Web Design

12 Reasons to Keep Your Website Designs Simple

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Keep it simple is a phrase you will find on many web design blogs. Of course, an overly complicated website could be confusing and distract users from the site’s primary purpose. But a minimalist web design has more advantages than you might realize. So, here are some of the reasons why a clean, uncomplicated design is often best for most types of websites.

  1. Easier to Build and Maintain

Designing a clean-looking website may not be any less challenging than developing a cluttered, overpowering site. Even so, the code of a simple website is likely to be simpler than that of a complex website. And clean code is easier to understand and better organized. So the process of finding and fixing bugs will be more straightforward. And ongoing enhancements will be easier to implement.

  1. Cheaper to Host

Most hosting companies’ fees are based on the server storage space used. Even bundled package hosting deals usually have storage space limitations. The more storage space you use on a server, the more expensive the hosting. So, minimizing a website’s pages, images, and functions will save you or your client money. Indeed, you might even be able to take advantage of a free hosting offer with a straightforward website with only a few pages.

  1. Basic Websites Load Faster

Website users have limited patience with sites that take too long to load. Indeed, it has been estimated that bounce rates double when a page takes more than four seconds to load. Several factors can cause slow page loading. But the most common cause of a slow website is overly complex functions and content. So, a minimalistic site should load lightning fast. And that speed will lower bounce rates and improve search engine rankings.

  1. Easier for Search Engines to Interpret

A straightforward web design is easier for search engines to interpret. The site’s structure will be clear, and the content easier to understand. So, subject to other SEO (search engine optimization) considerations, a simple site is more likely to get ranked for the relevant keywords. And, of course, a simple structure simplifies navigation for human users, too.

  1. Puts the Focus on the Message

Cluttered pages and dazzling effects can distract visitors from the site’s purpose. But with a clean design, you can make the all-important calls to action the stars of the show. Proper use of whitespace, for example, will highlight critical messages and functions. And simplified navigation will make it easier for users to find what they want and complete actions.

  1. Simplifies the User’s Journey

A simplistic web design makes it easier to guide a user on their journey on a website. A visitor might land on some helpful content, for example. From there, you might wish to refer a user to a store page. But suppose a website design is cluttered and confusing. In that case, the user might get distracted or lost along the way. So, a simple web design gives you more control over the path a user takes through the site. And that control can lead to more conversions.

  1. Lower Bounce Rates

Visitors to a website decide in only a few seconds if they want to stay. And if people take one look at a site and think it is too confusing, they won’t hang around. So, first impressions are everything in web design. A straightforward website will give a positive first impression and encourage people to explore the content further. And that could dramatically lower bounce rates and increase conversions.

  1. Simple Never Looks Outdated

Web design trends come and go. So, the latest trend of today is going to look outdated tomorrow. However, a clean, simple, and easy-to-use website will always be appreciated. So, adopting a minimalist approach to web design will ensure that a site has timeless appeal.

  1. Improved Accessibility

Complex sites can be challenging for some people to use. For example, it can be difficult for some people to distinguish one element from another on a crowded web page. Fast-moving animation and flashing images might be a problem for some users. And indistinct fonts with insufficient contrast to the background will make reading text challenging for many people. So, simplifying a site’s design will make a website accessible for more people.

  1. Easier to Use

It would be wrong to assume that everyone is familiar with technology today. And some people are not as comfortable using websites as others. So, keeping things simple will make a site easier to use for those less well acquainted with the internet. A straightforward design will speed up the use of the site for those who know their way around websites, too. So, everyone will be happier with a simple and easy-to-use website design.

  1. Promotes Trust

Gaining the trust of visitors is essential for any website. And one thing that is sure to earn that trust is transparency. However, it is challenging to appear transparent if terms and conditions are tricky to find. And nothing destroys trust faster than apparently hidden charges, disclaimers, or delivery costs. But a simple web design makes finding these crucial points straightforward. So, a clean design can promote trust, which will help win conversions.

  1. Looks More Professional

The primary goals of your website might be to generate leads or make online sales. But, people do not like to be bombarded with sales messages and advertisements. Instead, they would prefer to be given the facts and make an informed buying decision. Stripping down a website to the essentials allows people to do this.


So, to sum, simple websites are often the best for many reasons. And website owners, web designers, and end-users can benefit from a website designed for a straightforward experience. Of course, on some sites, some complexities are unavoidable. Still, if you can make even a complex site appear to be simple, you will probably have a winning website design on your hands.

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