Looka Review: Is It The Easiest Web-based Logo Maker?

Did you know that logo designs can cost anywhere from $15 to hundreds of thousands of dollars? In 2021, more than half of businesses spent up to $500 for their company logo. In other words, whether you hire a graphics artists or agency or do it yourself, coming up with a logo will cost you.

However, it’s a worthwhile investment because a logo is built for the long run and is the singular most recognizable representation of your brand. The DIY route, therefore, becomes a very compelling option when it comes to logo design – you reduce cost and get a quick turnaround. That’s why online logo creators have become popular. One such software gaining ground is Looka. But is it the easiest web-based logo maker?

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What is Looka?

Looka is an online design platform for custom logos and branding. It was formerly known as LogoJoy and was rebranded as Looka in 2016. Since then, it has counted over five million from 188 countries. Gaining a large following through the years stems from its ease of use and robust features. It is a self-service platform after all, accessible through your browser.

A while back, you may remember logo creation as the exclusive work of expensive graphics specialists or design agencies using sophisticated design software. Not anymore. Looka leverages an AI-powered platform to bring life to the logo you envision and build an engaging brand.

Looka can help you make a logo in minutes – not the generic but the unique kind even if you have zero design skills. You have dozens of options to tweak, edit, and modify every element of your design until you get a logo that perfectly matches your preferences and vision.

The software, however, is more than just a logo maker. It’s also a brand builder that can assist you with creating hundreds of marketing materials – all branded carrying your logo, fonts, and colors. These can be done instantly, consistently, and right in one spot.

With a Brand Kit editor, you can choose from over 300 templates and customize the design of your business materials to showcase your branding across social media, product packaging, company forms and cards, etc.

Key Features

• AI Logo Creator
• Brand Kit Editor
• Branding Resources
• Design Preview
• Design Templates
• Drag-and-drop Interface
• Lifetime Technical Support
• Printable Designs
• Social Media Kit
• Step-by-step Wizard
• Unlimited Mockups
• Vector File Options

Pricing

Option 1

• Brand Kit – $96/year (billed annually)
• Brand Kit + AI Generated Website – $192/year (billed annually)

Option 2

• Basic Logo Package – $20 (one time purchase), 1 PNG low-res logo file
• Premium Logo Package – $65 (one time purchase), multiple high-res file types

Highlights

* All images in this article are from looka.com

AI-powered logo creator

Looka’s logo creator follows in the footsteps of AI-powered solutions like website builders and digital writing assistants. You know what that means – minimal inputs from you and drastically faster logo building process that can be completed in a couple of minutes. It reduces a lot of high-cost overheads including third-party professionals and complex software.

Great looking logos

The logos designed and created by the AI platform based on your preferences are in themselves already professional and great looking. Your initial inputs of text, color scheme, icons or symbols that represent your industry or business will be taken into account by the AI to come up with a logo that closely adheres to your specs. Of course, if you want you can add personal touches.

Complete customization

Create as many logos and perform unlimited customizations. Modify and tweak to your heart’s content any logo element – backgrounds, colors, shapes, text, images, icons, and more. You can save and download logos in multiple formats that are fit for web publishing or printing. And you get to have several mockups and examples created by the AI platform from which you can do unlimited personalization.

Not just a logo maker

The Brand Kit package gives you not just a logo creator but a full social media and branding tools and resources. You’ll have all the things you need to build various brand materials like color schemes, fonts, templates, logo files, emails, etc. Your materials such as ads, banners, cards, brochures, and many others are all print and web ready.

Low Points

No free plan

Having no free plan or even a free trial is a downer especially when other similar online platforms offer free logo creators albeit on a limited basis. You can design your logo in Looka at no cost; you just can’t save or download it. If you like your creation, you can buy that one particular logo that you designed through the one-time purchase basic logo package.

Barebones basic logo package

Speaking of that basic logo package, you’d expect much more than just one low-resolution PNG file at 1000 x 1000 pixels. But that’s just about it for $20 a pop which is still cheaper than other logo makers that go for $50 per logo.

Top Alternatives

Looka may not be to everyone’s taste. No problem, there are lots of online logo makers – from the simplest to the most sophisticated. Below are Looka alternatives that you may find more to your liking.

• Canva – Easy-to-use online logo creator offering a free plan as well as premium Pro and Team packages.
• Wix Logo Maker – Cloud-hosted logo maker that comes with a free plan and several low-cost packages.
• Placeit – Create professional logo designs for free or go for unlimited subscription at $7.47/month.
• LogoDesign.net – Build a business logo in just two minutes and download it for $37.
• Logo.com – Top-rated, web-based logo maker with a free plan and paid plan at $10/month.

Back to Looka – how did it fare in our scrutiny? Is it as easy to use as it claims to be?

The Verdict

Looka gives you the power and freedom to design your business logo, something unimaginable if you have no design skills. But now, Looka’s artificial intelligence platform does the work for you, with your directions and inputs, making it one of the easiest-to-use online logo makers.

Another great thing going for Looka is the unlimited customization. While the AI platform will already give you amazing logo designs based on your specifications, you can still perform as many personalized tweaks as you want. You can come up with several logo examples and pick the best one you like. Easily, it’s one of the simplest but most robust logo makers and brand builders around.