If you’re running a business website or a simple blog, you can get more hits, make more money, and improve your site all around by using some free Google tools. Google offers all kinds of useful web apps that help with marketing, analytics, and even business operations.
All of these tools are free and easy to use. If you aren’t already making use of them, then it’s time you did. Here are some of the best Google tools that will benefit your business website or blog.
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If you’re just getting started with building and launching a website or blog, you can use Google Cloud hosting completely free.
Google’s hosting service operates on a pay-per-use policy, so you only start paying when you use a lot of resources. When you’re not getting many hits and not using a lot of storage, you won’t have to pay anything at all.
You can get all the space and bandwidth you need with Google Cloud. What’s more, all new users are given a $300 free credit. You can check out the plans on cloud.google.com.
Having a professional domain can help with your branding. It also helps with SEO. There are many domain registrars out there, but Google makes it easy to search and buy domains with their system.
Domains are generally around $12 a year for a top-level domain like .com or .net. It’s also easy to integrate with Google’s hosting so you can streamline the whole process.
Google Domains also makes it easy to view specialist domains like .store, .online, and .live. If a domain is already taken, it also lets you know if it’s for sale and how much you can pay for it.
Gmail is one of the best professional email services out there. You can set up as many addresses as you want and do all your mailing from their quick and efficient service. Their new updates make it easy to filter out spam and see the mail you want to see right away.
It also has an instant messaging service. If you need to get a hold of an employee or client for a quick chat, you can do it instantly via Gmail. Add this to a super fast emailing service and strong privacy and security features and Gmail is the ideal choice for email.
Google Docs makes it incredibly simple to create, edit, and share documents across the internet. Whether you’re showing a document to a client or collaborating with colleagues on something, Google Docs makes the whole process simple.
You can access your documents from anywhere either on your computer or a mobile device. You can also give other people access to view or edit.
The rest of G Suite is just as useful. You can create and collaborate on spreadsheets and presentations using Google Sheets and Google Slides. Google Forms allows you to collect feedback to improve your site or even poll data to create infographics. These tools are much more useful than Microsoft Office.
Google Hangouts (Meet)
Google Hangouts is a simple but effective communication service. You can private message people, create group chats, and even use VoIP video calls to host online conferences.
This can come in handy in various ways. Businesses might want to host online conference calls via the Google Hangouts service. It’s easy for multiple people to connect and talk on microphone and webcam at the same time. Others might want to use it to liaise with clients.
Google Hangouts can also be useful for those who want to create content. You can host video interviews and podcasts easily with Google Hangouts. Anyone can use it with their Google account, making it a simple service with powerful capabilities.
Google Analytics gives you all the information you need to improve your site. You can see where hits are coming from, which pages get the most views, and whether your hits are increasing or declining.
This is especially useful for adapting your content marketing strategy. You might identify that your longer articles are getting more hits than your short ones. You might notice an influx of hits from Twitter, calling for more social media marketing. You can also set yourself targets to reach each month in terms of viewership.
Implement Google Webmaster Tools with Google Analytics and you can also use the search console. This gives you information on what people search to find your site, allowing you to improve your SEO.
Google AdWords Keyword Planner
When it comes to SEO content marketing, you need to know the right keywords to target. Google AdWords Keyword Planner helps with this immensely.
Keyword Planner gives you a range of popular and related keywords to use. You can also view and sort by competition, average hits per month, and a range of other metrics.
While it’s designed for the paid AdWords service, you don’t have to use AdWords. You can simply use it for free to carry out keyword research and apply it to your SEO content.
Google Trends is another incredibly simple tool that can help with your content marketing. You can search multiple search terms and identify how well they’re performing on Google. It also gives you information on the latest trending topics.
This feature is especially useful for blogs. It can help you keep up with the latest news and report on the things that people are specifically searching for.
Businesses can also find popular keywords to use in their content to attract more Google hits. All around, this is a fantastic tool to quickly come up with content ideas and improve your search engine optimization.
Between things like G Suite, Google Webmaster Tools, and Google Cloud, Google gives you everything you need to run a website or blog. You can use these tools to streamline your business operations or bring hits to your blog and even monetize it. What’s more, all of these tools are easy enough to use on your smartphone as well as your computer. If you aren’t using them already, it’s time to start.