Octoboard Review: Can You Trust This App To Visualize Your Data?

Image credit: octoboard.com

By 2025, the global data sphere will carry around 175 zettabytes of data. That is an unimaginable amount of data considering that one zettabyte contains 21 zeroes. Daily, there are tons of data produced by just about. But data is useless if it can’t be understood. This is where Octoboard comes in.

Octoboard aims to provide a solution to simplify the analysis and presentation of data so it can be easily understood. It will help you gather, utilize, and share business data as well as automate reporting for thousands of business clients. It is a completely cloud-hosted, self-service software. However, can you trust this app to analyze and visualize your data?

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What is Octoboard?

Octoboard is a no-code e-commerce and marketing analytics that specializes in creating digital marketing reports and dashboards. To do these, it comes with tools and features to give you a real-time business data hub with all your data in one place that can be accessed anytime from anywhere.

Octoboard simplifies the process of data management by automatically gathering, visualizing, and updating data from over 18,500 business organizations in more than 80 countries across various channels. The platform then allows you to relay important data and business goals to clients, employees, and stakeholders through attractive dashboards and reports.

With Octoboard, you get access to more than 200 customizable data templates for all types of businesses which can be sent and shared on corporate or client websites, online pages, office TV screens, social media, video streaming sites, etc. These templates can display more than 2,000 metrics to give you deep insights. Meanwhile, a white labeling feature enables you to carry your brand across all your dashboards and reports.

Key Features

• Automated AI data insights
• Automatic updates
• Customizable dashboards
• Data connectors
• Data import/export
• Drag-and-drop operation
• Integrations
• Key performance indicators
• Lead generation
• SEO tools
• TV dashboards
• Web analytics

Pricing

Octoboard follows a SaaS subscription pricing model. There are two major pricing categories – for business and marketing agencies.

Octoboard for Business – Pricing is for one company only.

• Starter – €18/month
• Growth – €30/month
• Teams – €48/month

Octoboard for Agencies – Ideal plans if you service multiple companies.

• Freelancer – €35/month
• Team – €70/month
• Agency – €105/month

Highlights

All images in this article are from octoboard.com

Octoboard is targeted at those needing to leverage marketing data such as small and large businesses, startups, freelancers, marketing professionals and agencies, and e-commerce businesses. Here are its strong points:

Multi-use platform

The many tools and features of Octoboard make it conducive for many business processes and uses. These include building while label client portals, capturing leads, automating client reporting, combining SEO and PPC metrics for cross-channel analytics, motivating teams through leaderboards, updating and engaging investors through visualized reports, and monitoring industry trends, among others.

Real-time business HQ

You have a centralized console or a business headquarters with Octoboard. From its platform, you can manage and take control of your data, get live website traffic, gather leads and signups, access templates, design dashboards, create data visualizations, and monitor just about everything Octoboard is connected to including numerous other apps and thousands of businesses.

Automated reporting

Put reporting on auto-pilot through Octoboard’s powerful reporting features for businesses and agencies. An all-in-one reporting platform can consolidate, analyze, and visualize data from PPC, SEO, reviews, rank trackers, social media, calls, customer touchpoints, and others. You can automate, schedule, and send unlimited reports to clients, import and export data, and have the app analyze all your data.

Build client portals and earn extra

If you own a marketing agency, you can benefit most from this feature. You can easily create online portals for your clients and host these on your website. From these beautifully designed portals, clients can access all the reports and data they need. You provide not only service and value to customers but also reduce the chances for them to transfer to another business or agency. Of course, you can charge clients for these extra services and have a continuing revenue source.

Affordable Starter plans

With pricing plans starting at €18/month for business and €35/month for agencies with ample tools and features included, Octoboard’s entry rates can be considered in the budget-friendly range. Comparable data analytics and visualization software available in the market are priced a bit higher while more robust business intelligence platforms are usually quote-based, meaning they can be quite expensive.

Low Points

Users and non-users alike have observed a sore point plus a couple of things Octoboard should have.

Be ready to pay more when you scale

While Starter plans are relatively affordable, the same can’t be said once you go up the pricing ladder and add agency clients. Overall, the pricing plans can get confusing with additional costs for add-ons that can range anywhere from a whole suite of tools to individual features. Carefully study the plans and their offerings.

No predictive analysis

Octoboard utilizes machine learning to discover trends that you may have missed. But it doesn’t have forecasting capabilities to help you be on your toes for what might happen.   It would have been better if it had AI-powered predictive analytics that can examine patterns in large data and identify behaviors in your business or industry.

Top Alternatives

If you find Ocotoboard lacking in certain areas, try to explore these alternatives:

• Datapine – Online business intelligence and data visualization platform, offered at quote-based pricing.
• DashThis – Marketing reporting and analytics dashboards for SEM and SEO; comes with 4 pricing plans starting at $39/month.
• Geckoboard – Professional KPI dashboards for marketing, sales, e-commerce, etc. with 3 premium plans starting at $49/month.
• Grow – No-code, full-stack business intelligence and data visualization software available at quote-based prices.
• Zoho Analytics – Modern, self-service business intelligence and data analytics platform with a free plan and 5 paid plans starting at $24/month.

We go back to our initial query – can you trust this app to visualize data?

The Verdict

Yes, you can use it to manage, collect, analyze, and visualize data that you need to make insightful business decisions. It has enough features, tools, and capabilities to simplify data gathering and data presentation in an understandable, visualized form. It has reasonably priced starter plans but get ready to shell out more once you scale and use premium add-ons.

Nonetheless, Octoboard is armed to the teeth and gives you a powerful way to boost your marketing and leverage data to your full advantage. Do try it to personally find out what it can do for you and your business. Simply sign up to create your free business account or free agency account to get started.