Developing a profitable dating service can be quite a difficult feat. You need to enter into competition with many other established services and pave your own way to success. Fortunately, the niche markets of the modern-day make it so that you can find some success in promoting your online dating business by marketing your site in new and creative ways. Take a look at the marketing strategies that work and what you need to know before you begin to implement them.
- 1 How to Find a Dating Niche in the Large Online Dating Market
- 2 How to Market Your Dating Site
How to Find a Dating Niche in the Large Online Dating Market
The online dating market is one that is rife with competition. The best way to insert yourself into this market is to “niche down” and become a specialist in a single area. How can you make that work? Typically, you should decide on a dating niche for your website using two criteria:
- You actually care about the niche (LGBTQ dating, race-based dating, etc.);
- You found a niche in the market that no others have serviced.
The latter of the two is far more difficult to find, but when you see some of the niche dating sites in existence today, you’ll see that even the most outlandish ideas are entertained. Aside from a niche, you need to break your dating offerings down a little further. Think of a niche – flirt dating, for example – as a topic, but you can still add a little more nuance to it. A flirt dating site provides services to people looking for romance, love, friend making or casual dating as well; thus, a niche with a dating format attached to it emerges. The advantage of a website developed in this way is that it can offer a specific kind of dating to a lot of different people, like flirting that anyone from any background can come and take part in. Basically, you will need to find a niche that appeals to you, that you know, or that you want to invent, and then invest time and effort into making it work.
How to Market Your Dating Site
No matter the niche you pick, marketing your dating site will require some finesse. You need to learn how to appeal to people and get the word out to people who will want to use your website. We have come up with six specific ways that anyone can market their dating site while spending any capital you have in a wise and measured way.
Pay Tangential Services to Promote Your App or Site
The first thing you can do is find businesses related to your niche and start pitching to them about promoting your app or website. If you are a person who is making a new dating website for single local people, then you need to put your site in front of a local audience. The best idea would be to reach out to local-owned business websites and see if they would be willing to advertise your new website. Getting your name out there might cost a bit, but the overlap between their users and yours could be highly beneficial and give you a jolt to start your dating website.
Try to Get a Niche News Source to Pick Up Your Story
With the advent of online journalism, it’s not too difficult to find a news source that specifically caters to your niche. You could find news sites for single moms, individuals with disabilities, nerds, or Asians, for example, depending on your target audience. You should think about reaching out to any of them and asking if they would like to fun a human-interest story about your website beginning to help the community by offering a unique platform that will just help them. Most journalists would gladly run such a piece and help you get some free publicity.
Implement a Grassroots Marketing Campaign
Another wise move you can make to promote your website is getting involved in communities around your dating niche. For example, make an account in a gaming community so you can talk to others about your preferred games while also mentioning your website. People love to work with personable brands.
Update Your On-page SEO
A great way to improve your site’s on-page SEO is to implement a design template that is made with social interactions in mind. For most dating sites, that means having a lot of white space, having sparse yet comprehensive UI, and accessibility features for all sorts of people. Customize that template and integrate your site’s social elements into it for the best results.
Harness the Power of Social Media
Social media can be a powerful tool to help you market your brand. You can use social media in a few different ways, too. For one, you can pay for advertisements to appear in social media timelines in areas in which you want to operate or use certain parameters to target appearances to certain people. Social media is also a place where you can build a social media presence for direct marketing to your customers. Build a social media presence, develop your brand voice, and reach customers all from a single platform.
Get Influencers on Board with Your Brand
Social media influencers have emerged as a very potent force in the world of marketing and branding. See if you can identify influencers that operate in your niche to some degree and bring them on board. Pay them to shout out your dating service before their videos or to do an exclusive review on your behalf. This is especially important for getting young or tech-savvy people to use your site.
An online dating business is going to require a lot of work before your site gets its first user. You need to decide which area of online dating you want to operate in along with how you want to market the dating site. With all these potential methods in mind, you should be ready to launch a successful marketing campaign for your dating service.