7 AI Writing Assistants to Help You Create Great Content in 2023

6 January 2023
7 AI Writing Assistants to Help You Create Great Content in 2023

Professional web designers will first ask you what your content is so they’ll know what matching design style to apply. You’ve heard countless times that content is king. It is – which is why design takes a complementary supporting role to content even if the overall visual design is the first thing that website visitors will notice.

However, humans often struggle at writing. Even very gifted writers experience writer’s block and lose momentum. Those who write for business and marketing – content writers, copywriters, bloggers – are constantly pressured to come up with engaging content, interesting copy, fresh topics, and attention-getting titles, among a host of challenges.

This is critical in the business sense because if your copy isn’t compelling enough no one will buy from you. Thankfully, technology came to the rescue to clear the obstacles in content generation. In this piece, we’ll be exploring some of the leading writing assistant software powered by artificial intelligence to help you create great content in 2023.

What is an AI Writing Assistant?

An AI writing assistant is also known as an AI copy generator or AI content generator. It is a computer program, usually a cloud-hosted, web-based software, designed to help you craft written content or edit your articles for errors. It does these tasks with precision, efficiency, and speed as it utilizes artificial intelligence technology.

An AI program, whether it is built to create websites, codes, music, images, art, or in this case text content, follows the same principle and process. It is trained to gather a huge amount of data such as a vast body of well-written works. It then identifies language patterns, learns what flawless writing looks like, and experiments.

After an accumulation of knowledge and experimenting, it learns from there and becomes “smart.” The AI can now write great articles on its own with a few preferences or inputs from you such as topic or niche, writing style, and purpose (ex. blog, landing page, ads, etc.), among others. The AI writing assistants such as those we have here are the products of the aforementioned process.

AI software uses many tools in its arsenal. Foremost of these are Natural Language Programming (NLP) which gives it the ability to understand words and text, and Predictive Analysis to foretell the right words to come in a sentence. With the introduction of GPT-3 neural networks in 2020, AI writing became automated and enabled (using probability) the creation of lengthy and original articles.

In other words, today’s crop of AI writing assistants has evolved to be more sophisticated, powerful, and human-like. Broadly, three types of AI writing assistants are available right now.

Types of AI Writing Assistants

AI writing assistants are categorized according to their functions, namely:

  1. AI Text Prediction – This is sentence completion best exemplified by a search engine such as Google. When you type in a word or phrase in the search box, the AI will analyze your writing and try to predict your next words.
  2. AI Text Editors – These are editorial assistants that review your copy or content for grammar, punctuation, spelling, and style. Grammarly is built as such while Microsoft Word carries some of these functions.
  3. AI Text Generators – These are auto or smart writers that can generate complete text content according to your preferred theme, chosen keywords, or given purpose.

The selections we have in this article are in the third type of AI writing assistant. Some of them may also carry the other two functions, but all are based on being AI text content generators.

Features to Look for in AI Content Generators

AI content generators or writing assistants usually offer similar tools and features. The difference is that some will have more of these tools at their disposal while others will have fewer. Let’s go over the important ones.

  • Multi-content capability. It must be able to create a variety of text content such as blogs, product descriptions, landing pages, ad copy, etc.
  • Multi-language support. English may be the language of business and commerce but the software should also be able to write in your regional or local language.
  • Topic generator. Great content emanates from great ideas. The software should be able to generate fresh ideas, relevant topics, and interesting titles.
  • General-purpose writing. It should be able to tackle not only business and marketing-related writing but also outside of those confines like writing bios, resumes, and reports.
  • Integration. It must have integration capabilities, especially with commonly used productivity tools like SEO and marketing apps or with your browser (as an extension).
  • Other useful tools. Some apps will strive to impress and give you extra tools like content rephraser, sentence expander, and even art generators. Good if these are free features or come with the basic plan.
  • Reasonable pricing. Look for free plans or trials so you can test them out. Affordable may not always translate to value for money. Go for reasonable or competitively priced plans that match your budget and requirement.

Those said, let’s jump right in.


1. Writesonic


Image credit: writesonic.com

Writesonic is an all-in-one, web-based AI writing assistant that is designed to be used by everyone. But it will most benefit the likes of writers, e-commerce store owners, marketing teams, and entrepreneurs since it has been trained to produce high-performing copy as well as conversion-optimized content that relates to your audience.

It can generate SEO-enriched and plagiarism-free content of whatever type including those for websites, emails, product descriptions, social media posts, sales emails, and more. When used for website copy, the resulting content is semantically accurate and synchronized, allowing Google to rank you high in SERPs.

Overall, Writesonic will present you with more than 80 AI writing tools so you can make more engaging, quality content quickly without you devoting precious hours to researching and correcting mistakes.

Key Features

  • 1-click WordPress export
  • AI article writer
  • AI templates
  • Browser extensions
  • Bulk processing
  • Chatsonic (AI chatbot for text and image creation)
  • Custom branding
  • Custom feature request
  • Integrations
  • Landing page generator
  • Multi-language
  • Paraphrasing tool
  • Priority access to new features
  • Product description generator
  • Sonic editor
  • Text expander

How It Works

  1. Write your topics or paragraphs in the given boxes.
  2. Choose your language and the number of outputs.
  3. Hit generate.


  • Free Trial – $0.00 for 1 user and a maximum of 6,250 words
  • Long-form – $12.67/month for 1 user and max of 47,500 words (price goes up with additional users and word count up to 5M)
  • Custom Plan – Tailored package depending on your requirement


  • Easy to learn and use
  • Plenty of features and free tools
  • End-to-end capability
  • Ideal for businesses and marketers
  • Inexpensive


  • Limited free trial
  • Don’t expect perfectly polished content
Check Writesonic Pricing

2. Jasper.ai

Jasper AI

Image credit: jasper.ai

Jasper AI is a popular content generator designed to be used by anyone. It has however become a favorite of professionals and entrepreneurs. It boasts over 100,000 marketers and top companies that use the online platform to quickly create blog content, articles, social media posts, emails, and many more.

Jasper AI utilizes machine learning algorithms to help you swiftly generate content that is unique, engaging, and conversion-focused. It enables users to come up with a variety of content whether for business (product descriptions, funnel and landing pages, sales letters) or other purposes (books, scripts, stories). It can even craft captions and love letters.

But it’s more than just a prolific copy and content producer, it can also brainstorm to present you with bright new ideas and topics and scale up your output up to ten times. Moreover, it is built for real-time collaboration with your team, can create content in more than two dozen languages, and even generate images and art to beef up your content pieces. It’s an end-to-end solution for content creation, sort of a personal digital assistant but much more sophisticated and powerful.

Key Features

  • 50+ AI templates
  • 29+ languages
  • Content generation
  • Content Lookback
  • Document editor
  • GPT3 technology
  • Grammarly integration
  • Jasper Chat (natural dialog interface)
  • Jasper Recipes (workflow sets)
  • Jasper templates (blog posts, emails, product reviews, ads, etc.)
  • Plagiarism checker
  • Sentence rewriting
  • SEO keywords
  • Tone of voice settings
  • Voice commands

How It Works

  1. You provide Jasper AI with the topic and other relevant info you want to be written.
  2. Jasper draws information from sources such as Wikipedia and online magazines.
  3. You guide Jasper as it creates content.
  4. Make edits or changes as necessary.


As of publication time, Jasper AI offers 17% off their rates if you pay annually. A 5-day free trial with a 10,000-word limit and a 7-day money-back guarantee is available.

  • Starter – starts at $29 for 20,000 words/month
  • Boss Mode – starts at $59 for 50,000 words/month
  • Business – custom plan and pricing


  • Easy-to-use interface
  • Content kick starter
  • Time saver (with ready-made templates)
  • Voice command
  • Lots of flexibility


  • No free plan
  • Needs fact-checking (can produce irrelevant content)
  • No full automation (it needs your regular input)
Check Jasper.ai Pricing

3. Copy.ai

Copy AI

Image credit: copy.ai

Copy.ai has a tagline that will hook you – “Say goodbye to the blank page, for good.” If you’re a copywriter or content creator, you definitely would want it. That promise of Copy.ai is not without basis since it delivers a robust AI-powered content generator that can churn out quality results in seconds.

The platform uses GPT3 tech, the latest AI programming for natural language, that can generate contextual copy. This is immensely useful for coming up with effective and engaging business content including ads, sales letters, landing pages, promotional materials, and marketing emails, among others.

The business orientation of Copy.ai makes it an ideal content-generating tool for marketers, sales teams, entrepreneurs, and professional bloggers. A newly introduced feature is the long-form article generator which will be very useful to serious writers.

Key Features

  • 90+ content types
  • 25+ languages
  • Built-in templates
  • Bullet points to paragraph converter
  • Digital ad copy generator
  • Idea/topic/title generator (for blog, webinar, and SEO)
  • Product descriptions
  • Website copy

How It Works

  1. Choose your copywriting project (blog post, social post, email, etc.).
  2. Enter some info about your brand and product (to give the AI some context).
  3. Sift through and review the results.
  4. Edit and polish the copy, then publish.


Copy AI provides a 25% discount when you opt for an annual payment. It also offers a 7-day free trial on the Pro plan with no credit card required.

  • Free – $0.00 limited to 2,000 words/month
  • Pro – $49/month for unlimited words


  • Easy-to-understand UI
  • Capable text editor
  • Supports multi-content type
  • Tone-specific content
  • Conversion-optimized results


  • No free plan or free trial
  • Needs fact-checking
  • Long-form content creation is still a Beta feature
Check Copy.ai Pricing

4. Anyword


Image credit: anyword.com

Anyword is a cloud-based copywriting tool designed to aid businesses highlight essential attributes of their services and products through the use of unique keywords. The focus on attracting consumers and converting them into customers prompted Anyword to come up with a Predictive Performance Score as well as AB testing. These allow users to assess how the sale of their products is affected by the use of various keywords.

Using the aforementioned approach, Anyword leverages its AI to help you come up with targeted, keyword-concentrated content. Anyword terms it as “copywriting AI with predictable results” which means you won’t waste time and resources in generating copy optimized for conversion.

Predictive performance ensures that you make smarter choices in your messaging whether it be for web content, ad copy, product and landing pages, blogs, emails, and social media posts. Anyword will generate copy and content tailored to entice customers and boost sales.

Key Features

  • 100+ AI writing tools
  • 200+ Data-driven copywriting tools
  • Blog post wizard
  • Custom keywords
  • Custom mode
  • Improve copy and boost scores
  • Multi-language support
  • Multiple seats
  • Original text suggestions
  • Preset keyword library
  • Real-time analytics and predictive performance
  • Text personalization
  • Website targeted messages

How It Works

  1. ​​Input a product description, summary, or URL.
  2. Choose a format and desired style or tone.
  3. AI generates a copy that’s sorted and scored by predictive performance.
  4. Let AI create copy variations, add your own and compare them.


You get two months free when you opt for a yearly subscription. A 7-day free trial is offered.

  • Starter – $29/month for up to 20,000-word credits
  • Data-Driven – $99/month for up to 30,000-word credits
  • Professional – custom plan and pricing


  • Advanced AI for accurate predictive scoring
  • Vast array of features and options
  • Keyword-focused content
  • Supports multi-content type
  • Ideal for marketers and businesses


  • No free plan
  • Other features are locked in the higher-priced plan
Check Anyword Pricing

5. Article Forge


Image credit: articleforge.com

Article Forge specializes in creating unique, SEO-optimized 1,500-word articles in 60 seconds. That’s long-form territory plus blazing performance. It’s made possible by Article Forge’s use of deep learning and artificial intelligence that powers its platform.

Whatever kind of content you need, from short product descriptions to full-length blog posts, Article Forge can deliver high-quality results at unprecedented speed. The technology applied is based on a decade of AI research, producing the first completely automated AI article writer.

It can help you research, plan, and in one click compose lengthy articles in seven languages. You can generate unlimited articles in bulk that are plagiarism-free, high-converting, and one-of-a-kind.

Key Features

  • AI-powered writer
  • Automatic posting to blogs
  • Bulk article generation
  • Multi-language support
  • Plagiarism-free results
  • SEO optimized content

How It Works

  1. Select your language, enter the main keyword/sub-keywords, and article length.
  2. Wait 30 seconds as the AI does its work.
  3. Get the generated article.


Article Forge offers a 30-day money-back guarantee and a 5-day free trial. The prices below are starter rates for one user at 25,000 words per month. Price goes up as words increase.

  • Monthly – $27/mo. (billed monthly)
  • Annually – $13/mo. (billed yearly)
  • Business – custom plan and pricing


  • Fast turnaround time
  • Automatic/scheduled posting to your WP site
  • Multi-language support
  • Zero plagiarism/unique content


  • May take a couple or more runs to generate a decent article
  • Beginner to medium-level results
Check Article Forge Pricing

6. ClosersCopy


Image credit: closerscopy.com

ClosersCopy is an online copywriting tool expressly designed to give you the most compelling copy for your business and marketing needs. It’s essentially a copywriting AI that brings with it a library of templates for various types of content like advertisements, emails, social media posts, blog posts, and sales letters, to name some.

The software is the brainchild of Nico Engler, a veteran copywriter who wanted a faster, easier, and more affordable solution to coming up with compelling copy for his clients. ClosersCopy is the powerhouse product – an AI-driven copywriting platform that offers three major tools with their respective functions – BlogAI, SalesAI, and StoryAI.

No matter what type of copy or content you need, you can be assured of speedy performance and professional results with the option to choose any of over a hundred languages. And as a cloud-based platform, you can access it from any connected device.

Key Features

  • 100+ languages
  • AI Drafts
  • AI writing (blog, sales, story, etc.)
  • Compete (keyword research tool)
  • Copy analysis (emotion, sentence, spam)
  • Data source collection
  • Drag-and-drop copy builders
  • Frameworks
  • Lifetime updates
  • Long-form editor
  • SEO audits
  • Template library
  • Thesaurus
  • Workflows

How It Works

  1. Log in to your account and head to the dashboard and project page.
  2. Create a new file and document.
  3. Choose your desired AI Mode (ex. Blog AI, Sales AI, or Story AI).
  4. Start with an open sentence, click the “write” button, and let the AI do its work.


ClosersCopy gives you a 14-day money-back guarantee as well as 30% savings when you subscribe to an annual payment.

  • Power – $49.99/month for 300 AI runs and 2 seats
  • Superpower – $79.99/month for unlimited AI writing and 3 seats
  • Superpower Squad – $99.99/month for unlimited writing and 5 seats


  • Intuitive editor and UI
  • Drag-and-drop builder
  • Large copy examples library
  • One-click copy analysis
  • Supports 100+ languages


  • No plagiarism and grammar tools
  • Basic insight function

7. Frase


Image credit: frase.io

Frase is a web-based AI writing solution that can be used by writers of any skill level. It can help them research and craft SEO-optimized content with less time and effort. Artificial intelligence does the heavy lifting and can generate high-converting copy at a simple click of a button.

It can help you fully automate the creation of blog intros, outlines, headings, FAQs, product descriptions, and many other types of content. It also has tools to autocomplete sentences as well as paraphrase and rewrite. Frase likewise comes with document-sharing features to facilitate project collaboration.

At the core of Frase are four key modules – Content Brief, Content Writing, Content Optimization, and Content Analytics. All of these are engineered to help you swiftly generate SEO and conversion-optimized content, uncover new content opportunities, and improve your content strategy.

Key Features

  • Frase Modules
  • Content editor
  • Content scoring
  • Custom templates
  • Document sharing
  • Google search console
  • Outline builder
  • Paraphrasing tool
  • Paragraph rewriter
  • Project status settings
  • Team project folders
  • Title generator

How It Works

  1. Log in to your account, click “Get Started” and then click “Content.”
  2. Access the content modules (ex. Content Writing).
  3. Input your keyword and press the enter button.
  4. Frase will crawl data sources and generate your content.


Frase offers a 5-day trial for $1 and a Pro add-on for an extra $35/month that includes unlimited access to the Frase AI writer, SERP data enrichment, and keyword search volume tool.

  • Solo – $14.99/month ($12 if paid annually) write & optimize 4 articles
  • Basic – $44.99/month ($37 if paid annually) write and optimize 30 articles
  • Team – $114.99/month ($97 if paid annually) write and optimize unlimited articles


  • Lots of SEO features
  • Ideal for marketers
  • Allows for unlimited text creation
  • Requires minimal guidance and direction
  • Integrates with important tools (ex. Google Search Console, HubSpot CRM, WordPress)


  • Comparatively expensive
  • Sometimes buggy output
Check Frase Pricing

Are AI Writing Assistants Reliable?

Would you trust content creation to artificial intelligence? Are they reliable? Granted they can now compose music, create art, and build entire websites, among other incredible things they can do with speed and accuracy doesn’t mean you have to unload everything to AI.

Remember that these are trainable machines that need human input and direction. They’re there to fill up our deficiencies. They are reliable in as much as they augment our shortcomings as humans. In all the examples above, you still need to review, edit, and personalize the resulting content. The human touch, tone, and voice is required to make written content relatable. You can’t relate to a robot.

Consider AI writing assistants as helpful tools to overcome human frailties like writer’s block, idea vacuum, and moods. These digital implements can serve to wake us from our doldrums and jumpstart great content creation for this year and beyond.