InVideo Review: How Good Is This Online Video Editor?

The video editing software market is expected to grow from $779.8 million in 2018 to $932.7 million in 2025 based on figures from Statista. The growth is driven largely by the increasing consumption and use of video content. Indeed, video has become an important medium for entertainment and business.

Marketers have recognized the role of video as a significant content type for attracting audience attention. But not any kind of video will do. It must be polished and professionally made to relay your message without the complexity and high cost. You need the right tool for the job. Does InVideo fit in? How good is this online video editor? Let’s find out.

Check if you can get any special discount with our InVideo coupon code article.

What is InVideo?

InVideo is an all-in-one, web-based, DIY video editing solution used by small and big businesses alike for crafting quality videos. It counts top-name brands as users of its platform which has created nearly two million videos so far. Not bad for a video editing tool that has lots of competition. But there are many compelling reasons why you may want to give InVideo a try.

First off are its more than 5,000 customizable video templates for every conceivable purpose or requirement. There are templates for making intros, outros, slideshows, video ads, birthday videos, promos, Instagram or YouTube videos, and more. Templates serve as your canvas; from there you can add videos, images, and music from an eight million plus media asset collection.

Next are advanced features like a set of 50 plus AI-powered themes that lets you convert text-based content into videos in three simple steps. Just pick a theme, add a text or headline, edit the scene or music and your video is ready, thanks to powerful algorithms and automation.

Of course, the selling point of InVideo is how easy it is to use. With a drag-and-drop editor, video creation is a breeze. Essentially, all you need is internet access and your creativity. Forget about technical skills or specialized gear since InVideo will do all the heavy lifting and provide the components you need to come up with engaging videos.

Key Features

• Animation
• Audio Capture
• Collaboration
• Customizable Branding
• Customizable Templates
• Media Library
• Social Sharing
• HD Resolution
• Text to Video
• Video Capture
• Video Creation
• Video Editing

Pricing

• Free – $0.00, 1GB cloud storage, free video sharing
• Business – $30/month, 10GB cloud storage, 60 HD video exports/month
• Unlimited – $60/month, 100GB cloud storage, unlimited HD video exports/month

Highlights

* All images in this article are from invideo.io

Effortless video editing

InVideo is not an all-in-one video editing platform for nothing. It comes packed with the tools you need to cut, crop, and trim videos as well as add text, stickers, transitions, clips, images, music, voiceovers, and others using an easy-drag-and-drop interface. What would previously take hours or days to edit and produce using complex software will now take only minutes to do the job.

Vast template library

What further facilitates the editing and production process with InVideo is the availability of over 5,000 pre-built templates even on the free plan. These templates are customizable and specific to your niche or business. Rather than start from scratch (which you can also do), you have these video templates for particular purposes as your foundation. Add and edit the elements you want to include and you’ll have your completed video in a jiffy.

Automated text-to-speech

InVideo comes with its own AI-powered tool in the form of an automated text-to-speech tool. It lets you write text in any language and the system will read it out naturally, giving you a built-in voiceover function. This effectively eliminates the hiring of voiceover artists that charge exorbitant talent fees. Voiceovers give a professional and personalized quality to videos especially if done with local language and accent, perfect for ads and marketing videos.

Carry your branding

InVideo allows you to easily customize your video to reflect your branding. Add in your company logo, colors, slogan, and other elements representative of your business and you’re off to ensuring that your brand is carried through in your videos. It’s easy to add your brand colors using a palette picker and change font size and style; you can even upload your very own corporate fonts if you have.

Boost content strategy

Your content strategy will be supported by InVideo as it gives you tools to expand across multiple platforms. With just one click, you can post and share your videos on popular social media sites. You can quickly resize a video to fit a particular platform’s standard dimensions and then duplicate the content in whatever is the accepted format.

InVideo even allows you to convert your blog content into video content simply by selecting the articles-to-video template. The tool will scrape and repurpose your blog post text and import them onto the InVideo editor.

Low Points

Not for professional video editors

Experienced video editors and technicians may find InVideo not quite up to their exacting standards. Understandable because the software was deliberately designed as a DIY platform for those with no video editing background like marketers, real estate agents, educators, in-house PR team, etc. But it has enough advanced, automated features that even professional editors can enjoy using and have fun with.

On the pricey side

While it has a generous free plan that lets you access the huge template collection, InVideo’s subscription is a bit on the higher end of the pricing spectrum. This can be an issue for the budget-conscious especially when there are other similar solutions that offer lower pricing and free plans that are not restrictive. But you can always go for the annual payment that slashes off half of the monthly price which is a significant discount.

Top Alternatives

The video editing software category is a crowded field of veteran players and newbies trying to get a share of the market. In other words, you’ve got plenty of choices such as those below if InVideo doesn’t fill your requirements.

• Adobe Premiere Pro – Top-of-the-line, professional video editing software that goes for $20.99/month for individuals and $35.99/month for teams.
• StoryXpress – Create videos and add them to your website; offers a free plan and 2 paid plans starting at $10/month.
• Animotica – Easy-to-use video editing software for Windows 10 available as a free app and paid software starting at $6.99.
• WeVideo – An online video editor for all types of users; comes with a free plan and several paid options starting at $4/month.
• FlexClip – Simple but powerful web-based video editor and creator with a free plan and 3 paid plans starting at $9.99/month.

Now back to our main question, how good is InVideo as an online video editor?

The Verdict

InVideo is good enough for everyday use by regular users who need to come up with specific-purpose videos quickly and easily. The software has all the things you need in one place such as easy-to-use tools, automated and advanced functions, a large template library, and a huge collection of media assets. It is smooth and fast and requires just your device and internet access.

You’ve got a check mark on every video editing component you need with InVideo. So we recommend you try it out. Simply sign up for the free plan and start making your videos without breaking a sweat. And if you like it, upgrade to the premium plan without breaking the bank either.