browser app. Backend means the part of the application that users cannot access. All data and operating commands (programming languages) of the application are stored in the backend.
In headless frontend solutions, both the frontend and backend get separated and work in a decoupled mode. However, without the front end, it means users cannot access information from the business website. To make information accessible, they sandwich an API between them. That way, the two remain separate, but the customer still accesses information.
The main purpose for separating the front end from the back end is to secure the platform. However, the company management still needs to provide their customers with a platform that provides them with the best user experience. Due to this, they hire experienced developers to help them create a strong front-end eCommerce system that customers can interact easily interact with. This is what has recently created a fast-evolving front-end eCommerce.
How headless commerce works
In the business environment, headless eCommerce provides solutions for businesses to deliver information without the front end. Developers entirely remove the head/delivery layer and leave only the backend. In its place, developers use an API when delivering information on user screens. The API can be used to deliver products, create blogs and reviews, put up offers, etc., on any online device. Without the front end, a business owner delivers content into any framework.
The headless commerce architecture is built for the new IoT age. The old monolithic architecture could only deliver content in specific website structures. When a customer tries to access the site from another device such as a smartphone, the architecture fails to work.
Recently, the major search engines began to upgrade their systems from computer-first indexing to mobile-first indexing design. That means any website that is not designed to be mobile phone friendly is at a disadvantage.
Anytime customers use the search engine to search for products, what will be displayed are products from websites that have upgraded to mobile-friendly design. It is necessary that business managers take advantage of headless commerce. When using the headless commerce strategy, the company websites become accessible from any type of device.
When a user requests information in headless eCommerce, it is delivered directly from the backend to the device screen from an API or web service. Due to this, it is possible to deliver information to any device type. This provides multiple advantages to business owners.
They can reach out to a large number of users globally 24/7. The greatest advantage they get is an increase in sales. The brand and its products become present in multiple channels which gives customers opportunities to shop and order products from any type of device.
How headless commerce influences user experience
The UI and UX designs are important when designing a headless application with the end-user in mind. UI or user interface refers to elements such as the menu bar, buttons, colors, and icons. They are the elements that users interact with. UX or user experience means the experience customers get when interacting with website content. Both the UI and UX influence user experience in different ways.
Under headless commerce, the business app development team creates UX from scratch. This helps them have the customer experience in mind without forgetting the business needs. Due to this, the backend remains intact without requiring modification, while the frontend is made more interactive by using a simple API.
Customized and personalized experiences
The traditional platforms limit developers from creating personalized and customized platforms. The headless commerce solutions provide developers with a highly composable system that can be re-coded in various ways to meet specific customer requirements. Customers easily interact with personalized and customized UX/UI design architectures.
Flexible and adaptable designs
In headless commerce, the frontend is already separated from the backend. This leaves the frontend developers with limitless opportunities to customize it the way it is required and when needed. For example, they can add a field in a customer account or customize the checkout flow.
How headless eCommerce boosts sales
In the modern commercial world, every business should be at the front in implementing headless commerce solutions. Business owners get immense benefits.
Business content is availed anywhere and everywhere
The traditional backend to frontend architecture limits data availability to websites. It is mainly accessible on computers only. In a headless eCommerce environment, information is availed on any device at any time. It doesn’t matter the type of device or platform a user is accessing information from. It opens more opportunities for the business to connect with users and convert them to customers.
A business remains competitive
Frontend developers in a headless commerce architecture can update information easily and fast. They can easily add icons, menus, graphics, etc. This type of flexibility helps the business to remain competitive.
Easy integration with other platforms
Customers today access products from multiple platforms. Business owners need to be creative and make information/products available on every platform. With headless eCommerce, it is easy to integrate the company website with other platforms.
Headless commerce is agile
Headless commerce solutions are easily compatible with new technologies. Developers don’t need to create new applications that will be supported by the new technologies. If they need to create a new website, they can do it in a few days and thus reach the market faster. Developers concentrate on creating better frontend experiences that help marketers redeem marketing time. Products reach the market faster, and companies grow faster.