Unbounce Review: How Good Is This Smart Landing Page Builder?

Do you struggle to come up with a great landing page? Did you ever wish to create a landing page yourself that is optimized for conversion without having to hire a web developer? Is it your goal to create high-converting copy to make your site pages reap desired ROI? If you answered in the affirmative to all of the aforementioned, then you need a solution like Unbounce.

In this article, we’ll explore the features and capabilities of Unbounce to see if there is any truth to its claims of being able to help you transform visitors into customers and create high-performing marketing campaigns. Likewise, we will learn who its closest competitors are in the marketing software category. Is it a good AI-powered landing page builder? Let’s find out.

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What is Unbounce?

Unbounce is a cloud-hosted application that offers a host of marketing tools, primarily an AI-powered landing page builder and a copywriting platform. They are designed to help small and medium-sized businesses generate leads, grow their audience, and boost their sales. These smart tools make it easy to create landing and web pages that are optimized for conversion without resorting to a web developer.

The company behind Unbounce asserts that its app since its introduction in 2009 has assisted over 15,000 businesses realize a cumulative $1.8 billion worth of sales, leads, and signups from customers. These were achieved through the app which provided 30% more conversions than the regular A/B testing and a 50% quicker landing page creation than traditional builders.

These smart tools harness the power of AI which can extract over a billion insights to serve as data reference in helping you come up with landing pages that draw optimal conversion rates. However, if you prefer to do it the “old school” way, you can with the Unbounce Classic Builder. It gives you more control and customization over your landing and web pages with the use of a familiar drag-and-drop editor.

On the pricing front, Unbound provides a four-level package plan that caters to the needs of businesses in various stages of growth. It’s a flexible pricing tier that you can scale up as your visitor traffic increases and more conversions are realized.

Key Features

• Smart Builder
• Smart Copy
• Smart Traffic
• Classic Unbounce
• Popups and Sticky Bars
• Integrations

Pricing

All plans include unlimited landing pages, popups, and sticky bars.

• Launch – $90/month, up to 500 conversions and 20K visitors
• Optimize – $135/month, up to 1K conversions and 30K visitors
• Accelerate – $225/month, up to 2.5K conversions and 50K visitors
• Concierge – Starting at $575/month, 5K+ conversions and 100K+ visitors

Highlights

Here are some of the ways that Unbounce can help small and medium businesses.

AI-powered builder

This foremost function of the software’s Smart Builder integrates the power of machine learning tech and marketing knowledge to pinpoint conversion potentials as well as opportunities. It doesn’t supplant your marketing skills learned from experience but rather complements them by bringing AI into the process of building intuitive and optimized landing pages to facilitate conversion.

Intelligent visitor analysis

Smart Traffic is another sophisticated feature that analyzes the qualities or attributes of your site visitors and directs them to your most relevant landing pages, all in a matter of a few seconds. Since it is also a machine learning tool, it can carry out projections, tests, and optimizations of your campaigns.

Smart sticky bars and popups

Sticky bars are the less intrusive partners of popups and are usually static bars at the top or bottom of a webpage. They normally carry CTAs like “sign up” or “shop now.” Sticky bars and popups can be created from the ground up with Unbounce’s drag-and-drop builder tool. They can program them to appear based on specific triggers or certain actions of your site visitors.

Landing page and content templates

You don’t have to start from scratch when building your landing page. Unbounce makes available more than 100 readily-optimized landing page templates, samples of actual designs made with the Smart Builder and used in actual websites, and over 30 content templates for the smart copywriting platform.

Simplified management

Whether you have a small or big team, Unbounce makes it a breeze to stay coordinated and organized. You can manage multiple users, clients, and campaigns from one account and a single dashboard. The app offers a single sign-on (SSO) so you can do away with passwords. It also allows you to set permissions and roles to users such as admin, viewer, or author.

Low Points

Pricey for small business

By our reckoning, $90 a month for one domain with a 500 conversion limit isn’t exactly value for money. And at over $500 a month for the most expensive package is not a small business-friendly price. Of course, it wouldn’t be an issue if you have a dedicated budget for marketing tools. But this isn’t the case for everyone especially those struggling to meet sales targets. On the other hand, that is what Unbounce aims to help you with – to drive traffic to your pages which can translate to potential customers and revenues.

Limited templates

We sure love to have many niche-specific templates when we go about designing web or landing pages. Having several choices of templates enables you to find the perfect or optimal match for your requirement. For example, a template that is simple, minimalist yet modern and responsive. Unbounce seems lacking in more template options even if there are dozens of templates in its landing page builder aside from a couple of hundred downloadable themes from an external site. Perhaps, these aren’t enough for some users.

Top Alternatives

There are other apps in the market and it’s our policy to help you explore your options.

• HubSpot Landing Pages – Professional and personalized landing page maker that is part of HubSpot CRM tools. Prices start at $45/month.
• LeadPages – Codeless landing page and website builder for small businesses with starting price of $49/month.
• Instapage – Advanced landing page platform for enterprises with premium and custom pricing starting at $199/month.
• GetResponse – Marketing software with a dozen tools including site and landing page builder with free and paid plans starting at $15.58/month.
• Mailchimp – Full-featured email and marketing automation app with landing page and website maker with free and premium plans starting at $11/month.

It is to your benefit to carefully study the offerings of alternative apps so you can make an informed decision. Now how did Unbounce turn out in our findings?

The Verdict

Unbounce is one of the most powerful but easy-to-use landing page builders currently available. The fact that it harnesses AI to make your page optimized for conversion and utilizes a drag-and-drop tool for codeless page building makes for strong arguments for its compelling use. These are on top of other smart tools like copywriting and traffic analysis which, all together, are essentials in your goal of efficiently connecting with your audience and getting them on board as customers.

Unbounce is good enough for most industry applications especially if your business is into e-commerce, professional services, agencies, and small undertakings. It’s also more than adequate for specific use cases like email marketing, lead generation, social ads, PPC, and other similar campaigns. In other words, it is a competent and useful app that you can add to your marketing toolset.

Test it yourself to see how it works. Simply book a demo here and start building your page for free.
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