LinkedIn was launched back in 2002 as a job searching and networking platform for professionals. While many people still use it for the same purposes, it has evolved in the last two decades greatly and has become a powerful brand-building machine.
It’s the biggest platform on the internet for businesses to promote their content and products/services and build long-lasting connections. According to recent statistics, 89% of B2B marketing professionals say that they use LinkedIn for lead generation.
But to use this platform effectively, you need to make sure that you share your posts on the right day at the right time. So, what’s the best day (and time) to post on LinkedIn? Let’s find out.
Best Day to Post on LinkedIn
Best Day to Post on LinkedIn?
According to statistics, the best days to post on LinkedIn are Tuesdays and Wednesdays. These two days experience the highest engagement levels, with increased views, likes, comments, and overall interaction compared to other days of the week.
You can also post on Thursdays, as people are also very active on this day. But make sure that you avoid posting on Saturdays and Sundays as they’re the worst days to share content on LinkedIn.
Along with the days of the week, it’s also important to pay attention to the time of the day while posting.
On Tuesdays and Wednesdays, people are most active on LinkedIn from 9:00 AM to 12:00 PM. Whereas on Thursdays, the best time to post is between 9:00 AM to 11:00 AM.
Best Day and Time to Post on Linked: Industry Wise
The days and time durations mentioned above are general guidelines based on overall engagement. But the best days and times to post on LinkedIn can vary depending on the industry and target audience of your business.
Consumer Goods
The best days and time duration, along with the worst days, for businesses dealing with consumer goods, are as follows.
- Mondays: 11:00 AM to 12:00 PM
- Tuesdays: 10:00 AM to 1:00 PM
- Worst Days to Post: Saturdays and Sundays
Hospitality Industry
The hospitality industry is most active on Mondays and Fridays. Here’s the best time to post on these days.
- Mondays: 10:00 AM to 2:00 PM
- Tuesdays: 4:00 PM to 5:00 PM
- Worst Days to Post: Sundays
Travel & Tourism
The travel and tourism industry is most active on Tuesdays, Wednesdays, and Thursdays at the following times.
- Tuesdays: 9:00 AM to 2:00 PM
- Wednesdays: 9:00 AM to 2:00 PM
- Thursdays: 10:00 AM to 12:00 PM and 2:00 PM to 3:00 PM
- Worst Days to Post: Saturdays and Sundays
Restaurants
Just like most businesses, restaurants are also most active on Tuesdays and Wednesdays on LinkedIn. Here are the best time durations to post on these days.
- Tuesdays: 11:00 AM to 4:00 PM
- Wednesdays: 9:00 AM to 3:00 PM
- Worst Days to Post: Saturdays and Sundays
Healthcare Industry
Tuesdays, Wednesdays, and Thursdays are the best days to share your content on LinkedIn during the following time durations.
- Tuesdays: 8:00 AM to 2:00 PM and 6:00 PM to 8:00 PM
- Wednesdays: 9:00 AM to 4:00 PM, 5:00 PM to 6:00 PM, and 7:00 PM to 9:00 PM
- Thursdays: 7:00 AM to 8:00 AM, 10:00 AM to 11:00 AM, 3:00 PM to 4:00 PM, and 5:00 PM to 6:00 PM
- Worst Days to Post: Sundays
Educational Institutes
Tuesdays and Fridays are the best days for educational institutes to post on LinkedIn. Here are the most optimal time durations for these days.
- Tuesdays: 10:00 AM to 11:00 AM
- Fridays: 6:00 AM to 7:00 AM
- Worst Days to Post: Saturdays and Sundays
Non-Profit Organizations
Non-profit organizations should post on LinkedIn on Tuesdays and Wednesdays at the following times.
- Tuesdays: 10:00 AM to 11:00 AM
- Wednesdays: 11:00 AM to 12:00 PM
- Worst Days to Post: Saturdays and Sundays
Media Industry
The best days for the media industry to share marketing content on LinkedIn are Tuesdays, Wednesdays, and Thursdays. Here are the best time durations for these days to pick.
- Tuesdays: 11:00 AM to 1:00 PM
- Wednesdays: 10:00 AM to 12:00 AM
- Thursdays: 9:00 AM to 11:00 AM
- Worst Days to Post: Saturdays and Sundays
How to Find the Best Time to Post on LinkedIn
Keep in mind that the best time to post on LinkedIn for your business can still vary depending on your brand’s unique situation and challenges.
While you can use the guidelines discussed above as a starting point, you should perform your own research to figure out the most optimal time for marketing on LinkedIn for your business.
Here’s a list of some tried and true tips that you can use for this purpose.
Study Your Audience Behavior
Understanding the behavior of your target audience is crucial for determining the best posting days and times on LinkedIn. You should analyze when your audience’s most active, how they engage with different types of content, and what topics resonate with them.
You can use LinkedIn analytics and other social media management tools to understand your audience’s engagement patterns. It’ll help you find the best posting times on LinkedIn to generate optimal marketing results.
Perform Experiments
Experimentation is key to optimizing your LinkedIn posting strategy. Try posting at different times and on different days of the week to analyze audience response.
Track the performance of each experiment carefully and make data-driven decisions based on the results.
Review Your Top-Performing Posts
Analyzing your top-performing posts will help you understand what posting time resonates with your audience. It’s one of the best ways to find the best posting schedule based on what has worked well in the past.
Spy on Your Competitors
Monitoring your competitors’ activities on LinkedIn can provide valuable insights. Observe their posting frequency, times, and engagement levels to identify strategies that are working for them.
However, it’s important to avoid direct copying and focus on finding unique ways to engage with your audience.
Final Words
LinkedIn is an excellent platform for businesses to market their products and services and increase their sales. However, it’s important to make sure that you choose the right posting days and times to utilize the full potential of your marketing strategy.
We hope this guide has helped you understand what’s the best day and time to post on LinkedIn depending on the industry of your business.
Lastly, don’t forget to use the tips discussed above to create a LinkedIn posting strategy that meets your brand’s unique needs.
