After months of hard work, you will eventually get to a point where your website is ready to be launched. It’s crucial to understand that the way you launch your new website design can make or break the hard work you’ve dedicated to this high-value asset. This makes announcing a website an intimidating move. However, as long as you prepare properly, there shouldn’t be much to worry about. There are several items you just have to double and triple-check before you launch your website. Read on to find out more about pre-website launch preparations.
Table of Contents
Before you launch your website, set aside time to review all of the content on your new website. This means going through the text to ensure that everything sounds right and verifying that your images and videos load correctly. Apart from that, you must also ensure that every link, button, and form works as it should. Lastly, you must also take the time to review your content strategy.
Your website SEO should never be an afterthought, so it’s important to ensure you are targeting the right keywords and that they are distributed evenly throughout your site. Website testing is not fun, but it’s crucial to make sure that everything is functional before users start interacting with your new site. This is the only way you can make a good first impression.
Check Site Responsiveness on Mobile Devices
The majority of people are now accessing websites using mobile devices. Therefore, you can not afford to ignore mobile responsiveness. This is one aspect that can make or break your site. If your website is not displaying properly on mobile devices, you will be chasing away a lot of traffic and missing out on millions of potential customers.
As you are testing for mobile-friendliness, it’s important to keep in mind that the way internet users interact with mobile devices is different from when they are using laptops and desktop computers which usually feature a keyboard and mouse. You must ensure that the way your content is delivered on mobile devices accommodates a much smaller screen area with a less precise touch interface.
Setup Web Analytics
The moment you launch your website, you will want to start tracking performance. This will enable you to know what needs improvement and what’s working well. There are several free and paid tools you can use to analyze the performance of your website. Once you choose the right tools and set everything up, you must do a web crawl to ensure that all your analytics tools are correctly accounting for the key data you require.
Backup Your Site
Once you are convinced that everything is working as it should, the final step should be to do a backup of your site. This will help you prevent data loss if anything happens to your site. For instance, if your site is attacked by malware, you will have a starting point, and the site will be ready to launch again in no time. You must also keep in mind that a backup is not a one-time thing. Instead, you should ensure that copies of the site are being created and stored regularly.
These are some of the preparations you should make before you launch your site. Apart from these crucial tasks, you must also make sure that you get post-launch support. Most business owners make the mistake of assuming that the developer who built their site will be available forever. Unfortunately, this is not always the case. So before you launch your site, take time to understand the support that’s needed after launch. Generally, most websites require maintenance and security for them to run smoothly.