In a strategic move to enhance its managed WordPress hosting solutions, WP Engine has announced the acquisition of NitroPack, a leading SaaS website performance optimization platform. The acquisition demonstrates WP Engine’s ongoing commitment to improving site performance for its clients.
NitroPack, known for its well-regarded and relatively expensive site performance solutions, has been a leader in the industry for years. In 2023, WP Engine and NitroPack formed a partnership that powered WP Engine’s PageSpeed Boost product, which was offered internally to customers. With the acquisition, the NitroPack team will now be fully integrated within WP Engine in July 2024.There are currently no immediate plans to change the pricing options for NitroPack, ensuring that it will continue to be available as a standalone product. WP Engine has confirmed that there will be no immediate changes in services pricing or billing for current NitroPack customers.
“We have no immediate plans to change the pricing options for NitroPack products,” a WP Engine spokesperson stated.
NitroPack will continue to work with page builders and other hosting providers, and this will remain available. In the coming months, WP Engine plans to leverage NitroPack’s technology to enhance additional functionality to its PageSpeed Boost product for customers.
“In the coming months, we will continue to leverage NitroPack’s strength to enhance additional functionality to Page Speed Boost,” the WP Engine spokesperson added.
Innovative, Customer-Driven Results
NitroPack was previously introduced to WP Engine customers with the launch of Page Speed Boost, which utilizes NitroPack’s proprietary WordPress optimization technology. The acquisition will further strengthen WP Engine’s website performance capabilities, providing customers with innovative features and flexibility for site optimization.
Since its launch, Page Speed Boost adoption has consistently grown, with customers experiencing significant improvements in Google Lighthouse scores, which measure Core Web Vitals. These include a 34% average improvement in desktop scores and a 132% average improvement in mobile scores.
Similar improvements have also been observed across NitroPack’s wider customer base. Software provider OfficeRnD experienced a 12.5% boost in key page conversions and a 10% increase in overall website conversion rate after implementing NitroPack on its website. Additionally, the site’s mobile performance score improved to over 90, and it passed all Core Web Vitals, significantly enhancing SEO visibility and user experience.
These customer results align with NitroPack’s mission to provide easy access to world-class performance and support its founders’ vision for a faster, more accessible web.
“Over the past year, our partnership with WP Engine has highlighted our shared vision and values. We are both passionate about making websites faster,” said NitroPack Co-founder and CEO Georgi Petrov.”
Having sold companies before, we’re highly selective about who we do business with, and our journey with WP Engine has reaffirmed that they’re the right fit for our team, our technology, and our customers. This acquisition is more than a business transaction, it’s the culmination of a relationship built on trust, shared goals, and a mutual commitment to innovation,” Petrov added.
Differentiated Technology
NitroPack’s advanced technology drives impressive results through robust automation and optimizations for superior page load times and overall site performance. Key features include proprietary speed algorithms, advanced caching, and a built-in global CDN, which enable users to achieve faster load times without writing code or relying on developer resources.
“NitroPack’s technology makes it easier to ensure faster load times while giving developers time back to focus on more important projects,” said WP Engine SVP and Chief Product Officer Ezinne Udezue. “The acquisition will enable WP Engine’s customers to harness this technology more broadly, as future innovations will allow them to tailor NitroPack’s features to their specific site needs.
“WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for Managed WordPress and Headless WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily.
