Getting a new web design business off the ground can be challenging. After all, the first thing prospective clients will ask to see is a portfolio of your work. But of course, as a new web designer, you won’t have an extensive list of previous projects. So, you are stuck in a bit of a catch-22 situation.
However, every successful web design business had to start somewhere. And even established web design businesses struggle to find new customers sometimes. So here are some tips to help you attract new clients to your web design company.
How to Get More Clients for Your New Web Design Business
Maximize the Benefit of Your Website
The first example of your web design skills that prospective customers will see is your website. So, put in the time to ensure that your site is exceptional. Remember, though, that clients will be visualizing how your website might translate into a website for their business. So, it is best not to go overboard with innovation. Instead, keep the site relatively simple and easy to navigate. And don’t neglect the search engine optimization (SEO) aspects of the site. Organic traffic is the cheapest way to gain new leads for your web design business.
Network
You would probably rather spend time designing groundbreaking new sites as a web designer. However, as a business owner, you will also need to build a network of valuable contacts. So, spend some time polishing your LinkedIn profile and networking on the site. And attend local business events that offer networking opportunities. Remember, every imaginable type of business needs a website. So, the wider you cast your net, the better your chances of capturing valuable leads.
Find a Niche or Niches
A competent web designer will have the skills to design a site for almost any niche. And, as mentioned above, it would be best to target a broad market when first starting a web design. However, if you have experience in a particular niche, that is a strength you can use. So, sell that strength in targeted marketing directed at that niche. And be on the lookout for potential vertical markets as the business grows. One or two happy accountant customers, for example, could be the beginning of your specialization in designing websites for professional services companies.
Consider Freelance Marketplaces
You will probably have to cut your rates to win customers on a freelance site. Even so, platforms such as Fiverr, Upwork, and PeoplePerHour will provide work opportunities and a chance to add some projects to your portfolio. So, consider offering your services on freelancing marketplace sites to get your web design business off the ground. However, it would be best to avoid taking on too much work of this nature. If you have a backlog of low-paid work to complete, you may not have time to work on more profitable jobs when they come along.
Local Marketing
Web designers can operate internationally. However, there is still a benefit in becoming the go-to local web designer in your region. So, target some of your marketing efforts at the local business community. Set up a Google My Business page, for example. Join local business groups. And don’t forget to ask your business contacts for referrals. The local firm of accountants you use, for example, will have plenty of connections, some of whom may need a new website.
Targeted Outreach
Cold calling or sending out cold marketing emails may not be much fun. Still, these methods do work Cold calling or sending out cold marketing emails may not be much fun, but these methods do work if well-targeted. So, don’t be shy about offering your services to businesses that would benefit from your skills. You could, for example, examine the websites of your contacts or local companies to find how the sites could be improved. Then, you can reach out to these organizations offering to complete the enhancements for them for a competitive price. This approach might involve you discounting your fees. Even so, it’s another way to grow your portfolio of satisfied customers while you get your business established.
Engage with Your Target Audience on Social Media
Social media marketing is a long-term project. However, the sooner you start building a following on Facebook, Instagram, and Twitter, the better. So, post informative content on social media, and engage with your target audience.
Overdeliver
Delivering more than was expected by a client is an excellent way to generate repeat business and referrals. So, it is best to overdeliver, particularly when building a new web design business. You will, of course, always want to meet customers’ expectations and provide excellent service. And once the company is established, you may wish to restrict over-delivering to your most valuable clients. However, in the early days of a business, you will probably have time to exceed expectations on every project.
Ask for Referrals
Referrals can come from many sources. Indeed, friends, family, previous employers, and business contacts are all potential sources for business or referrals. So be proactive in asking people to spread the word about your new business. And nurture existing clients, too. And, as well as overdelivering on projects, stay in touch with customers. Suggest additional services you could supply, for example, and ask clients if they know anyone who might be interested in offering you work.
Showcase Your Expertise
There are thousands of people searching online for the services that you offer. And you will increase your chances of being found on Google if you post content that attracts visitors and highlights your expertise. So, consistently post helpful content on your blog, share it on social media, and offer guest posts to relevant sites as well. Get the name of your business out there, and clients will start coming to you.
Conclusion
Marketing a new web design business can seem like an uphill struggle. Nevertheless, if you have the relevant skills and persist with your marketing, there is a massive demand for your services. So, leverage all your contacts, ensure that your website displays your skills, and use all the available marketing opportunities. It won’t be long before you see a return on all your effort.
