MailerLite Review: Can It Help You Optimize Email Marketing Campaigns?

Here are some interesting bits – half of the world’s population uses email (that’s 4 billion people) and in 2020 every $1 invested in email marketing brought back $36 or an incredible 3600% ROI! No wonder email marketing software is at the top of the technology stack for marketers and businesses. But not all email marketing solutions are the same.

Some will have an edge over others and users will swear on the efficacy of one over another. If you’ve never used a particular email marketing platform, you’d have to rely on the word of users and reviewers. In this article, we’ll be focusing on MailerLite and the question is – can it help you optimize your email marketing campaigns and provide you optimal returns?

Check if you can get any special discount with our MailerLite coupon code article.

What is MailerLite?

MailerLite is a cloud-hosted email marketing solution that carries diverse features for streamlining email marketing efforts including creating campaigns, sending emails, and monitoring as well as analyzing results. Its various capabilities are designed to help you grow your subscriber by laying down efficient processes for your marketing campaigns.

Among the tools offered by the software include an HTML editor and a newsletter editor with a drag-and-drop interface. There are ready-made newsletter templates and an image editor to help marketers create branded and professional-looking newsletters which can be embedded in surveys and products to initiate subscriber action.

With the platform, you can easily manage your subscriber and email list. It allows you to import subscriber lists through CSV or TXT files or sign-up forms. There are customs fields and filter features so you can segment emails into highly targeted groups or demographics, letting you maintain a relevant and healthy email list.

The automation capabilities of MailerLite facilitates triggered email delivery wherein you can set up smart workflows that auto sends welcome emails to new subscribers. You can track and analyze the automation history to see what workflow works and are most efficient. This way you can provide a more engaging experience for your customers’ journey.

Key Features

• A/B Testing
• Advanced Segmentation
• Campaign Reports
• Custom HTML Editor
• Customizable templates
• Drag-and-drop Editor
• Email Automation
• Email Campaign Result Tracking
• Landing Pages
• Email Newsletters
• Reporting & Analytics
• Subscriber Management

Pricing

• Free – $0.00, 1 user, up to 1K subscribers and 12K monthly emails
• Growing Business – $9/month, 3 users, 1K subscribers, unlimited monthly emails
• Advanced – $19/month, unlimited users, 1K subscribers, unlimited monthly emails
• Enterprise – Custom pricing

Highlights

* All images in this article are from mailerlite.com

Free plan to get you started

If it’s your first time to launch an email marketing campaign, then MailerLite’s free plan is a good springboard to get you started. As freebies go, you’ll be limited to one user, one website, and 10 landing pages, and up to 1,000 subscribers. But you’ll enjoy unlimited embedded forms, pop-ups, segmentation, target groups, automated email sequences, and automated steps. You’ll also get to use the newsletter editor, image library, email optimization tools, and analytics features. Not bad for a free plan.

Email campaigns made easy

MailerLite provides you the tools to easily launch your email campaigns including a rich text editor, newsletter editor, and custom HTML email editor. These can help you come up with attractive and fully branded campaign materials. Convenience is further afforded by the presence of photo editing tools and the availability of email newsletter templates which are optimized for mobile devices.

Email delivery on auto pilot

Automation is utilized by the platform to send personalized emails to subscribers based on a variety of triggers like clicking on a link or completing a form on your website. You can customize these emails by putting personal touches in the subject line or within any part of the email. Subscribers are likely to appreciate these simple gestures and keep them engaged.

Convenient A/B testing for email campaigns

A/B testing is important to optimize email campaigns and MailerLite is not lacking in this area. Email content, subject, sender details, and other variables can be tweaked for each email variation so you can come up with the most optimal criteria and the appropriate sample size. You can then configure the system to automatically deliver these optimized emails to your subscribers.

Track campaign and email results

You surely would want to know how your campaign is performing. MailerLite keeps you informed by providing tracking and reporting features to let you know key metrics such as number of opens, clicks, and unsubscribe as well as bounce rates, spam complaints, and link activity, among others. These and other tools let you monitor the results of your campaign and do modifications if necessary.

Low Points

Tough approval

There’s an approval process before you can open an account and use the platform which is necessary to “ensuring the reputation of our servers” in the words of MailerLite. Your email address will need to be verified, your account confirmed, your profile and your dashboard completed, and your organization info filled up. That’s just for starters.

There are some prospective users who complain of these stringent requirements before being approved by MailerLite. Others have no issues at all. It boils down to MailerLite screening at the onset non-legitimate users of their platform and assuring that those with websites (or plan to set up one) will see the need to use MailerLite’s services.

Top Alternatives

Email marketing solutions are widely used by marketers and businesses. Hence, there are numerous platforms and apps dedicated to email marketing. MailerLite is not the sole fish in the sea. Check out other equally capable and low-cost software if MailerLite isn’t quite enough for you.

• MailChimp – Popular email marketing and automation software that offers a free plan and 3 paid plans starting at $11/month.
• ActiveCampaign – Marketing and CRM solution rolled into one; offers 4 premium packages starting at $39/month for 1K contacts.
• GetResponse – Professional email marketing platform for all types of users; comes with a free plan and 3 pro plans starting at 19/month.
• Zoho Campaigns – Email marketing software for audience engagement; available with a free plan and 2 business plans starting at $5.25 for 1K contacts.
• Constant Contact – All in-one digital marketing suite; offers a marketing automation package and 2 marketing plans starting at $9.99/month.

Going back to MailerLite – can it really help you optimize your email marketing campaigns?

The Verdict

Yes, MailerLite can optimize your email marketing campaign and it’s the reason for its existence. That is why it has all the tools to make all the working parts and processes of email marketing more efficient and productive. It has automated workflows and functions along with newsletter, website, and landing page builders alongside lead collecting features like sign-up forms and email verifiers.

MailerLite is built to make things easier for you when it comes to email marketing. And with comparatively budget-friendly pricing paired with powerful but easy to use features, you’ve got a reliable and value-laden solution to optimize your email marketing campaigns. But why don’t you try it out? There’s a more than adequate free forever plan anyway to jumpstart your email marketing project.