In today’s world, the ways of influencing the potential consumer are changing rapidly. In the past few years, Digital Marketing has become one of the most widely used. Thanks to this method you can collect complete information on the target audience, as well as track and analyze the results of brand promotion. An inclusive method allows you to use the most efficient channels for promotion.
Digital marketing is a general term for marketing products and services that uses digital channels to attract and retain customers. Anything from online radio ads to online contextual advertising ads. In simple words, digital marketing is any promotion that involves “digital”.
Often this concept is confused with Internet marketing, marketing on the Internet – but they have a significant difference. Or rather, digital marketing includes Internet marketing too, but it is not limited to the Internet. Let’s compare: internet marketing is SEO promotion of the site, context, webinars, etc. – All channels that are available to the user only on the Internet. And digital-marketing is all of the above, plus advertising and promotion on any digital media outside the network. That is, it involves digital communication, which occurs both online and offline.
And, of course, digital advertising does not include promotion through traditional channels like newspaper ads, flyers, TV ads, and billboards. Although, if there is a QR-code on a billboard, with which you can go to the site – it’s already digital marketing. In short, the essence of Internet marketing is the use of digital channels.
Objectives and Goals of Digital Marketing
The main objective is to attract and retain customers for the business. In addition, digital marketing can be used for the following purposes:
- Collecting contact data of interested users;
- increasing the reach and brand awareness;
- building a positive image;
- increasing consumer loyalty and recruiting brand advocates;
- collecting data for market research;
- informing the CA;
- promotion of new products and services;
- building a base of loyal customers.
The Benefits of Digital Marketing
- Establishing interaction with a wider target audience
- Getting the word out to more potential customers in a short amount of time
- More powerful impact on the audience
- Increase of brand awareness and customer loyalty
- Transparent measurement of the results of the marketing campaign and the ability to make adjustments in real-time
- Lower costs compared to traditional advertising.
It performs the full range of marketing tasks but uses the Internet as the main channel of interaction with the audience.
There are many pros of digital marketing outsourcing and remote digital marketing specialists. A digital marketing manager who specializes in this field knows what to do and how to do it. Because these specialists are more experienced in digital marketing, they are better equipped to handle your company’s marketing.
This frees up a lot of important time for you. You can focus on other ways to expand your business. This will ensure not only that the work is done efficiently, but also that it is effective.
Just as hiring a web design and web development company reduces design costs for you, the benefits of hiring a digital marketer for digital marketing are also a cost-effective solution. Instead of hiring a staff, you can get the job done for a fraction of the cost without sacrificing the quality of the work.
Whether you’re building a new website or planning to launch a new online marketing campaign, working with companies that outsource digital marketing can help you improve SEO for your web projects.
Best 7 Digital Marketing Services
1. Email Marketing.
Email marketing is the initial move towards the implementation of digital marketing because it is difficult to exploit this channel without the use of contact gathering and processing instruments as well as a system for sending messages.
Among the pluses of email marketing is that the database gets people contacts who are already acquainted with the company’s products and services, which means a higher probability of their feedback. For example, TheNewYorkTimes has 30 e-newsletters with an opening rate of about 70%. They got this result thanks to a narrow segmentation of the target audience. One series of emails works for students, another for retirees, a third for sports fans, etc.
2. Marketing in Social Networks (SMM).
Social networks hold the attention of users for a considerable period of time every day. Also, these media platforms have enabled more detailed insights into the interests of the audience, which itself willingly shares such data.
Virtually the entire user experience of the Internet has to do with sites like Google. Finding any good or feature, testimonial, suggestion, etc. begins with them. Today, SEO as a channel for attracting traffic involves investigating important keywords for the search, making sure they are at the right content concentration on the site, and the exploitation of fee-based SEO in case you can’t get high results.
4. Content Marketing.
This channel of digital promotion is a response to the fatigue of people to direct advertising in the network and not only in it but also in conventional forms of media, like radio and TV. In this case, the advanced user feels the need for helpful learning information. By familiarizing yourself with a particular subject, the study of different aspects is the way to discover additional necessities and purchase appropriate products. Content has different formats.
5. Paid Promotion.
The Internet community offers many choices for ads with a variety of ways to approach viewers and, therefore, targets. The paid channel allows increasing recognition, to reach new customers with the use of context or targeting parameters, as well as to customize the promotional proposal on the basis of the user’s interest in the company website or in the application.
6. Internet-based PR.
What PR people used to do when dealing with media editorial offices is now possible to do on the Internet. In some ways, there is an overlap with the tasks of content marketing. But the opportunities for public relations on the Web are not over with this. The variation is the application of other instruments.
7. Conversion Rate Optimization.
The emergence of this concept is connected to the realization that the attracted traffic to a page doesn’t guarantee its ensure its conversion into sales. The special feature of this digital marketing channel lies in the fact that it is aimed at improving the customer experience at the company’s online site.
The combination of all the features of the promotion of goods and services in today’s market forces companies to resort to technological solutions in digital marketing, which improves the quality of campaigns. These include:
– Chatbots. They help translate a set of standard customer questions into automatic mode. Most importantly, this is done to reduce the wait time for users when contacting support. Unloading operators from the contact center from processing typical questions allows you to redirect their efforts to solving difficult client requests.
– Voice Search. It’s a customer-friendly communication interface that is gaining popularity year by year. At the same time, it removes unnecessary barriers for repeated purchases of the company’s products, as there is no need to distract from household chores, take in hands a smartphone or other device to make a familiar order.
– Lead Qualification. Modern technology can take into account the characteristics of online behavior of users and predict their likely purchases and the amount of budget allocated for it even before the company comes into active contact with them. Such preliminary analysis and estimation of prospective customers improve the quality of interaction and increase the effectiveness of offers to each based on the user.
– Predictive analytics. This is a more serious analytical technological tool that helps to predict not only the inquiries at the stage of customer acquisition but also its behavior in the future. This is an opportunity for a company to take action in advance to maintain customer buying activity.
– Augmented and virtual reality. These technologies help digital marketers visualize future purchases and place them in the environment and conditions of the consumer or conversely immerse them in a new world of acquisitions. As the saying goes, “Seeing once is better than hearing a hundred times. It is difficult to find a better argument to convince in the purchase.
– Automation. With a large number of customers with different interests, it’s difficult to manually set up personalized advertising campaigns. Automation tools do this without human intervention.
The purpose of an experienced digital marketer – to identify and prevent such “discrepancies” at the planning stage and make the whole complex of Internet tools work as a single mechanism.