OptimizePress Review: Is This Landing Page Builder Ideal For Digital Marketers?

A landing page occupies an important stage in the marketing funnel; it’s where you prep prospective customers for conversion. Marketers know this – the landing page is there for the sole purpose to convert. Making the right landing page, therefore, is crucial – it should not point to your business homepage, which is a common mistake. It should induce action from your target audience.

Many marketing solutions come with their landing page builder. Most often these are run-of-the-mill tools that are not optimized and do not give you the desired ROI. Wouldn’t you want a platform that can create for you responsive and unique landing pages that can easily help you transform visitors into subscribers?

One solution that fits the bill is OptimizePress. But is this landing page builder ideal for today’s digital marketer?

Check if you can get any special discount with our OptimizePress coupon code article.

What is OptimizePress?

OptimizePress is an easy-to-use tool that can be used by businesses and individuals alike to create high-converting landing pages, sales pages, marketing funnels, custom checkouts, blog sites, and more. Yes, it is not only a landing page builder but a whole suite of business and marketing solutions in one platform.

It is designed to work with WordPress which powers two out of every five websites today. So if you have a WP business site, OptimizePress is a handy complementary tool that you’ll find very useful.

The intuitive, drag-and-drop page creator alone is more than value for your money. It is a powerful, codeless builder of landing, marketing, and sales pages as well as webinar registrations and training courses. You can make any mobile-optimized pages for your website.

There are over 400 templates that are conversion optimized which you can personalize for your specific needs whether to launch a new marketing campaign or offer new deals. With a live editor, you can build pages in real time with built-in templates and custom elements like boxes, arrows, buttons, images, graphics, testimonials, etc.

All pages built with OptimizePress are responsive to all screen sizes and, as a cloud app accessible from any connected device. The solution is completely integrated with WP and comes in the form of a WP Theme and Plugin version. The plugin can work with other WP themes, allowing you to maintain your existing blog design.

Key Features

• 2000+ Icons integrated
• Access to Unsplash image library
• Capture leads with 2-step ppt-in forms & boxes
• Conversion optimized page templates
• Customize everything on your pages
• Adjustable layouts
• Easy inline editing
• Easy opt-in forms
• Full-width designs
• GDPR-ready features
• Select from 500+ fonts
• Works with your existing theme

Pricing

• Builder – $129/year, use on 1 WP site
• Suite – $199/year, use on 1 WP site
• Suite Pro – $249/year, use on 5 WP sites

Suite and Suite Pro Plans include the following:

1. OptimizeBuilder – drag & drop page builder
2. OptimizeFunnels – visual funnel builder
3. OptimizeCheckouts – sell products & subscriptions
4. OptimizeMentor – create memberships & courses
5. OptimizeUrgency – live-proof scarcity alerts
6. OptimizeLeads – capture leads on any site or page
7. Access to OptimizeUniversity

Highlights

* All images in this article are from optimizepress.com

Templates galore

Templates are your design foundation and it’s always an advantage when a platform provides these. For OptimizePress, you get a selection of over 400 pre-designed templates for landing pages, webinar landing pages, sales pages, and membership sites. These are conversion-optimized templates that can be fully customized as regards colors, fonts, sizes, texts, and more.

Fast WP landing page

OptimizePress templates are uniquely designed to leverage the power of WordPress, providing you with lightning-fast page load speeds. The pairing of optimized templates plus the stability of the WP SEO engine redounds to faster pages, improved SEO rankings, and affordable ad costs.

Powerful visual funnel builder

One of the tools of OptimizePress is a fast and powerful funnel builder. It is intuitive and easy to use since it’s a visual creator. You simply choose the type of funnel, pick a funnel style that’s conversion optimized, select the branding of your niche funnel, use the builder to customize the pages, and lunch your funnel to generate leads and realize sales.

All-in-one platform

The funnel builder is just one of several tools in the OptimizePress toolbox. If you choose the Suite plan, you get to access all that’s offered aside from the Page and Funnel builders. There are also tools for creating checkout forms for selling products and subscriptions; for creating courses and memberships; and for capturing leads on any site or page.

Low Points

No free trial or free plan

There’s a 30-day money-back guarantee but that means you have to pay upfront and for a whole year at that. In this case, you’ll have to rely on user and industry reviews before you dive right in. It would have been better if you were able to try out the software for free even for a few days to see how it performs in the real world with your particular situation.

Works only with WP

It’s a WordPress plugin so it works only with a WP-hosted site. No luck there if your website is hosted on a different platform.

Top Alternatives

OptimizePress gives you powerful tools but there are also similar and equally capable landing page builders and marketing solutions vying for your attention. The following are worth considering:

• Elementor – One platform to build landing pages, websites, and online stores on WordPress; offers 4 premium packages starting at $49/year.
• Thrive Architect – Visual page builder for WordPress with a complete suite that goes for $299/year.
• Sunny Landing Pages – Grid-based landing page specialist builder; comes with a free plan and 4 paid plans starting at $9/month.
• LanderLab – Codeless landing page creator and editor; available in 3 paid plans starting at $69/month.
• GetResponse – Drag-and-drop custom landing page creator; comes with a free plan and 3 premium plans starting at $13.24/month.

Now to our title query – is OptimizePress an ideal landing page builder for digital marketers?

The Verdict

Modern marketers need all the tools they can get to help them in their work and OptimizePress is sure to be an asset. While it is exclusive only to WordPress sites, nevertheless it provides all that it promises and more.

You’ll find a user-friendly landing page builder and editor, hundreds of conversion-optimized templates for different niches and industries, and a host of other tools for creating forms and various types of web pages.

OptimizePress is a well-rounded solution that’s sure to address the challenges and requirements of modern marketers, especially in lead generation and conversion.