Every business’s ultimate goal is to generate sales and gain lots of profit. Of course, every company element, including the website design, should contribute to those goals. You need to create an aesthetically pleasing and engaging web design that can lead visitors to purchase a product from your online store.
Even if you have no web design experience, website builders have pre-made designer templates that you can use based on your website design. Hostinger’s website builder, for example, does just that. You can choose one of their many designer-made templates and modify the elements to your liking.
To help you design your website, here are the ten things that you need to know to help you increase sales.
Table of Contents
- A Clear and Standout Unique Value Proposition
- Smooth, Fully Responsive eCommerce Website on Mobile Devices
- An Attractive and Compelling Call-To-Action
- Trust Badges and Security Signals
- User-Generated Ratings and Reviews
- High-Quality Product Images
- Live Help Chat to Answer Buyers’ Questions
- Keep Navigation Elements Where Users Expect Them
- A Simple and Straightforward Checkout Process
- Display Price Changes In Real-Time
A Clear and Standout Unique Value Proposition
Great web design without a clear and unique value proposition might not be enough to make customers purchase from your online store. The first thing you need to do is decide what your business’s value proposition is. You can base it on having the best price, best quality product, innovativeness of your product, or other unique things that your business has.
Once you have the value proposition for your business, the next thing you need to do is communicate it to your visitors. That’s where web design comes in. You need to make it clear and visible that you have something unique for your business. This can be done by placing images or highlighting or bolding keywords on your website. You can even make the headline or the first thing they see when entering your website about your value proposition.
The most important thing is for the visitors to understand the value proposition and become attracted to it, thus making it one step closer to getting a sale.
Smooth, Fully Responsive eCommerce Website on Mobile Devices
Not only should you make your website smooth and responsive for desktop viewing, but you should also focus on doing the same thing on mobile devices. More than 50% of websites are accessed from mobile devices. Not tapping into the vast majority of people will result in a loss for your website.
You should make sure that your website’s layout can quickly adapt to every type of screen. This is so you don’t have to create an entirely different website, only adhering to mobile devices. Make sure to do testing before you publish your website.
To help you, some website builders have the option for you to optimize your website for desktop, mobile, and tablet at once on their design page. They’ll even automatically adjust the elements and images that you’ve placed on the desktop version to still flow nicely on other viewing platforms, or you can change them yourself on the same design page, so you don’t need to do double work.
An Attractive and Compelling Call-To-Action
Calls-to-action are a must-have element on your website because they can boost click-through rates and increase conversions when placed strategically. Not only that, but they also help in navigating through the website.
You should take some time to look at where is the best place to put your call-to-action elements. This can be done by looking at a heat map of your visitors’ focus when visiting your website. You should also consider the design and wording of the call-to-actions to make it stand out.
The main goal for this is to get increased traffic and conversions; this can be filling out contact information or even buying a product.
Website builders often have pre-built call-to-action buttons for social media, and they also allow you to add your own call-to-action on the website using the elements that they already have on the site.
Trust Badges and Security Signals
Trust and security are other essential things that your website should be able to project. This is to show visitors that you can deliver on your promises and have the necessary qualifications and skills.
To do this, you can add trust elements like customer testimonials and trust and security badges. Example getting Paypal’s certification or showing the additional security that your website uses other than SSL certificates.
You can also use badges of the website builder you used and the secured checkout process. Your ultimate goal is to make the visitors trust that you will provide them with a pleasant experience navigating and purchasing from your website.
User-Generated Ratings and Reviews
More than 60% of online shoppers read and trust user-generated ratings, reviews, and testimonials, seeing them similar to getting a personal recommendation from someone. Visitors are more likely to purchase your product if they see a five-star rating on the product.
You can place product-specific reviews where the user’s direct feedback on the product is directly placed underneath the product’s description; thus, visitors will see the reviews as they scroll through the product.
If you don’t have many products and reviews yet, you can create a dedicated page to place ratings and reviews.
Getting customer reviews is one of the quickest and easiest ways to promote your product and gain conversions.
High-Quality Product Images
One of the factors that turn potential customers away from buying your product is not seeing the product you’re selling. It’s bad enough that they can’t see it in person, so the least you can do is provide high-quality images of your products for them.
You should take photos of multiple angles from your products and perhaps even create a photo gallery of the product to click through them. The inclusion of a pop-up box where customers can zoom in on the product and see it in detail is another excellent feature to include on your product.
If possible, try taking photos of incorporating your product with people who are using or interacting with it, which will give potential buyers a better understanding of both how it looks, and what is its scale.
Live Help Chat to Answer Buyers’ Questions
This is a great additional feature that will help customers quickly if they have any questions as they are browsing through your website. You can add a pop-up chatbox on the bottom right of the screen or somewhere where it doesn’t distract your website’s main page but still visible to the customers.
Use AI to automatically give a small pop-up message stating that they should have any issues. They can click on the button for help.
Just knowing that someone from your business that’s ready to answer their questions alone will increase customer’s trust in your business.
Another great and simple way to increase sales from your website is by having clear and concise navigation. More than 80% of customers who visit an online store are immediately seeking information regarding your products. Having a search bar on top of the page will help guide customers to find what they’re looking for quickly.
Another way to help customers easily navigate through your website is by creating menu bars placed on the left side of the page on a vertical display or utilizing the drop-down menu method. The menu bar should be available across all of your pages.
A Simple and Straightforward Checkout Process
One of the reasons people leave an online store is the long and tedious checkout process, resulting in a high cart abandonment rate. So, you should make your checkout process as simple and straightforward as possible.
To do this, make sure that the checkout page is easy to navigate. Don’t require them to sign up to your site but instead allow them to use their existing accounts like their social media accounts or even let them check out as guests.
Elaborate on every process. Mention what information customers need to input, explain the different shipping methods & their extra prices, and what to do if they ran into any issues during the checkout process. Redirect them to a confirmation page once they’ve completed their purchase to let them know that the purchase is complete.
Display Price Changes In Real-Time
Another reason why there is a high cart abandonment rate is the high additional costs that are not displayed until customers are about to pay for the products. Some customers would just add their products to see the final price and leave.
To avoid this, you should provide them with all of the extra costs like shipping costs, taxes, and other fees upfront or real-time as they add their items to the cart. This way, customers are less surprised and are more likely to continue to purchase the products as they already know the price they need to pay beforehand.
Now that you know the ten web design elements that will help you increase your sale, all that’s left is for you to implement these tips on your website. Remember that using a website builder dramatically simplifies and helps you in implementing these elements.